Vinyl, Vibes, and Sauce: Taco Bell Launches Feed The Beat Record Club

If you thought Taco Bell peaked with the Baja Blast, think again.

The fast-food giant just took an ambitious leap into the vinyl game with the launch of the Feed The Beat Record Club, a first-of-its-kind collector’s drop that brings music discovery straight to your doorstep (and your turntable).

As part of its long-standing artist support program, Feed The Beat, Taco Bell is putting culture in your hands, literally. On Tuesday, May 20, at 2 PM PST, 300 lucky Taco Bell Rewards members will have the chance to claim a limited edition record box featuring one of three genre-pushing artists: Anxious, Frankie and the Witch Fingers, or Magdalena Bay.

What’s Inside the Box?

No, it’s not tacos, but it might be even better. Each Record Club box includes:

• A vinyl record from one of the featured Feed The Beat artists

• A custom Feed The Beat slipmat

• Artist insert with exclusive info

• A set of Feed The Beat stickers for your gear, laptop, or back of your busted guitar case
  

It’s a small-batch drop, and with only 300 available (first-come, first-served via the Taco Bell app), this isn’t just a piece of merch, it’s a collector’s flex with sonic soul.

The Artists Repping This Drop

Taco Bell didn’t phone it in. This lineup is stacked with three artists redefining sound in their own chaotic, brilliant ways:

ANXIOUS (Bambi)

The Connecticut emo-hardcore quintet came in swinging with their sophomore record Bambi, a raw and emotionally charged alt-rock anthem for anyone who’s still learning how to feel without falling apart. If you grew up on the angst of the Tri-State scene but crave something more evolved, Anxious delivers with gut-punch vulnerability and explosive songwriting. Bambi isn’t just an album, it’s a coming-of-age scream wrapped in distortion.

FRANKIE AND THE WITCH FINGERS (Trash Classic)

Set to drop June 6, Trash Classic is pure chaos in the best way possible. Think: synth-punk, proto-punk, and a whole lot of jagged edges. Frankie and the Witch Fingers are known for bending genres until they snap, and this album takes that even further, with scorched vocals, sludge-drenched basslines, and electro-twisted riffs that sound like they crawled out of an alien basement rave. If Mad Max had a house band, it’d be them.

MAGDALENA BAY (Imaginal Disk)

Somewhere between hyperpop, synth nostalgia, and digital transcendence floats the shimmering sound-world of Magdalena Bay. Their sophomore album Imaginal Disk exists in the cloud, literally and sonically. Catchy, clever, and visually immersive, it’s music that feels like a vaporwave fever dream delivered with actual substance. Mica and Matthew aren’t just making pop, they’re designing digital fantasies.

Why This Drop Actually Matters

Taco Bell’s Feed The Beat program isn’t new; it’s been quietly feeding touring artists (literally) since 2006 with $500 gift cards and zero strings attached. But in recent years, the fast-food chain has ramped up its involvement in artist amplification, pushing emerging acts into brand campaigns, playlists, and now, tangible vinyl culture.

In a landscape where physical music feels more sacred than ever, this drop does something rare: it connects a corporate brand with genuine music discovery in a way that doesn’t feel forced. It’s fun, nostalgic, and just weird enough to work.

How to Get It

• Open the Taco Bell app on Tuesday, May 20 at 2PM PST

• Be one of the first 300 to claim the drop

• Pray to the vinyl gods that you get your top artist

• Wait 4–6 weeks for delivery (worth it)
  

No purchase necessary, but you’ll need to be a Taco Bell Rewards member. Full terms apply inside the app.

Final Bite

Vinyl and fast food? Honestly, it makes sense. Music and munchies go hand-in-hand. And this drop isn’t just a marketing stunt, it’s a nod to the underground, the emerging, and the artists who are still doing it because they have to.

Whether you’re a punk purist, synthpop evangelist, or somewhere in between, the Feed The Beat Record Club is more than a box; it’s a vibe.

Now, someone pass the aux cord and the hot sauce.