
When Sean Carney penned “Do or Die,” it’s safe to say he was shooting for the stars—or maybe the end zone. The Los Angeles-based artist has just notched an impressive milestone: his adrenaline-charged anthem has been picked up by the NFL for playoff coverage. If there was ever a song born to be blasted through stadium speakers, this is it.
Carney’s reaction to the news? Pure disbelief (and maybe a touch of manifestation). “I can’t believe that on the 2nd day of the year, I had an NFL producer contacting me directly,” he shared. But for anyone who’s followed Sean’s career, this isn’t surprising—it’s a natural next step for a Billboard-charting artist whose music screams big energy.
From the first beat, “Do or Die” feels tailor-made for moments when everything is on the line. Co-written and co-produced with Kairo, the track oozes cinematic tension with pounding rhythms and soaring melodies that could amp up anyone from football players to armchair quarterbacks. It’s the sonic equivalent of a halftime speech from the coach in a sports movie—the one that makes you believe anything is possible.
A Track with Built-In NFL DNA
Carney revealed that football was on his mind while writing “Do or Die.” The result? A song that’s not just a hype machine but also a rallying cry for anyone staring down a do-or-die moment in their own life. That authenticity isn’t lost on the NFL, who debuted the track as part of their playoff coverage on January 11, 2025. For fans glued to their screens, it’s the kind of soundtrack that adds an extra layer of drama to every touchdown and turnover.
Blending Genres, Breaking Boundaries
Sean Carney isn’t your average rock star. His music is a genre-defying cocktail of rock, pop, and cinematic grandeur. On his latest album, WANTED, Carney delivers storytelling that’s as rugged as a desert landscape and as epic as a Hollywood blockbuster. It’s no wonder his sound has landed everywhere, from Netflix to ESPN, Disney, TNT, and now the NFL.
With his music featured in campaigns for brands like Hyundai and Weight Watchers, Carney’s tracks have become synonymous with energy, passion, and resilience. Whether he’s performing at legendary LA venues like The Troubadour or soundtracking the action on the ice at Crypto.com Arena, Carney knows how to create an atmosphere.
Beyond the lights and the music, Carney has a message. He’s urging fans to support the Los Angeles Fire Department, a cause close to his heart after witnessing the devastating fires that have scarred his hometown. It’s a reminder that even as his star rises, Carney remains deeply connected to his roots.
As “Do or Die” pumps up NFL fans across the country, Carney is set to take the stage at LA’s Hotel Cafe on January 31, 2025. For those who want to see his magic live—and maybe catch the spark that created “Do or Die”—this is your chance.
Sean Carney isn’t just holding the ball—he’s running with it. Whether it’s on the NFL’s turf or in the hearts of his fans, one thing is clear: Carney’s unstoppable momentum is just getting started.