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Writer's pictureMischa Plouffe

Peer Into The Vulnerable Lens Of J1UP's Story In "Run It Up"



J1UP, the drill maestro from the gritty streets of Dagenham, is back with a punch in his latest sonic venture, "Run It Up."


This track marks the third chapter of his musical odyssey, heating up the scene since the scorching summer began. In a world where drill often flaunts its harder edges, J1UP takes a different route, giving us a melodic and introspective lens into the drill genre.


"Run It Up" is a candid glimpse into the highs and lows of J1UP's life, a precise incision dissecting the intricate fabric of his artistry and being. With determination resonating in his voice, he navigates the whimsical essence of the piano-forward beat with undeniable prowess.


Unlike his prior gritty releases like "LATE" and "Outside G’s," this track peels back the layers, revealing a more vulnerable side through a slower-paced flow. This record was forged in the vessel of adversity, a snapshot of a time when the East London wordsmith was battling family strife, financial turbulence, and an unforgiving dance with the law. As he teetered on the precipice of imprisonment, he had to make crucial decisions, and "Run It Up" serves as his raw, unfiltered narrative of those harrowing days.


J1UP's "Run It Up" isn't just a song; it's a soul-baring confession wrapped in the beats of resilience. It's a testament to an artist's ability to weave his life's threads into a musical tapestry that echoes through the alleys and skyscrapers, leaving an indelible mark on the city's soul.


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