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Photo credit: Michael Hanson Born from studio experimentation, Damien Musto 's newest single "Without You" showcases the artistic journey of a track that refused to remain static. The song, which began as a bare-bones composition, blossomed through a creative partnership with OURS frontman Jimmy Gnecco who lends his musical talents across multiple instruments. The track's foundation emerged during sessions with Kristy Chmura, whose own musical collective features Musto alongside Depeche Mode drummer Christian Eigner and producer Niko Stoessl. Road-tested during Musto's acoustic sets while touring with OURS, the polished studio version marries Musto's vocals and guitar work with Gnecco's rhythmic contributions on drums, bass, and additional acoustic guitar. Fans will soon experience "Without You" in multiple incarnations through Musto's forthcoming YouTube series "Live at Lucky Penny Studios." This community-focused platform will present both a full-band arrangement and an alternative interpretation featuring Midnight Monarch, complete with keyboard introductions and reimagined percussion. "Watching 'Without You' discover its unique voice across different versions has been remarkable," reflects Musto on the track's evolution.

Rising pop punk artist Giselle is stepping into the spotlight with her most personal and powerful release yet— “School’s Out,” a fiery anthem that confronts the dark reality of bullying while celebrating hard-earned freedom and resilience. Originally from Boston and raised in Buffalo, NY, Giselle’s journey to Los Angeles wasn’t just a relocation—it was a bold leap of faith. Since moving west at 21, she’s been grinding in the city’s music scene, performing at some of its most iconic venues, including The Hotel Cafe, The Mint, iHeart Radio, Whisky a Go Go, and Hotel Ziggy. With a multi-instrumentalist edge—she plays piano, drums, guitar, violin, and ukulele—Giselle’s not just a performer, she’s a creative force. With “School’s Out,” Giselle pulls from her own painful experiences to speak out on an issue that affects far too many: bullying. But this isn’t a ballad about defeat—this is a full-throttle, no-holds-barred pop punk statement of survival. From playgrounds to college campuses to toxic workplaces, the track confronts the lingering scars of cruelty and exclusion while turning the page to a new chapter of power and pride. “I felt called to share some of my story in this song and music video because sadly, bullying isn’t something that just stops when we become adults. It still happens in college, in the workplace, within our own families.” Driven by searing guitar riffs, punchy drums, and vocals that cut deep with emotion and conviction, “School’s Out” hits like a sonic liberation. It’s a song that screams for anyone who’s ever been underestimated, dismissed, or told they couldn’t make it—because Giselle did , and she’s using her voice to remind others that they can too. “I hope this song becomes an anthem for others who are going through or have gone through bullying. That when they finish listening, they feel a sense of victory and know they WILL prevail.” With raw honesty and punk attitude, Giselle isn’t just telling her story—she’s starting a movement. “School’s Out” is more than a song. It’s a reckoning. “School’s Out” is such a powerful anthem—what was the moment or memory that sparked the idea to turn your personal story into this song? Thank you so much!! Ironically enough, it’s always something I’ve wanted to talk about musically, but never have. What sparked it was this: I was looking at Peerspace to see sets, there was no particular reason, I was just being nosy. But then I saw the set (that you’ll see in the new music video) and it sparked a thought in my brain, “whoa! What if I write a song called School’s Out?” So I saved the space, opened my notes app, and wrote the lyrics for the song. It came to me so easily! Same with the melody and the pop punk concept!  Years of bullying helped craft this song. Of course, I don’t dive into all of the things that happened to me. This song just scratches the surface. But I knew it was something that could touch so many people. And I also felt it would be a beautiful way to pay tribute to my inner child.  You mention that bullying doesn’t just end after childhood. How do you think adult bullying shows up differently, and why is it important we talk about it? It definitely doesn’t, unfortunately. We see it in settings such as college, workplaces, in our own families, and sometimes even in “friend” groups. It takes shape in all those ways AND online. It’s so important we discuss these because I feel like, as adults, we still need help coming forward and speaking up when things like this happen to us. As an adult, it can feel more confusing in a way because we tend to think, “this doesn’t happen to adults.” But it does, and if we start discussing it more, I believe more people will feel confident to reach out for help and to speak up! The energy in this track is fierce—did writing and recording “School’s Out” feel like a form of release or healing for you? Thank you!! It most definitely did. It felt so empowering! You’ve played some iconic venues in L.A.—how has performing live helped shape your identity as an artist and storyteller? I’ve been so fortunate! I absolutely love performing. It makes my soul so happy and full. I’d definitely say it’s inspired me even more and shaped me into an even stronger artist and storyteller than I was before!  If someone listens to “School’s Out” while feeling like they’re at rock bottom, what do you hope they walk away with after hearing it? I truly hope that they feel a sense of encouragement from the song. I hope it reminds them just how badass they are and it lifts their spirit!

