Demi Grace is bringing a blend of West African, and Afro beats on her latest release, “Currency.” The youngest of three girls, Demi, moved from London UK to California at the age of six. Throughout her childhood, she immersed herself in her father’s church choir and school music program. Over the years, Demi honed in on her powerful melodic harmonies, influenced and driven by R&B greats such as Janet Jackson, Grace Jones, and Missy Elliot.
Demi has graced the stage with Beyoncé and has worked alongside Solange, Akon, Taio Cruz, Flo-Rida, and Amber Rose. Her wealth of experience within the industry has propelled her into cultivating her musical styles. Demi aspires to promote positivity, confidence, and diversity through her music. Making music listeners can not only groove along in addition to promoting messages they can feel and relate to, are extremely important to Demi. In 2019 Demi signed on with Universal Music International and has since been hard at work creating diverse beats, showcasing her soulful, edgy voice. “Currency” is Demi’s latest release and undoubtedly has many more works of art in the vault ready to bestow upon listeners worldwide.
You can listen to "Currency" here.
Welcome, Demi Grace! The release of "Currency" brought a wave of excitement amongst us here at BuzzMusic! The single brought tons of bright energy, with an alluring narrative. What kind of message were you hoping to extend with "Currency"?
I’m glad you felt the energy. Currency is an empowerment song. I’m the type of feminist that believes in balance. But not balanced in the sense of “don’t pay on the first date” but balance as in “I need you to be stable before you come at me”. Balance as in “I need you to bring equal if not more valuable to the table”. That’s the message I want to convey. Currency can be literal but to me, time is currency, knowledge is currency, good energy is currency.
Was there a specific mood you wanted to influence your listeners with "Currency"?
I want my listeners to feel sassy, bad-ass, hype, bossy. All the feelings that force you to make decisions.
There definitely seems to be a recurring theme with your music, as you're consistently bringing a positive and upbeat surge of vitality with your sound. Would you say that there's a specific style you've constructed for your music that's expected to be heard now with future music amongst your listeners?
I think I have definitely delved deeper into afrobeat, especially over the last year. But, I don’t want to be boxed. I’m a singer, I’m an artist, I’ve always just wanted to be recognized as a voice. Not a genre.
Where do you hope to grow and extend your sound out from here?! Are there any visions you have in mind regarding the future of your music?
Honestly speaking, I hope to fall deeper in love with my voice and what comes out of it on different tracks. I spent so many years perfecting other sounds and it’s so freeing to date and marry my own voice. And as we all know, marriage is a journey and not a destination.
What can we expect to see from you throughout 2020?
You can expect an album and the dance around that. I’m ready to put out a concept I’ve been working on for some time.