Five humans who doesn’t share the same political or spiritual beliefs, who doesn’t listen to the same music, and who doesn’t even live within 50 mile of one another came together, and although they can’t agree whether or not it’s cool to smile in a band photo, they can agree on one thing; Writing music as an escape to bridge the gap between their similarities, not their differences, trapped in a divisive and unkind world. Their name? World Is Watching, and they might be the next big intricacy the music industry is lacking.
With a vibe similar to the likes of band The Neighbourhood, World is Watching creates music with in-depth lyricism and dedicated melodies we’re bound to become obsessive over. Their new single “Undercover” starts off with the band instruments easing us into the song before the dynamic vocals transitions in an edgy pop, yet soulful approach. The hook is one of my favorite parts about the song, the catchy repetitive lyrics “You gotta keep it undercover girl” delivered with an atmospheric and passionate melody, fusing the blend of alternative rock and chord progression pop is perfect to vibe out to and fitting for the “lasting memory” effect.
Listen to "Undercover" here and check out our interview with World Is Watching below!
Care to introduce yourselves to our readers?
Hi - We’re an alternative band from Atlanta, GA. Atlanta is home to most of us except our drummer who lives just over the GA/AL line. We’ve been a band for about 3 years now, but we have been focusing most of our energy into getting tight as a unit, writing solid songs, and recording our album, which we are recording and producing ourselves. We play out in the Atlanta area right now and hope to branch out in the new year and visit some southeast cities as well.
How long have you all known each other? How did you meet?
I’ve been friends with the majority of the members for quite a long time, actually. Jonathan (Keyboards) was a tour manager for another band I was in, Aaron (guitar) & Cameron (drums) were both in bands that I produced early in my production career. David (bass) is the newest member of the band, but he was actually a student at a rock camp that I taught at when he like 15 and I was around 21. When I moved back home to ATL from LA about 5 years ago, I really wanted to start a new band from the ground up and basically invited everyone over to jam. We started entirely from scratch and built our sound from the ground up. I’m very proud of that.
How has your music evolved since you first began playing music together a band?
We started out very organically, meaning just setting up our instruments in a room and playing just as you would expect for a typical rock band ensemble. Lately, our sound is shifting to include more synthesizers and sample-based drums. We’ve also started writing more in the studio by jamming in Ableton and that is taking our sound in an exciting direction, and pushes us to explore some uncommon ground. We do like and will probably continue to integrate the typical drums and guitar thing into our music, but for now we’re breaking out of that a bit in order to really understand what our band is all about.
We absolutely love your new song “Undercover” ! Can you tell us a bit about it and the writing process behind it? Where did the inspiration behind "Undercover" come from?
This song was born from one of our live jams. We try and record all of our jams and then go back and find the song that’s buried in there. I usually just make a lot of indecipherable noises with my mouth and sometimes words & melodies come out. For me, that is a song coming from an organic place. For that reason, I still don’t really know what “Undercover” is about entirely, and that is maybe the underlying message. I get clues about what it is about and sometimes still get epiphanies about it, especially when we play it live or if I come back to it for the first time in a while.
Do you prefer the digital or more traditional way (cd, lp etc) of getting your music to your fans, why?
I think we all agree that we’d love to see our music end up on vinyl one day. I’ve released a lot of music in my life and have yet to have the opportunity to press an album on vinyl. Part of that is just selfish-ness, I’d really love to put my record on a turntable and hear it back in that way. Hopefully we can make that happen as a band. As far as CDs, they seem to be a dying medium for music delivery. All of our music is on all the digital retailers and streaming services. I think that’s probably the most relevant method right now.
Any upcoming shows in the near future? For a new fan who hasn’t seen you live yet, how would you describe your live performance?
We definitely intend on playing out a lot more in 2019, nothing on the books yet, though. Our live shows are full of raw energy and dynamics. Lots of quiet and lots of loud. We have songs that range from epic ballads to blistering punk rock songs to odd time signature piano tunes to alternative 90’s-esque jams about masturbation. Before I was anything else in music, I was a guitar player, so the guitar plays a huge role in our show. I do rip a lot of solos.
What’s next for the band in 2019?
We will be releasing our next single “Weekend” first quarter of the new year along with a video for it. Following that up will be either a full album or an EP, and possibly both. We have well over a full album of material and we are just finishing it up and discussing plans for releasing it in an impactful way.
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