Photo by Laura Stanley A few years ago, crowdfunding felt like a revolution. Finally — a way for musicians to bypass the labels, the gatekeepers, the vultures in suits, and go straight to the people. It was marketed as power to the artist, direct-to-fan, community over contracts. Platforms like Kickstarter , Indiegogo, and Patreon promised a new model: one where musicians could fund their dream albums, tours, or videos through loyal fan support — no middlemen, no industry strings. But as we roll through 2025, the question is louder than ever: Is crowdfunding really helping musicians? Or has it become another emotional labor trap dressed in DIY freedom? Let’s unpack it. The Promise: Creative Control and Fan-Fueled Freedom At its best, crowdfunding still feels like a miracle. For artists who don’t fit the mold — genre-benders, niche icons, experimental producers — it offers a lifeline. You don’t need radio play. You don’t need Spotify editorial. You just need 300 people who believe in what you’re making and are willing to put their money where their hearts are. Some of the most beautiful indie projects in the last decade — from bedroom pop EPs to ambitious visual albums — were funded entirely by fans. The appeal is obvious: you keep ownership. You set the timeline. You build with  your audience instead of being told to chase “what’s trending.” And in an era where music streaming pays fractions of pennies, a single $25 pledge can mean more than 10,000 Spotify plays. The Pressure: Artists Become Marketers, Managers, and Middlemen Photo by cottonbro studio But the reality behind the curtain? Crowdfunding is work. A lot of it. And not always the kind of artists sign up for. Running a successful campaign means building hype, writing updates, filming video pitches, creating tiered reward systems, managing orders, printing merch, shipping perks, answering DMs, and sending thank-you notes, all before you’ve even written or recorded the damn song. You’re not just an artist. You’re a startup. A customer service rep. A fulfillment center. And if you miss a deadline or run into delays (which happens often in music), the goodwill you built can quickly turn into guilt, or worse, public backlash. The emotional toll of turning fans into backers can be quietly brutal. It blurs the line between community and consumer. And for marginalized or under-resourced artists who need  crowdfunding the most? That emotional labor often doubles. The Reality: A Tool — Not a Solution So, is crowdfunding helping musicians? Yes. But not in the utopian, equalizing way we once hoped. Crowdfunding is a tool. A powerful one. But it’s not a silver bullet. It helps musicians who already have something  — a small fanbase, a digital presence, a compelling story. For emerging artists with little reach, launching a campaign too early can feel like shouting into the void. Even when successful, crowdfunding rarely solves the bigger structural problems in the music industry: exploitative contracts, algorithmic gatekeeping, financial instability. It fills in the cracks — but the cracks are still there. The most successful campaigns usually come from artists who already had a loyal audience before  the campaign went live. In that sense, it’s more of a test  of existing support than a growth strategy. So, Should Artists Crowdfund in 2025? Photo by Artem Podrez Only if you’re prepared to treat it like a full-time campaign. Crowdfunding still works, but it’s a job. The money doesn’t fall from the sky. The fans don’t magically appear. And the platforms don’t protect you from burnout, delays, or the weird weight of asking for help in a world that often expects you to hustle in silence. But when done right, with clear goals, honest communication, and a tight community, it can still be one of the most rewarding paths in music. You own your work. You release on your terms. You answer to no one but your supporters. And in today’s landscape, that kind of autonomy is priceless. Crowdfunding is just one brick in the path artists are building — a path toward independence, ownership, and deeper connection. Use it if it fits your journey, but don’t let it define your worth. You’re not a product. You’re a creator. And your art deserves to exist, whether it’s funded by 1,000 fans, 10 strangers, or just yourself and a whole lot of late nights.

From the gritty heart of Cleveland’s rock scene emerges HeraCyra , the unapologetically bold project from Brian Teubl —a seasoned frontman with a deep-rooted passion for hard-hitting, emotionally charged music. With I AM , HeraCyra bursts onto the scene with a thunderous debut that’s as introspective as it is explosive, threading themes of identity, disillusionment, and inner rebellion through a dynamic blend of alternative rock, hard rock, and metal. Right from the get-go, the album announces its refusal to take itself too seriously. Opener “Hawk Tuah” cheekily riffs on viral internet fame, using satire and heavy riffage to critique our obsession with 15 seconds of social media clout. It’s raw, it’s loud, and it sets the tone for an album that doesn’t just comment on the world—it confronts it. Then comes “MYT,” a standout moment of emotional grit. With the repeated line “I’ll meet you there,” Brian captures the fragile resilience of someone wrestling with hardship but still clinging to hope. The track pulses with a melancholic urgency, balancing crushing guitars with heartfelt vulnerability. The album’s heartbeat, however, lies in its title track, “I Am.” Here, HeraCyra fully leans into its thematic core—alienation, self-acceptance, and defiance. Brian sings from the margins, embracing the discomfort of not fitting in and declaring, with growling conviction, that he won’t change to belong. It’s a cathartic anthem for anyone who’s ever felt like an outsider, wrapped in distorted guitars and relentless percussion. Social commentary sharpens with “DKW,” an angst-filled response to the chaos of today’s world. The chorus “I don’t know why” becomes a frustrated mantra, reflecting collective confusion and exhaustion. “Repent” digs even deeper, calling out hypocrisy cloaked in morality. Its pointed lyrics and ominous tone tackle those who hide dark intentions behind a façade of virtue, whether religious or otherwise. What makes I AM more than just another hard rock record is the sincerity that drives every track. Teubl's voice—both lyrically and vocally—commands attention, grounded in lived experience and an unwavering desire to connect. Whether he's poking fun, breaking down, or raging against the system, it’s always real. We’re drawn to music that says something, and I AM says plenty. It’s a reminder that rock music still has the power to challenge, to heal, and to raise a little hell. It doesn’t beg for approval. It demands your ears and dares you to feel something. "I AM" feels like both a personal manifesto and a societal critique—how did your own experiences shape the emotional highs and lows of the album, and was there a specific moment that sparked its creation? Originally, this was just going to be one song. That one song was the title track, "I Am." This song resonates with me the most