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Emuell Tedford Empowers Women Across the Board With His Music Video, "Incredible Girl"

Hailing from Detroit, the Composer, Music Director, and Pianist Emuell Tedford releases a heartwarming music video for his recent single, "Incredible Girl."

Mixing Jazz, Pop, and R&B into his soulful sound, Emuell Tedford has been getting to know his way around a piano since the age of 5. Since then, his groovy and uplifting music has made waves and continues to garner the attention of listeners everywhere. 

With his recent music video for his single "Incredible Girl," we're able to watch Emuell Tedford bask in the glory of his woman and thank her for all she does. From scenes of his lady taking care of her children to shots of Tedford leaving a florist with a beautiful bouquet, the video brings a heightened sense of appreciation for women everywhere.

The music video for "Incredible Girl" begins with Emuell Tedford storming his way into a book room, surrounded by nostalgic decor where he drops a book and picks up the phone to call his "Incredible Girl," and let her know the one word he uses to describe her. As the video continues with scenes of his lady making lunch for her children and sending them off to school, Emuell Tedford brings a passionate performance on the piano and adds rich flavor to the video. 

Not to mention additional scenes of powerful and knowledgeable females working hard for their careers, we're highly appreciative of a music video like "Incredible Girl," where Emuell Tedford plays a needed feminist role that encourages women everywhere to embrace their natural power. 

We can't take our eyes off your romantic and heartwarming music video for "Incredible Girl." Could you tell us how you began to develop the video's concept?

It was during the pandemic that I was inspired to create the Incredible Girl Video. We all faced new normals with the pandemic, particularly women- many of whom still had to maintain professional and family life, but also had increased roles - homeschooling teacher, home nurse and so many other responsibilities to ensure we make it through this once in a lifetime virus. As we continued to shoot the video, I decided to expand the idea to women in all professions, particularly first responders and essential workers, because their contribution has been incredible.

We've heard that you were the executive producer behind the video for "Incredible Girl," while James Romeo handled direction and editing. Were you given any direction during the shoot to enhance the concept, or did you jump into shooting with an idea of how you would act and perform?

A Detroit playwright helped me develop a foundation for my initial ideas. During the creative process, so many visions of "Incredible Girl" kept coming to mind. So it was important to include that imagery in the project. Michigan is known as a Great Lake State, so a nod to the incredible beauty is seen in several of the waterfront scenes. (Including the mansion where Kendrick Lamar shot his first video). I wanted to be hands-on, so I sat with my creative friends, including my videographer and editor, and developed a flow for the final product.

Within your music video for "Incredible Girl," you capture scenes of female judges, officers, and scientists hard at work. Why did you add these scenes to go beyond the appreciation of your significant other and acknowledge women everywhere?

I have the Best Incredible Girl in the World and she knows it! (I tell her daily!) But I wanted to include every day, working women in this project because the weight of a pandemic is heavier on them, due to societal pressures like racism, misogyny, and other factors. Women need to be appreciated for their countless and "incredible" contributions to everyday life.

We can't help but feel this nostalgic 90s flair through your music video for "Incredible Girl." Would you say that your heart lies with this type of approach? Was this nostalgic approach intentional?

Michael Jackson is one of my favorite artists, especially his medium and slow tempo material. Jazz artist Bobby Lyle is another favorite, and I credit his style for a lot of my piano inspiration. You'll also hear a bit of Roger Troutman talk box style, made popular in the 80s, and this is the end result. 

What's next for you?

I look to have another single out before the holidays. I am releasing a full Hop-Hop/Jazz CD within the next few months. It will be Full of explosive Jazz compositions. The CD is entitled, Keynotes of Emuell.



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