Petti Hendrix’s “APESHIT” Is a Loud Reminder to Never Forget Where You Came From

Photo by Josh Beech

Petti Hendrix isn’t trying to clean up the chaos on “APESHIT.” He’s celebrating it. Released exclusively through YouTube via MDDN Records, the Milwaukee-shot video feels less like a traditional music rollout and more like a snapshot of real life, showing everyone that success doesn’t need to change everything.

Directed and edited by Erik Rojas, the visual was filmed in the places where Petti Hendrix actually grew up alongside childhood friends and relatives. That authenticity is what gives the video its emotional weight underneath all the destruction and chaos. Nothing here feels manufactured for aesthetic points; the energy feels completely organic, and we’re all for it.

There’s a clear “don’t forget where you came from” and “don’t forget to have fun” spirit running through the entire video. Even while the walls feel like they’re about to collapse around him, Petti Hendrix never comes across like someone trying to escape his past. If anything, “APESHIT” feels like he’s taking his entire world with him on the way up.

Beneath the screaming, crowd surfing, and total disorder, there’s a weirdly emotional core holding everything together. The road to success here doesn’t look glamorous or industry-approved. It looks like air miles, Uber Eats, shared hotel rooms with childhood friends, chaotic house parties, and making art because you genuinely love and give a shit about it.

“APESHIT” blends distorted guitars, punk energy, rap influence, and DIY aggression into something that feels intentionally impossible to box in. It’s the kind of release that explains why artists like Travis Mills and Daniel Carter have already shown support for Petti Hendrix before much of the industry fully caught on.

Written during a Nashville session with songwriter and producer Nick Bailey alongside Andy K, the track carries the same explosive energy as the video itself. That rawness extends into how the video was actually made, too.

According to the team behind it, “APESHIT” came together through favors, passion, travel points, and genuine friendship rather than massive budgets or label intervention. Erik Rojas, who previously directed Petti’s videos for “Be OK,” “Better Off Dead,” and “Last Night,” worked on the visuals purely out of belief in the project. Keeping “APESHIT” off streaming services entirely may have been the smartest choice, because this doesn’t feel like a song meant to sit quietly in a playlist. It feels like a moment to live freely in. A moment built from chaos, friendship, memory, and the kind of DIY energy the music industry keeps pretending it still understands but doesn’t have a clue.