The LA-based, Maryland raised rapper, songwriter, and performing artist ATM $TACK$ uses music as an escape from past struggles and now turned himself into a full-time recording artist. Since moving to LA to pursue music, ATM $TACK$’ spent the effort to learn every aspect of the industry and then soon began working with Beat Garage in North Hollywood to come out with his first hit single “Postcard”. Recently just came back out of the studio to release his heavy new single “Moon (Prod. Svgar Beats)” and it is an absolute bop.
ATM $TACK$ rap delivery here was incredibly tight but all chill, we couldn’t help but go vibing out while listening to this release. It has a lot of that mood where you just want to feel like a baller up in cloud 9. This inspirational tune speaks about the hustle and moving past the people that try to screw you over, this message can spark a light in anyone who is trying to pursue their dreams but keeps feeling shut down — never give up trying. "Moon (Prod. Svgar Beats)" features a modern hip-hop drum groove, a lightly quirky slightly moody background synth, and of course ATM $TACK$’ tight honest flow of a rap performance that will keep you hooked throughout the whole tune. This release has us hyped up and ready for anything ATM $TACK$ can throw at us next.
You can find "Moon (Prod. Svgar Beats)”, here.
Welcome to BuzzMusic ATM $TACK$! We can’t stop vibing out to "Moon (Prod. Svgar Beats)”, what was your inspiration behind creating this tune? How does the message relate to your personal life?
The inspiration behind “Moon” definitely comes from my own life as does all my music. I wanted to make “Moon” the last song on my album so that it could reflect on all I had spoken about throughout each song leading up to it. Although I had not believed in any upper powers for many years, it took me from going through all the pain in struggles I had lived to start believing in an upper power. What I have come to the realization with is that whether good or bad happens to us, it is all in God’s plan for a reason. Whether we think it is unfair or not, we should take all life encounters as something to face upfront and embrace to make you a stronger person and continue to grow and learn.
It’s very cool to hear you worked with Svgar Beats, what was it like to collaborate? How did you meet? Are there any cool tricks that you learned while working on this release?
The different cities I have lived in have definitely influenced my music. I have a strong east coast influence in my sound for sure. After moving out to Los Angeles I have come to notice that not many people have a sound like mine out here. I hear a lot of west coast influences in the music in California, which is completely normal I would say. It is a totally different sound, which I love, but it is not for me. I grew up a strong notorious b.i.g. and 50 cent fan so I’ve stayed true to my east coast style when it comes to music. Growing up in Maryland and going to school in West Virginia, there were not many studios or Audio Engineers to work with making it more of an actual street rap seen with a lot of battle rappers and open mics. Rap in Maryland is heavily influenced by wordplay, metaphors, and strong lyrical compositions. Rarely have artists I’ve worked with on the east coast use many melodic schemes in their music. I have many stories to tell in my music from each place I have lived, but being that my whole family is from the Philadelphia area of Pennsylvania, I seem to represent that a lot.
Having lived in Pennsylvania, Maryland, and now LA, how have the different cities influenced the music that you are creating? Did you ever feel like there was one spot that you were able to resonate the most with and write?
Getting your foot in the door is the biggest start of your journey when you come to pursue your dreams in an area like Los Angeles. After driving across the country with a couple of thousand dollars and a dream, I was instantly broke after touching down in Los Angeles. It took me about a month to find work and when I did that was not enough to keep up with bills which kept me from getting studio time. When I finally got my foot in the door at a studio I ran into problems such as not being able to get the amount of studio time I needed, and not getting the full-on attention from the engineers I was working with to create the sound I truly envisioned in my head. Studio time costs incredible amounts of money along with leasing your beats, and mixing and mastering. This was making it impossible for me to have the funds to finish my debut project as an independent artist to release in the time I expected. I never had much guidance so I had to take the initiative to learn all the aspects of the business side of the music industry so that I could cut any help out that was an extra expense in my pocket. I came to lose my job before the summer of 2019 and ended up being out of work for a few months which gave me the time to focus on my self as an independent artist. I started networking a lot, and taught myself all the ways to bring in income off your music as an independent artist, set up all my music professionally, and learned how to digitally market my music without the help of anyone else. Now I have invested in my own studio, making it easier for me to put out releases more consistently to draw the attention of new fans and reach the algorithms on major platforms.
It’s definitely a big move to move to LA to pursue music seriously, what were some of the challenges you faced during those times? What are some tips that you would tell someone who is thinking about doing that same move?
My advice to upcoming artists who are trying to make a living off their music would be to not focus on the number of followers you have on social media, rather than being a more consistent artist. The artists themselves are their worst critiques. By saying this I mean that you will judge your work down to every imperfection that you may think is there, but to someone else ear that song might sound like a hit! The more you sit on your music not sure if it is good enough to put out, the less consistent you are being to yourself as an Artist. When you have enough music to grow your catalog, you should do just that. The best way to get noticed and grow your digital streaming revenue is by building your catalog so that you can reach larger curators, editors, and algorithms. I would rather put out one song every week versus one mixtape or album twice a year.