Mauve is an up and coming artist from Toronto, Canada. She has a playful sound with influences from genres like RnB, tropical house and EDM. She began writing her own songs from the young age of 14, inspired by theatrical performances. Her songs boast over 350,000 streams on Spotify, and she is well known for her engaging and passionate live shows. In 2018 alone, Mauve performed over 30 shows across Ontario, one of which was a headlining performance at Toronto Pearson International Airport for YYZ Live. Mauve has also been nominated for “Best New Artist” at the 2018 Niagara Music Awards. She has been featured on a number of radio stations such as KCRW 89.9FM, CHUO FM, KSSU and KEXP FM. 2019 is not slowing down for Mauve with several performances scheduled just about every weekend from May to September, delivering her sound to thousands of fans across Ontario, Canada. Mauve gives credit to her hometown of Toronto for providing many outlets and opportunities to explore different styles of music through the vibrancy and diversity of the people who live there.
“Come Around” is the latest single by Mauve. This song is immediately catchy and provides everything you would want from a good pop song. The production value is high and everything is polished to a very professional degree, with the beat providing the perfect backdrop for Mauve’s singing abilities. The vocals themselves are beautiful, with harmonies and background vocals providing great additional flavor throughout the song. The arrangement is second to none, with the beat dropping out at certain integral moments allowing the vocals to shine through. It isn’t all pop though, with some electric guitars shining through in brief moments. The synths definitely do not sound like your garden variety samples and this provides a welcome funky vibe that you don’t find in your everyday pop singer. Mauve has managed to create something special here, and we can pretty much guarantee you’ll want to get up and dance once you put this song on the stereo. You should check out “Come Around” today and experience the magic!
Listen to "Come Around here and get to know more about Mauve below!
Hey, thanks for chatting with us! Can you give us a bit of insight into your background and how you and music first crossed paths?
I have always been a lover of all forms of art, because to me, there is no limit for what can move and inspire somebody. Of course the musical form of art is what stuck with me the most, and was constantly inspired by theatrical performances and musical growing up. I love the combination of various forms of art such as design and dance, and consider how these different forms will work into a piece of music I’m composing. From the age of 14, I started writing my own song and taught myself how to play the piano and guitar. I gradually started to make my own demos and posted them online to share them with people, and it was so rewarding getting feedback for what I was making on my own, which led me to start networking with other artists.
You credit your hometown of Toronto for helping to shape you as an artist. Can you tell us what it is about Toronto that you love, musical or otherwise?
There is so much creativity packed into this city, whether it's in music, visual arts, dance or other forms of media. I love being able to perform at artist showcases in the city because everyone is very supportive of each other and we are proud of our own distinct styles. There's no limit or judgement for what type of music you are creating, because there is a great appreciation for the diverse genres out there. It helped me to have more confidence in the blend of styles I wanted to create. Sometimes the mind can get in the way of creativity, so the energy of this city has helped me in trusting the process and dedicating the time towards making something even if you haven’t planned it out completely yet.
Who would you say your biggest artistic influences are?
For over a decade I have been a fan of 90s R&B music, especially the positive messages and smooth vocal harmonies delivered from TLC. The deep and emotional vocals of Amy Winehouse have played a huge influence on how I sing music. A Canadian singer named Amanda Marshall is also a big inspiration of mine because her vocals are so raw and strong and I think its so profound for artists to not hold back when they are sharing their music with others. She is similar to Sia who is also a powerhouse vocalist and puts so much heart and vulnerability into her lyrics.
Can you walk us through your writing process? How do your songs get made?
For me, it happens very organically because it has to first begins with something I am going through or inspired by, be it a positive or more tricky circumstance. I can’t really force myself to create a song without being driven by anything, so whenever a spark of inspiration comes by, I make sure to work on it to shape it into something tangible! Sometimes if a catchy melody or idea pops into my head at the most random moment, I record a bit of it on my phone so that I can go back to it later without losing it. Once that main structure of the song is complete, I use my software program and MIDI keyboard at home to lay out its components, and then send the demo to the producer I’m collaborating with to professionally record it. It’s so awesome hearing all the parts gradually come together. When creating a song, it is like you are an artist with a paintbrush, combining different colours together and layering them to set a scene for someone else to imagine. It’s like you are painting but with sounds.
What can we hope to see from you in the future?
I am working on an EP right now, and I will also release a new music video along with those new songs. This upcoming summer I am also performing at various outdoor festivals around Southern Ontario with my band. The whole environment has a strong positive energy and I have the best time performing live.
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