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KoviNo Sets The Tone In “It Is What It Is”

Emerging American rapper KoviNo got his start with producing creatively at the age of 10.

Based out of El Paso, Texas, he has received a significantly encouraging response from fans and followers. Although he has appeared on the horizon of American rap music as an independent artist, the extent of his experience is also as an experienced songwriter and audio engineer.

The free-spirited essence of his latest single, “It Is What It Is,” comes to us through a hypnotic instrumentation fruitful in revolutionary elements. This is the type of track to be on full blast, and it still wouldn’t be loud enough.

Keeping the energy at an all-time high as KoviNo ushers us into this expansive realm, you hear the hunger in his vocals as he embodies a modern-day hip-hop style. Pairing with the bass-heavy components of the production is a seamless concoction of the energy that should be taken into this songwriting style.

“It Is What It Is” goes beyond the surface regarding intoxicating melodies and a cold-hearted ambiance that boasts confidence through and through. KoviNo adds his melodic rap styling to this record and showcases his unapologetic persona in a way that many can relate to on a personal level.

From every perfectly placed adlib to the modulated vocal tracks shifting the dynamic of this song, “It Is What It Is” holds the immodest ambiance needed to boost self-assurance in the world.

Listen to KoviNo’s latest single on all major streaming platforms.

Welcome to BuzzMusic, KoviNo, and congratulations on your release, “It Is What It Is.” We love the energy you place into this track. It’s impossible to ignore. Could you please share the inspiration for the song’s meaning?

The inspiration came from some of the people I knew in life who looked down on me and said I could never make it, and now im at where I am, and the same ones who laughed are now reaching out to me. it's great to flex on haters and prove doubters wrong. Everything I say in my lyrics got truth to them. I can never dim someone’s light, but I can blind the doubters with mines when I get a chance.

With such an intricate and grand sound produced on this record, do you find it encapsulates your messaging the way you want? What came first, the lyrics or the beat?

I feel like the music encapsulates, but it reveals and exposes my true feelings. I have songs where it's the saddest song in the world, but at that time, it was my true feelings. It captured my inner thoughts and allowed me to express them further. The beat definitely came; first, I was producing this sound, putting myself in a raging mood to expose those who dimmed my light for a long time. The lyrics were really me telling the story of the beat cause without words, and the beat has no meaning.

Does your music often take such an energetic approach? How do your songs reflect who you are as an artist?

My songs lately have taken an energetic approach. Lately, I have just been in that rage sub-genre mood because it is so unique to me that I really give Lil Uzi, Yeat, Playboi Carti, XXXTenacion, and Trippie Redd their flowers. They really birthed this type of sound, and it was a courageous turn to make in the hip-hop genre that changed Hip-hop into what it is today. My songs reflect the deeper meaning side of me as an Artist. There are times I was truly vulnerable with my audience and fans about what I go through mentally. I can’t sit and talk to someone about my feelings; I can only express them.

If you could have any artist, dead or alive, collaborate on the remix of this song, who would it be and why?

It would probably be Yeat or Gunna. Even after all the accusations that took a bad turn for him during the YSL case, I would still work with him as an artist.

What do you look most forward to in 2023?

2023 I am looking forward to notoriety and exposure. Lately, I have had a lot of eyes on me. I even recently produced a beat for K Chrys (Kacey Chrysler), the rapper from the group Lost Boyz and the current manager of famous actor Marc John Jefferies. the song will be a surprise!

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