Jai Winter, is an American rapper, singer, songwriter, and engineer from Philadelphia, Pennsylvania. With influences such as Kendrick Lamar and the late Nipsey Hussle, Jai Winter has crafted his sound around the West Coast Hip-Hop scene with a blend of melodic and conscious rap.
Finding ourselves fascinated with the icy cadences Jai Winter professes in his latest single, "TENNESSEE," there's an extreme memorability factor that enters the chat as soon as you kick this record off. The array of delicate production elements complements the booming drum patterns to lay down a seamless musical foundation for Jai Winter to shed his angelic vocalization.
With a healthy amount of texture that is encompassed into his swoon-worthy timbres, the top-tier quality of this record has us longing for the next series of lyrical motifs to grasp our attention. What we've found about Jai Winter is that his empowering presence will have you gravitating towards his buttery croons in one fell swoop.
With carefully crafted words such as ''How I could go MIA in a day and then I come back like ain't nothing happen? How I been surfing my way through the pain when I'm riding the wave imma walk it like Jackson?,'' showcasing the lyrical dexterity that seamlessly follows his performance techniques, we're fully absorbed in the wit displayed by Jai Winter.
Allowing him to have that control over us as we take in "TENNESSEE" for ourselves, this track contains all trademarks of a signature hit in the new wave.
Welcome to BuzzMusic, Jai Winter! Congratulations on the release of your latest single, "TENNESSEE." There's so much energy that pours into this particular track, and we have to admit that we love it! With a sound that's so distinct to you, what was the process you went through when establishing your sound?
Thank you, it's really a pleasure to be here! I'm glad you guys love the track. When I first started out with music I never really knew what my sound would be. It wasn't until the beginning of 2021 that I found my sound. I watched a breakdown of Ty Dolla $ign’s song LA and got the inspiration from an artist using a talkbox. When I realized I had a plug-in on my Pro-tools that could produce that same sound with the right presets, I ran with it. I’ve been in love with it ever since and it's not a sound you hear every so often with any other artist right now.
You have us hanging on to the edge of our seats with the vast amount of wordplay you use in this track. What inspired the carefully crafted lyrics that we hear?
I feel as though every good song should have some fun wordplay to catch listeners off guard enough for them to play it back like "Hold on, what?!". Every song I write has a deeper meaning through each line. I love giving each song a structure from chorus to bridge to verses. I'd rather have 5-10 songs with well-crafted lyrics than 30-50 songs that were just thrown together and all sound the same from the last.
What significance does this song hold to you? What does it say about you as an artist and individual?
It's in no comparison to anything else out right now. I'm not afraid to go for a different sound or try out different flows. A lot of artists tend to stick to the script and copy the sound of artists that's already out because it's what listeners are used to. Sometimes you gotta break away from the crowd and pave your own road.
Could you please shine a light on what the creative process entailed when crafting such a playful track?
I drove 7 hours through the mountains from Charlotte to Nashville for some new inspiration and ended up writing this song while at a café, hence the line "Sippin' on Jasmine (Tea)". I knew when recording the chorus and bridge I wanted to do synth vocals similar to my previous tracks SELF & Through The City because the sound would blend well with the beat. It never hurts to grasp inspiration from old projects!
What's next for you?
2022 I’m aiming for sync placements through Tv shows, movies, and games. My mind isn’t solely on performing right now but more so just heavily pushing my music through each channel I can so it continues to reach more and more listeners. With the new variant of covid out, it’s smart to play it safe and reach people virtually rather than gathering large groups and jamming out. Everyone’s safety is of the utmost importance to me and I wouldn’t put anyone at risk all for a show.