top of page

PB&J Goes Pop: SNAX-Sational Brands’ New Snack is a Nostalgic Game-Changer

Writer: BUZZ LABUZZ LA


Get ready to grab a bag and embrace the snack aisle’s tastiest walk down memory lane. SNAX-Sational Brands is shaking up popcorn as we know it with their latest invention: PB&J POP. This sweet-and-savory snack combines the timeless flavors of JIF® peanut butter and Smucker’s® iconic grape and strawberry jellies, drizzled lovingly over crunchy popcorn. It’s not just a snack; it’s a heartfelt tribute to childhood lunchboxes, after-school treats, and everything cozy about being a kid.

The Snack that Sandwiches Can't Touch

PB&J POP isn’t just popcorn—it’s a flavor explosion that makes your classic PB&J sandwich look like yesterday’s news. Imagine biting into the smooth nuttiness of JIF® peanut butter balanced by the fruity zing of Smucker’s® jelly, all on a foundation of fluffy, perfectly popped corn. It’s portable, sharable, and infinitely munchable. Whether you’re reminiscing about Mom’s kitchen or looking for a unique snack for movie night, this is the popcorn for you.

Where to Find It?

This crunchy nostalgia-fest is rolling out nationwide, with grape and strawberry PB&J POP bags available in varying sizes at Costco, Stop & Shop, Winn-Dixie, and other retailers. For those who need a snack fix stat, online ordering at cookiepopcandypop.com has your back.

Popcorn That Gives Back



Aside from satisfying snack cravings, SNAX-Sational Brands is spreading good vibes through its support of the Ryan Seacrest Foundation’s Children’s Hospital Network. So while you’re indulging in PB&J POP, you’re also helping bring smiles to kids and families—because giving back is always in good taste.

The Buzz Behind the Pop

According to Mike Hagan, CEO of SNAX-Sational Brands, consumer anticipation for PB&J POP has been sky-high. “This isn’t just a product; it’s a movement,” Hagan shared. “We’re bringing a beloved classic to the snacking world in a way that’s fresh, fun, and unforgettable.”

PB&J Reinvented for the 21st Century

PB&J POP is more than a snack; it’s a reinvention of tradition. With SNAX-Sational’s innovative approach, the humble peanut butter and jelly sandwich has officially transcended its bread-bound origins. So, why settle for the same old sandwich when you can savor the same flavors with a satisfying crunch?

Your snack game just got serious—PB&J POP is here to stay.

bottom of page