because I'm writing from how I've felt in my life. I'm more of an introvert, and natural conversations do not come easily to me. Despite feeling left out and not fitting in, I realized that just be yourself, you'll be happier with yourself that you did. Tracks like “Repent” and “DKW” dive into some heavy social themes. As an artist, where do you draw the line between personal expression and cultural commentary, or do you even see a line at all? As an artist, I don't really see a line. I'm just writing what comes natural to me. It could be things on my mind that are bothersome and just need to get it out there. I don't really limit myself to a theme. The title track "I Am" touches on the struggle of not fitting in and finding strength in that. What advice would you give to someone who’s still learning to embrace their difference instead of hiding it? It's a struggle that I've battled most of my life. I kind of touched upon it earlier, but my advice is don't change who you are and then not feel good about yourself to fit in or be like someone else. It's tough, but eventually you may find someone who is similar and sees you as you. With your history fronting different bands, how does HeraCyra differ from your past projects, both sonically and in terms of your mindset as a songwriter and frontman? This project is a bit more dynamic, touching upon a little heavier side with songs like MYT, Hawk Tuah, and Repent. I wanted to bring some influences from bands like Soulfly and Alice in Chains. I'm also starting this band project solo with some guests here and there, but with the hopes of building it into a full, permanent band with others. You’ve said you hope people can “get lost in the music” and interpret it their own way. What’s one song on the album that surprised even you in how people connected with it, or one you’re especially curious to see how fans will interpret? I'm interested to see how they interpret the album in full, but I'd say "I Am" or "DKW," as those songs could hit home with people. What's next for you? I'm working on finishing up my second solo LP under my name. The first single should drop in late May, and the album should be out in September. I may get some gig opportunities this Summer as well. Follow me on my social media accounts for the latest.

Photo by lil artsy You’ve dropped the single. You’ve got the streams. Your followers are vibing. But if you’re not selling merch, you’re leaving money and fan connection on the table. The truth is, in 2025, music is only part of your brand. The other part lives in hoodies, stickers, posters, crop tops, vinyl, rolling trays, and whatever else your aesthetic demands. Fans don’t just want to listen — they want to represent. And if you're doing it right, your merch becomes both a billboard and a conversation starter. The best part? You don’t need to hire a web developer or ship things from your living room. There are platforms built specifically for artists, creators, and indie brands that make it easy to launch and scale your merch line without turning into a warehouse manager. Here’s a breakdown of the best online platforms for selling your merch — from fully automated print-on-demand sites to hands-on storefronts that give you full control. Shopify: The Powerhouse for Artists Who Want Full Control If you’re serious about turning your merch into a legit revenue stream, Shopify is the gold standard. It’s not just an e-commerce platform — it’s a customizable storefront that lets you own your branding from top to bottom. You can connect it with print-on-demand services like Printful or SPOD for easy fulfillment, or go fully DIY if you want to stock, pack, and ship on your own. With thousands of apps, abandoned cart emails, discount code generators, and easy mobile optimization, Shopify is perfect for artists ready to grow beyond just “selling a few tees.” Yes, it comes with a monthly fee, but what you get in return is a professional-looking store you can scale as your audience grows. Bandcamp: Built for Musicians, Made for Merch Bandcamp is still one of the most artist-friendly platforms out there — and it’s not just about digital music. You can sell physical merch directly through your artist profile, and the process is simple, clean, and trustworthy. Fans already know and love Bandcamp for its “pay what you want” pricing and transparent support of artists, which makes it a natural fit for limited-run merch drops and physical releases like vinyl, tapes, or shirts bundled with downloads. If you’re already distributing music through Bandcamp, adding merch is a no-brainer — and it’s a great way to tap into fans who want  to spend more than $1.29 per track. Big Cartel: Indie, Simple, and Surprisingly Stylish For indie artists and small teams, Big Cartel hits the sweet spot between ease and customization. It’s a lightweight e-commerce platform designed specifically for creatives who want a good-looking online store without getting lost in technical setup. You can list up to five products for free, or upgrade to a paid plan if your merch line expands. It’s ideal for artists who want to test the waters with a small collection of shirts, pins, or zines, without committing to a larger monthly fee. Plus, its design templates are clean, modern, and don’t scream “template.” Printful: No Inventory, No Stress If you don’t want to touch a single T-shirt, Printful is your best friend. This print-on-demand platform integrates seamlessly with Shopify, Etsy, and other storefronts, letting you sell custom merch without ever handling the product yourself. You upload your designs, choose your items (tees, hats, hoodies, phone cases — you name it), and when someone orders, Printful prints and ships it for you. The quality is solid, shipping is global, and you keep the profit margin you set. It’s a set-it-and-forget-it solution perfect for artists who want to focus on music, not logistics. Etsy: Where Niche Merch Finds Its People Etsy isn’t just for handmade candles and boho jewelry anymore. It’s become a surprisingly powerful platform for artists selling unique, fan-first merch. If your vibe is vintage-inspired, alternative, or aesthetic-driven, Etsy gives you access to a built-in audience already looking to buy from independent creators. It’s especially great for limited-edition items, DIY drops, or merch that leans into your personal style — think handmade lyric books, custom patches, or experimental designs. While Etsy takes a small cut, you get a ton of organic traffic and the chance to be discovered by fans outside your usual feed. Final Thoughts: Merch Is More Than Merch Photo by MART PRODUCTION In today’s music economy, merch isn’t just about making money — it’s about building culture. It’s what fans wear to your shows, post on TikTok, and tag you in when they’re out living their lives. The right platform can turn a single T-shirt into a movement, a moment, or a full-on lifestyle brand. Whether you’re starting with one graphic tee or ready to launch a full collection, the tools are here. What matters is showing up, building something that feels true to your sound and aesthetic, and giving your audience something real to rep.

