Based in Southern California, PRADA-G exemplifies anti-establishment and/or rule books that barrier creative freedom. You can always count on him to create as freely as his soul desires, maximizing his charismatic, infectious voice that resonates throughout each song blending various influences.
PRADA-G has officially released his sophomore album “Nocturnal,” as a succession to the previously released single ‘Nights Like These.’ As we fixate ourselves on the title track that captures our attention in mere moments, we become infatuated with the dynamism that is poured into an intricately crafted body of work showcased by the emerging Hip-hop artist.
Placing his artistic techniques over a dark canvas that is centered on major guitar chords in repetition, the audio clip that is placed as the introductory piece of this track has us immersed in the mission of PRADA-G on a deeper level. Delving into an outline of society being blind and manipulated by the bells and whistles surrounding us, what PRADA-G offers us is much grander in the realm of his craft. His clear and present vocals contain a texture that often dips into extreme distortion to signify the essence of the words he is articulating.
Through the layers that collide in a mesmerizing manner, PRADA-G’s lyrical dexterity embodies storytelling, all while sprawling a knack for structuring witty wording together. We hear the various genres that speak into his art that goes above and beyond the new wave style of Hip-hop. While embodying an array of inspiration, PRADA-G continues to cement a lane for himself that speaks about his persona on an elevated scale.
Congratulations on the release of “Nocturnal.” The title track does an excellent job at summing up who you are in the grander scheme of your artistry! Could you please take us into the main inspiration behind the single “Nocturnal”? “Nocturnal” was very self-reflective. Though it was a sample size, I was essentially speaking to myself. I honestly never intended it to have a message or a particular direction so I can’t pinpoint the exact inspiration behind it. However, what culminated was a bold message to the world and how blind humanity really is. But it’ll be perceived in different ways. With such wise words being spoken aloud, where did you manage to find this audio clip that seamlessly fits into your messaging? Personally and internally, there was a lot going on as I was finishing up this project. I had a moment w/ one of my best friends and he showed me the exact quote you hear in the title track, famously spoken by Alan Watts. From that point forward, I knew it had to a part of “Nocturnal”. It was honestly the defining touch on the album as a whole.
Could you please share a glimpse of what the creative process entailed when bringing this record to life? Did you find it similar or different from other processes you’ve taken on? The creative process might’ve been the most dysfunctional. It was everywhere and at many points, I had no clarity on where the album was going. As life around us was changing, “Nocturnal” was changing along with it. I remember at one point I tried to finish the album in 2 days and I made about 6 songs in 48 hours. All of them were insanely different which also birthed “Di3tonight”. I would say I don’t have a definitive process to compare it to, but I will say the beauty within the mess of it all is the result of this project. What is the main message that you send out to your audience through your messaging? To understand that it’s okay not to be okay. Nobody has all the answers and you aren’t defined by the world’s standards. Only yours. What's next for you? What’s next for me is taking every spot I’m entitled to. Breaking down the barriers of industry gatekeepers in the name of this release. The fact is “Nocturnal” is one of the most diverse bodies of work to be released in the last decade and for me, everything that follows will be owed to this project.