New Music: Aesthetic Drops New Single And Visuals For “Hold Me Down”

Brandon Karasinski, professionally known as Aesthetic, has been making music for close to a decade. Active since 2011, the talented singer/songwriter began as a vocalist for various punk bands which ultimately led to him deciding to go solo. His outlet and first solo-project Aesthetic was born in 2017 and is heavily inspired by blackbear, The Chainsmokers, and Zedd. With 3 previously released singles and his fourth single out now, Aesthetic is showing no signs of slowing down. 

Stylishly blending elements of pop, electronica, and tropical fusion, “Hold Me Down” has managed to lead with both an impressive production style and a brilliantly heartfelt, softly soulful brand of songwriting. The song quite beautifully underlines the mood implied by its title and new music video. Smooth and creative set-ups accompany deeply emotional lyrics and an equally passionate array of performances, showcasing an artist undoubtedly connected to the moment. The warm and entrancing beat throughout “Hold Me Down” joins forces with a delicate, dreamlike array of synths and some organic elements to keep a sense of realness. Then you get a gorgeously poetic outpouring of ideas and revelations, intimate and honest. The new music video is absolutely worth a watch. You see Aesthetic gets deeply honest and open about the way he feels about his girl. It’s a fun and upbeat new track from Aesthetic and hopefully a good indicator of his sound going forward!

Listen to “Hold Me Down” here and read more in our exclusive interview below!


Hey Aesthetic! Great to be showcasing some of your new music on BuzzMusic! Tell us more about your personal upbringing within the music world?

Well hello! First and foremost, thank you so much for taking the time to speak with me. I appreciate the interest in what I love to do! So my earliest recollection of entering the music world would have to be when I was 4. My grandpa and I are incredibly close and I always used to listen and sing along to his Frank Sinatra, Elvis Presley and Beatles records. I knew from an early age that music was going to be a part of my life. In addition to those artists, I was very much into the 90’s boyband movement. I fondly remember owning one of the Backstreet Boys live VHS tapes and I used to sing and dance along to the music. There was so much personal joy in performing to an audience that consisted of just my family’s TV that I knew I had to do it on stage in front of people one day. From age 4-6 it was all 90’s boybands, from 7-8 it was all Eminem & 50 Cent but it was actually hearing Michelle Branch’s “All You Wanted” playing on the radio for me to want to learn to play guitar. I performed in recitals and played in bands all throughout late elementary school up through my community college years. Before launching Aesthetic, I actively gigged and sang for an emo punk band from age 18-20. We had the privilege of playing all throughout the Lehigh Valley, PA area and got the opportunity to open for artists such as Our Last Night, Set It Off and Trace Cyrus of Metro Station to name a few. We ended up disbanding, I transferred out to finish my undergrad about two hours from home in Lancaster, PA and since then I’ve officially gone solo. I tried to keep going with the emo punk/rock sound and even recorded a few new tracks that I wrote of that sound but I couldn’t enlist any dedicated band members to play it. It wasn’t until my friend and current producer Austin Hull started the “Make Pop Music” group on Facebook that I got into wanting to write and perform the type of music I currently play. I started writing my first track “Happy Again” on my laptop in the summer of 2017, recorded and sent it to Austin for mixing, landed on the name “Aesthetic” for this project and then released it on New Year’s 2018. Here I am a couple of years later about to drop my 4th single and 2nd music video. I couldn’t be more excited!

Do you believe that the way you intend to communicate your messages through your music is easily received by your listeners?

I think so! There’s nothing all that vague about my lyricism. I mean, people who have listened to my music will get out of it what they get out of it, but I like to believe I do a good job in clearly portraying my messaging in each of my songs. My first single “Happy Again” was very much an anthem when it comes to me dealing with my personal mental health struggles. “Shadow Puppets”, my second single, builds on that theme by bringing in the positive release I get from those demons by being with my girlfriend Britt, whom I love dearly. Lastly, my 3rd single “Milestones” is a pretty straight forward pick yourself up, dust yourself off and keep on trucking type of track. I can’t speak for everyone who listens but that’s the messaging I was trying to get across for those tracks and I think it was pretty apparent. Haha

“Hold Me Down” was an incredibly versatile and catchy track. Where did you draw the inspiration to create this particular type of sound?

Thanks! I’m glad you thought so. During the writing process of “Hold Me Down” I felt like I was taking a bit of a risk. Every song I write starts off on guitar and this one was no different. But I had never done a track where I felt like I was stepping outside of my comfort zone both melodically and instrumentally. After releasing 3 tracks with the central theme surrounding my mental health struggles, it was a nice departure to put together a fun happy track. I was going for a fun summery sound and I think the tropical pop style is evident in the track. But there’s also a bit of hip hop influence on the vocal melody. When I first cut the demo track, the instrumental gave me under the sea Disney’s “The Little Mermaid” type vibes. Haha. Because it was so different I was nervous, so much so that my first few listens through the final cut I was like “ehhh.” But then my amazing girlfriend Brittany, whom I wrote the song about, knocked some sense into me and I fell in love with it. I’m an artist! We’re our own worst critics okay?! hahah I’m lucky enough to have an amazing partner who loves and believes in everything I do, even if I myself may not believe in it right away.

How would you say that “Hold Me Down” compares to the kind of music you curated when you first started out as an artist?

I would say that it’s definitely happier! It’s funny because my first song was about aiming to be “Happy Again” and I think I achieved that goal with this one. Hahah. As far as creativity goes, I think this is the best track I’ve done up to this point. I know a lot of artists say this but with each track I release I truly believe I learn a little bit something new about myself as an artist and as a person. Now I’m not going to say that every song going forward is going to be upbeat and happy. That just wouldn’t be true to life for me. But I think “Hold Me Down” is a great trajectory forward for me. I already can’t wait to get back to the studio for single #5! My excitement for the future can’t be contained!

Thank you so much for chatting with us! As well as releasing 4 singles, you’ve also put out a couple of music videos! Can you tell us about the concept behind the video from “Hold Me Down”?

So this video was shot in Brooklyn, NY by my amazing videographer Matty Labonte of Crown Media Collective. It’s basically just my girlfriend and I having a fun-filled day around Brooklyn. We explored Dumbo Park which is right by the Brooklyn Bridge, got pizza and I got to perform on a rooftop which was super dope. Haha. The concept was just what it is to have a fun-filled day with that special someone who gives you life each and every day. Funny enough I am releasing this track and video on 10.30.19 which is Britt and I’s 3-year anniversary and New York City was where I got the courage to ask her to be my girlfriend. I live in Philly now but I’m originally from Staten Island so I felt like I had home-field advantage asking her out in New York. Hahah it’s a super cool full-circle experience for me and this release works as a pretty sweet anniversary gift too. I hope everyone who checks it out loves it as much as we do. Thanks again for taking the time to speak with me! I hope we can do this again sometime!