BriJolie is no stranger to the spotlight. Whether it’s lighting up stages across the country or laying down vocals on records with Beyoncé, SZA, and Kanye West, she’s already made waves in the music industry. Now, the powerhouse vocalist, dancer, and all-around creative force steps confidently into a new era with her infectious new single, “Keep Dancin”—an Afro-Pop/R&B hybrid built to move both hearts and hips. A proud Texas native who’s called Los Angeles home for nearly a decade, BriJolie (born Chelsea BriAnne Miller) fuses the energy of her Southern roots with the cool confidence of the West Coast. Her latest release, “Keep Dancin,” embodies that blend perfectly. From the opening chant—“Meet me in the party, in the back of the room”—listeners are pulled into a high-energy night of rhythm, flirtation, and freedom. Built on pulsating drums, layered harmonies, and an irresistible hook, the track paints a picture of instant chemistry on the dancefloor. But for Bri, this track is more than a party song—it’s a personal triumph. “It’s been a few years since I’ve released music,” she shares. “I started recording this almost two years ago… lost the sessions, lost so much more. But I believed in the record, so I kept fighting.” That resilience shows. “Keep Dancin” doesn’t just invite you to move—it demands it. With summer creeping around the corner, the timing couldn’t be better. Breezy yet bold, this track is tailor-made for rooftop parties, packed dance floors, and solo kitchen dance breaks alike. Beyond the beat, “Keep Dancin” is a reminder to never give up on your vision—especially when the odds are stacked. And if this is BriJolie's reintroduction, it's clear she’s not just here to make noise. She’s here to own the room. “Keep Dancin” feels like such a celebration—can you talk about the moment or experience that first sparked the idea for this track? I created a record called "Run It Up" for my debut EP, and it was a very hype, dance-driven record. I worked on that song with a writer named "TMRW," who is a super talented writer based in Atlanta. I wanted to recreate something similar, so I made a trip to Atlanta to work with him again, and that's how "Keep Dancin" was born. He's just so good at translating what I'm feeling and painting the picture in a way that will draw people in. We initially got the bulk of the song done in one night, and I loved it. You’ve worked with some of the biggest names in music—what have you learned from those experiences that you brought into your solo work this time around? I enjoy being a student of my craft…and whatever I can absorb from my surroundings can always be used as a tool in my own creative process. I always appreciate being a part of teams that know how important collaboration is and how it helps the artist bring their vision to life . People see the final product and don’t see all the groundwork that it takes to execute. Having ideas is great, but the execution is really what matters, and it takes a village to help it all come together. I’m grateful to be able to experience both sides of this journey. You mentioned losing the sessions and still pushing through—what kept you motivated during that process, and how did it feel to finally finish the track? Losing music is never fun but it also allows you to start fresh and even get some better ideas for the record. I really believed in this song, and though it was challenging, I knew I had to do it for myself. I had to recut my lead vocals, which pushed me to new heights vocally, and I was really proud of how well it turned out. Your background in dance really comes through in this release. How does movement influence the way you approach music creation? My dance experience gives me a deeper understanding of rhythm, allowing me to create tracks that inspire physical movement. I like to convey emotions and stories through sound, similar to how I express through dance, exploring. I’m also very visually driven, so when I do an upbeat record, I immediately imagine choreography. It’s just an ebb and flow that makes the music feel more like an experience. I also consider how my music will engage the audience in live settings, encouraging them to express themselves through dance. Now that “Keep Dancin” is out in the world, what’s next for you? Can fans expect more music, visuals, or live performances this summer? There is definitely a few shows on the books but definitely about to get started on creating the music video for this … if you know BriJolie, you know my music videos are gonna always go up. I’m also wrapping up my project…I’m excited to put a new body of work out into the world. “Keep Dancin” being the leading single is just a preview of what’s to come.

