Alternative R&B artist GUGU is a South African born, London raised 20 something, who boldly explores human emotions by taking you on a sonic journey through the land of the feels.
Otherwise known as Queen of the Feels, and currently based in New York, GUGU is a child of the Zulu culture, whose influences range from Mariah Carey and Roberta Flack trickling down to FKA twigs and Mafikizolo. The alternative exists in her ability to fuse her native Zulu language with the English language, to candidly explore various human emotions on ear-grabbing beats.
Placing a great emphasis on her emotive tenors that get showcased through her passion-fueled vocalization, GUGU presents us with her most recent single “What Day.” The elusive hues that linger in the instrumentation are complemented with enticing drum patterns that shape the entire soundscape. As soon as GUGU touches down with her intimate croons, the power that she holds in her threshold is uncanny. She carries forth the ability to deeply pull us into her composition as we navigate through the salutary substance that’s plaited into the framework.
GUGU’s cascading harmonies allow us to glide through the overall concept of “What Day,” with affluence and poise. The repetition that is etched into the spellbinding chorus brings life and memorability to the sonic canvas that we wander throughout. Encouraging us to feast upon the lyrical motif ‘what day of the week?’ there’s an illumination that surfaces through the amalgamation of the musical elements before us.
The emerging status of GUGU is well-defined as she continues to release intoxicating melodies that are sure to draw you into a pacifying state of cognizance and bliss. Taking over our headspace one song at a time, GUGU establishes her name in a manner that will have you swooning.