Melodic singer-songwriter SUMWHR is a Watts region homegrown talent that has used his technical aptitudes in music production and engineering to become one of Los Angeles’ most highly anticipated artists.
Growing up in a neighborhood where one can easily fall into the influential grasp of a faulty system, he studied additional skills and methods to express himself, while developing a crucial sense of independence at a young age; a vital discovery for any youth thrust into unfavorable circumstances. Evolving into a well-rounded sound architect by conveying a wave R&B style, SUMWHR utilizes his distinctively edgy sound to push every boundary set by the industry and the casual listener.
Applying lessons from his past and blending them in an intricate manner with new hurdles, SUMWHR leaps with a protruding sense of determination as he hypnotizes his audience with harmonic croons and smooth instrumentation in his most recent single, “OMW.”
Applying his deep, bass-forward vocalization to drive home every last intended emotion from his heartfelt lyrical motifs, words like “Baby you had it, I ain't trynna fall in love no more, better quit the cappin, couldn't tell you had me down bad,” has SUMWHR immersing his audience into his custom-crafted world with unmatched accuracy.
The buttery, melodic vibes generated in “OMW” are sure to accompany any listener on a soul-nourishing journey, no matter the time or state of mind they embody. Easing you into the soundscape exactly how SUMWHR intends for you to be placed, this modern wave that stems from Contemporary R&B has us gripping onto the edge of our seats.
While honing in on his prolific skill set, and continuously offering his fan base a taste of his eccentric sound, SUMWHR continues to demonstrate a profound affinity for his art while possessing the proper work ethic that will propel him through this music industry. Be prepared to tap into the captivating essence he delivers through “OMW,” as you add it to your favorite playlist.
A big congratulations on the release of your most recent single “OMW.” We love the way you tap into the new wave of R&B all while honing in on a lane of your own. Where did the origin of your wave R&B stem from?
Wave R&B stems from my melodic cadence, blended together with some trap drums, atmospheric arpeggios, and reverberated soft pads. The texture of each record feels smooth like you’re on a journey with a partner who is ready to take on the world. I really wanted to create something of substance, you know timeless.
Taking a deeper listen to “OMW” we hear a profound sense of intimacy that’s poured into this track. Is this writing style fairly easy for you to tap into? Could you please share the inspiration behind this song?
I would say it comes naturally, many of the ideas that pop up are on the spot. I typically sit and press record then let things fall where they land. The song for me at least tells a story of passion, like that feeling in your stomach around the person you vibe with the most. What’s so inspiring about a record like this is the fact that we all felt this way before I’m just saying it out loud.
How does the sound of “OMW” compare to other tracks heard in your discography?
To me, OMW adds another element to the discography. This record could be thrown in rotations with any of them and immediately catch the listener's ear. I feel it jumps out at you, this song can truly stand the test of time in my opinion.
What’s your mission statement as an artist? How important is it for you to have your brand align with this perfectly?
“Bringing melodic textures and dark tones to storytelling for music lovers by expressing captured memories.” To me, this is very important because through these stories there is a person listening who feels or felt what I’m talking about you know. To convey a message that resonates with someone is priceless, and it lets me know I’m doing something right at the end of the day.
What's next for you?
Next, for me is to keep writing and releasing more music. Stay grinding behind the scenes collaborating with another artist, and the key thing for me is staying consistent above all.