Kfir’ s new single BATHWATER isn't just a track—it’s a full-body experience. The NYC-based pop/dance visionary has once again delivered a sonic and visual feast, this time diving headfirst into the intoxicating realm of obsession, power dynamics, and artistic desire. With this release, Kfir doesn’t just dip his toes—he cannonballs into the deep end. From the first hypnotic beat, BATHWATER oozes seductive tension. It’s dark, glitzy, a little dangerous—and entirely danceable. Inspired by the unsettling yet magnetic bathtub scene from Saltburn , Kfir turns a moment of cinematic chaos into a high-voltage pop anthem. His vocals glide effortlessly over an electro-pop production that pulses with desire, control, and vulnerability. It’s like being in a strobe-lit fever dream, but make it couture. Lyrically, Kfir taps into the universal madness of fixation, whether on a person, a passion, or perfection itself. It’s confessional yet campy, poetic yet primal. With co-writers Heaven Guanco and Anthony Fonseca (who also produced the track), the trio crafts a dynamic soundscape that fuses '00s dancefloor nostalgia with avant-garde edge. This single also marks the beginning of a fresh creative chapter for Kfir. After years of honing his identity through dance, theater, and music, BATHWATER is a bold, liberating declaration. It strips away any artifice and leaves us with the raw, electrified version of an artist reborn. The new era is unfiltered, collaborative, and emotionally fierce. Despite its polished production and glittery hooks, BATHWATER pulses with real, lived-in truth. That tension between light and dark, polished and primal, is what makes Kfir’s work so magnetic. He’s not here to play it safe—he’s here to seduce, provoke, and move you—on every level. So turn it up. Sweat it out. Obsess a little. Because when it comes to Kfir’s world, the dancefloor is sacred, and everyone is invited. BATHWATER is such a bold and cinematic single. How did you translate the chaos and emotional complexity of obsession into sound? There are so many incredible musical elements woven into this track. The opening has this haunting, classical choir vibe that immediately reminds me of the soundtrack from White Lotus — it's eerie and atmospheric. Then, the layers of vocal choirs that open the track create this chilling mood, setting the stage for a descent into the underworld, almost like entering Dante's Inferno. This song was heavily influenced visually by William Bouguereau 18th-century painting of Dante et Virgile 1850, and if there were a soundtrack to that artwork, Bathwater would be it. We really wanted to capture that dark, dramatic essence in the music. Vocoder effects play a huge role in my vocals, especially during the line that names the title of the track. It adds this low, dark tone that pulls you deeper into the atmosphere. The cool thing about it is the dance club elements that are popping everywhere and pulling the listener into the shiny disco ball and dark dance floor. When I walked into the studio, I had a clear vision of what this song was about, and Anthony (the producer) And Heaven, my co-writer and singer, had already mapped out most of the  track. As soon as I heard that choir intro, I knew this was the sound I was searching for. What’s really exciting about this release is that we’ve also created a vlog series that will be shared across all social media platforms. The episodes will take fans behind the scenes, showing the meetings, the recording process, and all the work that went into creating this epic piece of artwork EP project. In the first episode, we dive into the creation of Bathwater and share exactly how it came to life. I can’t wait for you all to see the process and hear the story behind every track! Was there a specific moment in the studio where it all “clicked”?You’ve mentioned the influence of Saltburn , American Psycho , and Dante and Virgil —each dealing with obsession and intensity in their own way. I actually find this very easy to do. Since childhood, I’ve been living in an imaginary world that I loved creating. My relationship with classical music, through my dancing, helped me build more tension and emotion, allowing me to walk hand in hand with my fantasies. I’ve spent my life at the Metropolitan Opera House in NYC, on Broadway, and on stages all over the world, bringing flair and theatricality to everything I do. So, when it comes to bridging my sound and visuals, I let my imagination run wild. Money doesn’t matter—imagination is free. A big part of my relationship with music and my ambition comes from obsession. My stubbornness, like my earth sign (a bull), makes me see the red circle and run straight for it, aiming to succeed. I can’t tell you how many people, even the closest to me, have told me to pivot, to let go of what they call a "failed dream." But I don’t hear them. I can’t hear them. I don’t know anything else but this. I have no Plan B, and I’d rather die than let go. It’s an obsession, and yes, it’s an intense lifestyle full of low moments. But when I see and hear my concepts and ideas finally come to life—that’s when I know I’ve built a bridge between my imagination and reality. It’s where my classical background as a performer meets current pop, and I marry them together. It’s me, my style, and the emotions I go through, all coming together in one sound and visual. How do you see your music bridging the gap between pop culture and fine art? There’s a raw vulnerability beneath the sexiness of BATHWATER . Was it difficult to expose that side of yourself so publicly, especially as you step into this new era? From the very beginning of this new era, I made a decision: this project will be the whole of me, not just pieces. In the past, I never truly exposed all of who I am. Sure, I shared parts of myself through my music, but I always held back, and I knew deep down that it created a disconnect with my listeners. I wasn’t being fully real, not because I didn’t want to, but because I hadn’t figured out how to make that true connection. For this project, though, I’m doing it differently. I’m doing it all by myself. After being burnt and taken advantage of so many times, I realized I had to stop relying on others to do the work I should be doing. I want a real connection with my listeners—no matter how many people, even if it's just one person who truly sees me for who I am. I spent over a year reflecting on myself and asking, what am I doing wrong? And I feel like I’ve finally cracked it. Growing up as a ballet dancer and performer, my whole world was built around perfection—the flawless, ethereal, grand image. But I’ve come to realize no one really cares about that. My obsession with