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Reasons Why Music Artists Must Invest In Their Social Media Following

Photo by Oladimeji Ajegbile/Pexels

Music artists already have a lot on their plate – composing music, writing lyrics, recording in studios, performing in different gigs, and many more.

Since there’s already a lot going on in their everyday lives, social media isn’t usually the first nor the second thing that comes to their minds when growing their career. While this is usually okay in previous years, a lot has changed, and more and more people are spending hours on these platforms. And that means one thing for music artists… exposure. 

Exposure is one of the most important factors in growing a music artist’s career, and growing their social media following can do just that. The best thing about it is that all you need to have is a capable device, a fast internet connection like Dish Internet, and a little bit of patience and hard work. So, if you’re wondering why music artists need to invest in their social media following, here’s why:

You Can Save Money

Let’s be honest: pursuing a music career can be expensive. Recording studio time, music production costs, and even creating high-quality music videos can quickly drain an artist's budget – especially if you’re building your brand.

Social media platforms allow you to promote your music for free to people in your location and worldwide. You don’t have to rely solely on record labels and traditional media outlets for exposure.

This means that you only need to have a recording device—it could be a phone or a laptop—edit it as you see fit, and then upload it on your social media page. That’s how easy it is. Of course, social media is an online platform, so having a reliable connection, whether cable, fiber, or satellite internet, is a must. 

It Allows You To Connect With Your Fans Directly

When you personally post on your social media accounts, you’ll have the chance to connect with your fans directly, regardless if it’s replying to their comments or noticing their chats during live streaming.

We’re pretty sure you’ve been a fan at least once, so you know how it feels if you get noticed by your favorite artist. This can help music artists grow a solid fanbase because as you constantly interact with them, they will feel seen, heard, and valued – meaning, they will stick with you no matter what.

They'll be the first to share your music with their friends, buy your merchandise, and attend your shows.  This passionate fanbase becomes the foundation for a successful and sustainable music career.

Your Music Can Go Viral

Nowadays, going viral can lead anyone to the spotlight. With social media platforms like TikTok, Facebook, and Instagram, just a clip of your song can make a big difference in your career. In fact, some of the biggest artists we have right now are going viral on social media, like Justin Bieber on YouTube and Lil Nas X on TikTok.

It’s also helpful to host regular live streams once you have enough following so it can grow organically. However, if you plan to do this, you will need to have high speed fiber internet to prevent delays and disconnects when doing life. 

You Can Connect With Other Artists

Social media connects artists with other musicians, industry professionals, and potential collaborators.  Building relationships online can lead to exciting opportunities, like co-writing sessions, featuring on other artists' tracks, or even landing a record deal.

Social media can connect music artists with other musicians for collaborations. This would be greater exposure, especially if you get noticed by a popular music artist.

Moreover, you can participate in various activities, such as doing live streams together or, even better, online concerts. Social media is very lucrative for creative people, so you can earn extra money if you have the right strategy. 

Final Thoughts

Music artists must invest in their social media following as early as now. Many musicians are already using this strategy, but it’s not yet too late to start.

Doing this as early as possible can benefit your music career in ways more than one, so what are you waiting for? Start creating your social media pages and be consistent in posting content.

Good luck!


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