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Izabel Runs Hot And Cold On “Easy To Forget”

The Bulgaria-born, London-based songstress goes back and forth with her flame in a silky, sensual take on modern-day dating.

It would be easy to assume that Izabel has always been destined for musical greatness. Having won her first singing competition at the tender age of 5, Izabel set her sights on the stage from an early age. After winning that singing competition (and earning her place in one of the most famous kid groups in her native Bulgaria), she would continue to hone her musical skills, picking up the guitar and eventually enrolling in and graduating from the Fulham branch of the British and Irish Modern Music Institute (BIMM for short).

Izabel’s musical versatility is a testament to the years of work she has put in to hone her craft. Although she’s big on improvisation (she notes that many of her songs were improvised while jamming on her guitar), she’s since had the chance to work with established producers in the UK, adding a further layer of complexity to her music.

“Easy to Forget” is the latest product of Izabel’s evolution as an artist. Although she notes that “Easy to Forget” differs from her usual style of music, you’d be forgiven if you couldn’t tell. Izabel’s silky smooth vocals make her sound like she’s in her element. When Izabel sings lines like “Am I so easy to forget / What about the things that you’ve been saying / Calling my line at 3 am”, you can hear the longing and trepidation in her voice, adding a further layer to the musical experience and demonstrating her ability to pack tons of emotions into her music, line by delicious line.

“Easy to Forget” is a velvety smooth, sensual take on modern dating that, unlike its name, stands out and is easily memorable. If you need a new go-to for when you’re in your feels, tap in and give “Easy to Forget” a listen, available now on all major streaming platforms.

We loved “Easy to Forget.” We know you said it’s a little different from your usual music, but you nailed it! We must ask, we know you switched your approach when you made it, but what inspired the change? Were you happy with how “Easy to Forget” turned out?

Oh, thank you so much! I never know how to take compliments, but I’m currently learning. So, thank you. Easy to Forget has a different vibe than anything I’ve done before. As an artist whose career is just beginning, it’s important for me to experiment with new sounds while keeping the “me” element in them. I’m a naturally curious person, so this is what inspired that shift in the sound. As a creative, I tend to be very hard on myself. I was in a quandary about whether to release the track or not for a super long time, so in the end, I had to put my perfectionism aside and just let it go. Turns out - it was for the best!

So you were born and raised in Bulgaria but are now based in England; what are your favorite parts about the musical scenes in both countries and how did they influence who you are as an artist?

The main reason I moved to the UK was the opportunity to get away and start over. I had made Bulgaria my comfort zone, so coming here to study music was a big push out of that for me. Being away from almost everyone I love has been a big lesson in self-belief and in eliminating self-sabotage. Bulgaria has many talented artists, but the opportunities for growth and experimentation are not as common here. The London scene tends to be extremely versatile. With people from every corner of the world, it stands for diversity and appreciates what everyone brings to the table. This is something that I truly missed in my home country - being a small artist and, at the same time, feeling seen, valued, and encouraged to grow.

So, you tried something new with “Easy to Forget.” Do you think you will experiment more with that kind of R&B?

Is it time for a cliché yet? I never say never. I already have a couple of demos with the same vibe. No idea if they’ll make it outside the studio. I guess time will show.

Do you have any goals for the new year, and can we expect to hear more new music soon?

Oh, 100%. A couple of things are already in my books for 2023, one of which is a long-held dream of mine to sing for Mahalia at her Mahalia Presents event. I guess you and the readers can help me make it happen. Let’s hope for the best.

What's next for you?

I like to take life one step at a time. Like my music, I constantly evolve, change, and try new things. I’m most passionate about a few of my next tracks that show my new direction in music. I can’t wait for you to listen. Something tells me it’s going to be delicious!


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