presenting an idealized version of myself was only holding me back. I never allowed people to see the real me—the one who’s insecure, sad, or unsettled. I’m never fully satisfied with anything I do, I don’t know how to relax, and that’s okay. It’s part of who I am. I’m funny, I’m loving, I’m forgiving, and yes, I’m gay. These are the parts of me I want to share without filters. Being bullied as a kid created many blocks in my life, and for so long, everything I did was filtered through the lens of fear and insecurity. But now, with this project, I’ve made a vow to be me-unfiltered, imperfect, just a human being like everyone else. No more walls. This is the real me, and I’m finally ready to show it. As someone who’s classically trained in ballet and has performed on major stages, how does movement influence your music-making process? Do you feel a song in your body first? For me, music has to move me—if a beat doesn’t make me want to move, then the sound, the lyrics, or the story behind the song has to pull me in emotionally, like a river that flows deep inside. When I dance, I don’t count the steps. I let the music guide me, singing with my body, letting every movement come from within. It’s the same when I create music. I approach it the same way, letting the feeling of the song flow through me. I also see music as a show. Just like any great performance, it has its highs and lows, moments of tension and release. When I make music, I’m thinking about how to build an arc in the sound that will take people on a journey. And when I step on stage to perform it, I want it to feel like a cathartic experience—a journey that unfolds in real time, connecting the audience to the emotions behind the music. What does success look like for this new chapter in your career, not just in terms of numbers, but on a soul level? What would make this release feel truly complete to you? To be honest, I don’t really focus on numbers, and I haven’t even seen any yet! Success for me isn’t measured by charts or stats. What truly matters is if, through this journey, I can create a small community of people who connect with me—and with each other—through the sound, the emotions, and the stories we share. If my music becomes a soundtrack for their own lives, helping them through whatever they’re going through and providing a sense of support and connection, then I’ll consider this release a success. That’s when I’ll know this new chapter has given something meaningful for others to hold onto and cherish. It’s not about what I will get out of this; it’s about how I can give, and this is one of the ways I know how to give back.

In an industry often obsessed with spectacle, New York filmmaker Vidhu Kota is carving out a different path—one defined by honesty, texture, and emotional resonance. His work doesn’t just accompany music; it deepens it. With each project, Vidhu is helping redefine what hip-hop visuals can be: not just performance-driven clips, but living, breathing portraits of culture, memory, and identity. Since 2023, Vidhu has emerged as a quiet force behind a growing catalog of strikingly cinematic music videos. His aesthetic is raw yet composed—full of grainy textures, careful compositions, and emotionally grounded storytelling. Whether it’s the street-level reality of the Bronx or the inner landscape of an artist shedding an old identity, Vidhu brings an intimacy to the screen that feels as personal as it is powerful. Take the video for “Ryer Ave” —a gritty homage to the Bronx and the memories embedded in its bricks. Shot entirely on location, the video steers away from glamorization, choosing instead to capture the unfiltered energy of the borough that birthed hip-hop. “I wanted to make something that felt real—not romanticized, not over-produced,” Vidhu explains. “Just truth. Just memory.” You feel that in every frame. There are familiar stoops, old neighbors, the kind of architectural shadows that have watched generations come and go. It’s not just about documenting place—it’s about archiving emotion. Then there’s “R.I.P MJangles” —a more introspective and emotionally layered piece that explores the idea of self-evolution. The visuals interweave recreated childhood scenes with present-day moments of reflection. “We weren’t chasing a glow-up,” says Vidhu. “We were honoring the past. Showing that growth means facing your history, not just outrunning it.” What makes Vidhu’s work resonate so deeply is his commitment to nuance. As a child of immigrants and someone who navigates layered cultural identities, his visuals pulse with quiet strength and layered symbolism. He brings a filmmaker’s discipline to a space that often rewards flash, and in doing so, invites audiences to sit with complexity instead of scrolling past it. Vidhu isn’t just making videos—he’s helping build a new language for hip-hop visuals. One where authenticity matters more than algorithms. Where cinematography can hold as much meaning as the beat. Where storytelling isn’t an accessory to the music, but a parallel art form that expands its impact. And with more collaborations and film-forward projects on the horizon, one thing is clear: Vidhu Kota is just getting started —and he’s setting a new standard for what visual storytelling in music can be. Your directing style feels very cinematic, even when working on short-form projects like music videos. How do you maintain that level of narrative depth in such a condensed format? My directing style aims for a cinematic feel even in short-form projects by focusing on core narrative elements. Even in a condensed format like a music video, there's often a central emotion, idea, or micro-story to tell. I prioritize strong visual storytelling through deliberate shot composition, evocative lighting, and purposeful editing. Every frame should contribute to the overall feeling or message. I also think about rhythm and pacing in a way that builds and releases tension, similar to a narrative film. It's about identifying the essence of the story and amplifying it visually within the time constraints. You’ve mentioned how your Indian heritage and life in the U.S. influence your work. In what ways does that cultural duality show up in the way you tell stories visually? I think my Indian heritage and life in the U.S. creates a unique lens through which I see and tell stories. This cultural duality often manifests in a few ways visually. For example, I'm drawn to vibrant colors and rich textures, which are influenced by the visual landscape of India. However, my time in the U.S. has also exposed me to a more diverse palette and a different approach to minimalism, allowing me to blend these sensibilities. Also, I grew up on Bollywood films. Traditional Indian storytelling often has a different rhythm and emphasis than Western narratives. If you aren't aware, most Bollywood films are musicals. With huge, extravagant musical segments that carry the story of the overall film through. I think this has allowed me to think of music videos in a truly different way, perhaps through a more cyclical structure or a focus on emotional resonance over strict plot progression. Navigating two cultures inherently brings up themes of identity, displacement, and belonging. These often subtly weave their way into my narratives, even if they aren't the central focus. You might see characters grappling with their place in the world or exploring the nuances of cultural identity. Certain symbols and imagery can carry different connotations across cultures. My background allows me to play with these nuances and layers of meaning in my visual language. Working with Mike Osei, it’s clear there’s a strong trust between artist and director. How do you approach building that kind of creative relationship, and how does it impact the final product? Building trust with an artist like Mike is paramount to a successful creative collaboration. I spend a significant amount of time truly listening to the artist's vision, reading the lyrics, and try to understand their intentions behind the music, and their personal story. Understanding their perspective is the foundation. I believe in creating a safe space for open dialogue where both the artist and I can share ideas, concerns, and feedback without hesitation. We work together to define a clear vision for the project. It's a collaborative process where ideas are built upon together. I value Mike's input and see him as an integral part of the creative team. This strong trust directly impacts the final product by fostering a sense of freedom and experimentation. When there's mutual respect and understanding, the artist feels more comfortable taking risks and exploring deeper emotional territories, which ultimately leads to a more authentic and impactful piece of work. From “Ryer Ave” to “R.I.P MJangles,” you’ve tackled both gritty realism and reflective nostalgia. How do you choose the visual language for each project, and what are you drawing inspiration from? "Ryer Ave" demanded a gritty realism because the narrative itself was rooted in the raw experiences of its characters and the environment they inhabit. The visual language needed to feel authentic and unpolished, reflecting the harsh realities of the story. Inspiration came from classic documentary filmmaking, street photography, and films that capture urban life with unflinching honesty. "R.I.P MJangles," on the other hand, had a more reflective and nostalgic tone. The visual language here leaned towards softer lighting, more intimate framing, and a slightly melancholic aesthetic. Inspiration came from old photographs, memories, and films that explore themes of loss and remembrance with a sense of tenderness. Generally, my inspiration comes from a wide range of sources: cinema (both classic and contemporary, independent and mainstream), photography, painting, music, literature, and even personal experiences and observations of the world around me. The key is to find the visual elements that best serve the emotional core and narrative intent of each specific project. While working with major platforms like Netflix and PBS offers incredible opportunities for scale and reach, projects like music videos provide a different kind of creative fulfillment. What draws me to these more intimate, independent projects is the room to take risks and explore unconventional ideas when working on independent projects. The constraints can be fewer, allowing for a more personal and experimental approach to storytelling. These projects often feel more personal and driven by passion so I guess there's a greater sense of ownership and a more direct connection to the message being conveyed. Independent projects can often capture a rawness and authenticity that might be harder to achieve in a larger, more commercially driven environment. There's a focus on the core artistic expression without the pressures of broader marketability. The collaborative process on these projects often leads to deeper and more meaningful work. It's a more intimate and personal journey. It allows me to connect with the art on a fundamental level and contribute to something that feels truly authentic.

For Terra Ranae, music isn’t just a passion—it’s a calling she spent years pushing aside, only to find it waiting patiently for her return. Now, with a bold new album on the horizon and her biggest tour to date just weeks away, the rising pop artist is finally claiming the spotlight that’s been hers all along. Born and raised in Louisville, Kentucky, Terra’s upbringing was rich with cultural influence and spiritual foundation. Her Filipino mother’s love for music and community encouraged Terra’s early interest in performance—first in church choirs, then in school plays. But life took her on a winding path: from modeling to academia, culminating in a doctoral degree. And while success followed her in every direction, the stage always called her back. It wasn’t until the world paused during the pandemic that Terra listened to that voice inside—loud and clear. Music wasn’t a side dream anymore—it was the dream. That shift led to a life-changing encounter with Macy Gray in 2022. The connection was instant. Not only did Macy take Terra under her wing as a mentor, she also stepped in as executive producer for Terra’s debut album All I Have —a stunning introduction to her rich vocal presence and unshakeable message of empowerment. The album quietly caught fire, earning over 300,000 streams and setting the foundation for something much bigger. Now, Terra Ranae is entering her next chapter—and this time, it’s on her terms. Unveiling “Manifest It,” the lead single from her forthcoming album, the track marks a sonic and spiritual evolution: shimmering pop production meets deeply personal lyrics that reflect Terra’s journey of reclaiming her voice and owning her power. Produced by a powerhouse team with credits alongside Colbie Caillat, Avril Lavigne, and Dua Lipa, the track is as polished as it is raw—an anthem of self-belief that’s both intimate and universal. But this isn’t just a one-off. Terra’s new full-length album, set to drop later this year, is a full-body expression of survival, reinvention, and feminine strength. “It’s about learning to listen to myself again,” she says. “To not shrink. To take up space and be proud of the woman I’ve become.” This new era will hit the stage in a major way as Terra joins Macy Gray on a 15-city European tour from May 20 to June 8, with stops in Paris, Berlin, Stockholm, Prague, and more. For an artist who once questioned if there’d ever be room for her in this industry, Terra’s story is now proof that sometimes the right time is your time. You’ve lived so many lives—model, scholar, now rising pop artist. How does your past inform the stories you’re telling in this new album? For a long time, I felt like I was hiding behind my education, almost using it as a safe space. But with this second album, I’ve let go of those shields and allowed myself to truly embrace the artist I am. Academia definitely played a role in shaping my songwriting. The wide range of writing I had to do in my studies helped me develop a keen sense for both structure and creativity. Whether it was the precision needed in research papers or the freedom to be more expressive in opinion essays, I love bringing that balance of clarity and nuance into my lyrics. Modeling has also shaped how I approach my artistry, particularly in the ability to step into different characters. Just like how I’d embody a specific persona on a shoot, I’ve learned how important it is to connect with the version of myself that’s telling the story in each song. Now, I draw from all of those experiences and use them in a more vulnerable, authentic way. I’m no longer hiding behind anything; I’m fully embracing every part of myself. “Manifest It” feels like more than a title—it’s a mindset. How does this song represent the theme of your upcoming album? "Manifest It” truly embodies the mindset that has guided me throughout this journey. It was inspired by my belief in manifestation, the idea that the best version of yourself is always within reach, waiting for you to step into it. For me, making the leap from a secure, established career in medicine to pursuing music required a lot of inner work. I had to remind myself constantly, “I can do this,” pushing through the fear and doubt that tried to hold me back. As you listen to this upcoming album, you’ll hear a clear shift in my confidence. Keep in mind, the work on my debut album started over two years ago, so by the time I began working on Album 2, I had fully embraced the identity of Terra Renae the artist. Over time, I’ve grown not only as a musician but also in my mindset. I’ve learned to trust myself and quiet the intrusive thoughts that once held me back. Album 2 is a reflection of that growth, my journey toward self-acceptance and the confidence that comes from stepping fully into who I am, free from fear of judgment or failure. Your debut album, All I Have, was executive produced by Macy Gray. How did that collaboration shape your approach to this next body of work? Macy has always encouraged me to stay authentic and true to myself, whether it was in the way I sang, the lyrics I chose, or how I presented myself. She’s been a huge advocate for me embracing who I am as an artist. Everything I wrote on All I Have was based on personal experiences, and Macy helped me stay grounded in that authenticity. As I worked on this next body of work, I felt a natural evolution in my artistry. It’s a reflection of the growth and maturation I’ve gone through, letting go of any lingering doubt or fear, and embracing the unknown with confidence. This new album marks a deeper level of self-expression, showing how I’ve expanded as an artist while still staying true to my roots. You’ve described this new album as an act of reclaiming your voice. What were some of the biggest internal battles you had to overcome to get here? One of the biggest internal battles I had to overcome was accepting and embracing that I am not just “Dr. Terra,” but I am also an artist. We, as humans, are multifaceted and not defined by just one label. It took me a while to fully believe in myself and my artistry enough to share it with the world. I knew my story wasn’t the typical one, and I had to move past the fear of being judged for fully committing to my art later in life, after completing my education. A lot of self-work was needed to push through those doubts and convince myself that I truly belonged in this space. What does success look like to you now—not just in streams or shows, but as a woman, a creator, and someone finally stepping into her power? To me, success is about being authentic in my music and, more importantly, being an inspiration to others. I want people to hear my story and realize that they can always hit the reset button and change their path. We’re all on different journeys, and there’s no single timeline we have to follow. I hope my journey shows others that despite the adversity I’ve faced, they can break free from doubt, step into the unknown, and fully embrace who they are and who they want to become.

Australian R&B/Soul artist EMEREE is entering a powerful new era with the release of her bold and cathartic new single, “ Spring Cleaning .” Following the critical acclaim of her debut EP Gold and amassing over 50 million streams as a producer, EMEREE now delivers her most personal work to date—an emotional, groove-heavy track that speaks to healing, survival, and self-renewal. Written during the Women in Music Production songwriting camp in Perth, Spring Cleaning is the sonic result of sisterhood and strength. Collaborating with Drea, Bri Clark, and Georga Raath, EMEREE channeled her lived experience—specifically her recovery after surviving domestic violence—into a song that’s both intimate and universally empowering. “ After such a difficult year, I needed to make space for myself again ,” EMEREE shares. “ The idea of emotionally and mentally spring cleaning felt exactly like what I needed .” The result is a soulful, R&B-driven anthem that blends rich '90s textures with EMEREE’s four-octave vocal range, including her stunning whistle notes. Think Cleo Sol meets Amy Winehouse, but with the refreshing vulnerability and production polish that EMEREE has become known for. With lyrics that invite listeners to let go of what no longer serves them , Spring Cleaning is more than just a song—it’s a declaration. "It’s such a powerful song to me," she adds. "Even though it comes from a dark place, it’s about me—and me alone. It’s about reclaiming my space and taking accountability for my healing journey." The release comes on the heels of her recent signing with CAA UK/Europe, with upcoming live performances in London further cementing her international rise. As both a producer and vocalist, EMEREE continues to prove she’s not just making music—she’s making statements. With Spring Cleaning , EMEREE offers a blueprint for survival wrapped in lush harmonies, deep soul, and emotional grit. It’s a track that doesn’t just stick—it stays.