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In a world where the algorithm is king and attention spans are shorter than a TikTok soundbite, musicians have to be extra savvy to get noticed. Whether you’re an indie artist grinding away or a seasoned pro looking to revamp your strategy, social media is your stage. But if you’re still just posting your single cover with a “link in bio” caption, it’s time for a remix. Here are 10 quirky social media tricks every musician should try to turn lurkers into superfans. 1. Tease Your Music Instead of just announcing a release, create suspense. Post cryptic messages, blurred-out artwork, or short snippets of a song with a caption like, “I shouldn’t  be showing you this... but here’s a 3-second leak of my next song.” The internet loves feeling like it’s in on a secret. 2. Turn One Song into 10 Pieces of Content One single can spawn behind-the-scenes clips, live acoustic versions, a “making of” vlog, reaction videos, lyric breakdowns, and even a challenge for fans. Repurpose like a content genius so your song lives longer than a viral meme. 3. Use TikTok Duets to Your Advantage Got a fire verse or an instrumental hook? Invite people to duet with you on TikTok. Challenge your followers to add harmonies, dance, or rap a verse. The more interactive your content, the better it travels through the algorithm. 4. Talk to Your Fans Like You’re Besties Drop the PR voice and get real. Tell weird stories, share unfiltered thoughts, and ask your followers random questions (e.g., "If my song was a drink, what would it be?"). People connect with personality, not just music. 5. Host a Fake Press Conference Have you ever seen those artist promo clips where they pretend to be interviewed about their album? Do your own hilarious version. “Reporter” you can ask artist awkward or exaggerated questions about your music (“What inspired you to write a breakup song even though you’ve never dated anyone?”). Bonus points if you wear a suit. 6. Memes Are Your Best Friends If a trending meme fits your brand, jump on it. Meme, your own lyrics, turn music struggles into relatable posts or create GIFs from your music video. The internet thrives on humor—ride that wave! 7. Go Live and Do the Unexpected Yes, live-streaming is great for playing music, but switch it up. Cook a meal while answering fan questions, attempt ridiculous vocal warm-ups, or take requests for the worst song ideas and try to make them sound good. Keep it fun and unpredictable. 8. Feature Your Fans in Your Content Repost fan covers, duets, dance challenges, and artwork inspired by your music. Shouting out your fans makes them feel seen and encourages more people to engage with your work. 9. Drop an “Unreleased Song” But With a Catch Post a raw, unfinished track snippet and tell fans they have to guess the title. Or let them vote on which song you should finish and release first. This builds hype while making them feel like part of the process. 10. Disrupt the Scroll with Unexpected Content Do something wild, weird, or completely off-brand (but still true to you). If you always post music clips, suddenly drop a vlog of your most embarrassing moment. If you’re usually serious, post something chaotic. The element of surprise keeps people engaged. Algorithms change, trends come and go, but authenticity is always in style. Social media isn’t just a marketing tool—it’s an extension of your artistry.

In today's dynamic music industry, new trends are emerging - indie artists are reshaping the concept and essence of music videos. These visual creations, once considered mere promotional tools, have assumed a profound significance in today's musical landscape. Music videos are no longer confined to glossy productions by major record labels; instead, they have become a canvas for artistic expression, a means for independent musicians to captivate audiences, and a testament to the evolving nature of music itself. In this article, we will delve into the transformative journey of indie artists who are redefining music videos and reshaping the music industry's very soul. The Changing Landscape Of Music Videos Initially conceived as visual accompaniments to songs, music videos began as rudimentary recordings of live performances. However, with the rise of MTV in the 1980s, they evolved into meticulously crafted narratives and visual spectacles. Iconic videos like Michael Jackson's "Thriller" demonstrated the potential of this medium to become an art form in its own right. Over the decades, music videos have undergone a notable shift, transitioning from simple promotional tools to influential art forms that mirror the ever-evolving music industry. This evolution has been greatly influenced by the advancement of technology and the proliferation of digital platforms. Impact Of Technology The digital revolution has been a game-changer for music videos. High-definition cameras, sophisticated editing software, and CGI (Computer-Generated Imagery) have empowered artists and directors to bring their wildest creative visions to life. This technological progress has democratized video production, allowing indie artists to compete on a level playing field with major labels. Digital Platforms And Accessibility The rise of digital platforms, particularly YouTube and social media, has democratized the distribution of music videos. Artists no longer rely solely on television networks to reach their audience. They can upload their videos online, gaining global visibility and an opportunity to connect directly with fans. Known for their resourcefulness and creativity, indie artists have been at the forefront of the DIY (Do It Yourself) trend in music video production. Instead of hiring massive camera crews, tech-savvy musicians are turning to quick internet software like Magic Hour AI and using features like AI face swap and video generator to easily craft eye-catching visual effects straight from their computers. Creative Independence Indie artists embrace the DIY ethos, seeking creative independence in every aspect of their careers, including music videos. They view music videos as an extension of their artistic expression and often take an active role in shaping their visual narratives. Tools And Strategies Affordable Equipment: Many indie artists start with accessible equipment, such as DSLR cameras, drones, smartphones, and other compact devices that can produce high-quality footage without breaking the bank. Editing Software: Many easy-to-use video editors are available online that allow users to edit and manipulate footage to match their creative vision without professional editing skills and using a video compressor before uploading to online platforms without sacrificing quality. AI video generators also simplify the process by creating high-quality videos from text prompts, templates, or pre-existing clips, saving time and effort. Collaboration: While some indie artists handle all aspects themselves, others collaborate with fellow creatives. They may engage friends, film students, or local videographers to assist with filming and editing. Lyrics: Many indie artists publish their songs along with creative lyric videos. An online lyric video maker allows them to do this without having any graphic or editing skills. The videos can be used to promote their crafts and make karaoke videos that are trendy and fun. DIY Props and Sets: Creativity knows no bounds for indie artists. They often craft DIY props, sets, and costumes to bring their unique concepts to life on a tight budget. Benefits Of The D-I-Y Approach Creative Control: Indie artists retain their full creative control, ensuring their vision is not compromised. Cost-Efficiency: DIY production often comes at a fraction of the cost of high-end productions. Authenticity: Audiences often appreciate the authenticity and relatability of a DIY music video as they connect more intimately with the artist's journey. Indie Music Videos With DIY Approach Tash Sultana - "Jungle" Tash Sultana, a multi-instrumentalist from Australia, gained fame through their DIY approach to music. The music video for "Jungle" is a prime example of their creative independence. Shot with a handheld camera, it features Sultana playing multiple instruments in a bedroom studio setup, creating an intimate and raw visual experience. Mitski - "Your Best American Girl" Mitski, known for her emotive and introspective music, produced the music video for "Your Best American Girl" with a DIY aesthetic. The video features simple yet evocative scenes of Mitski in various settings, emphasizing the emotional depth of the song. Courtney Barnett - "Elevator Operator" Australian indie rock artist Courtney Barnett often embraces a lo-fi DIY style. The music video for "Elevator Operator" is a quirky and playful creation, featuring her unique storytelling style through a mix of animation and live-action shots. Conclusion Music videos are being reshaped by independent artists through a DIY approach that prioritizes creativity and authenticity. They have revolutionized the music video landscape with their resourcefulness, affordable tools, and storytelling abilities. While challenges exist, the benefits of creative independence and connection with audiences make the DIY approach a powerful force in visual storytelling within the music industry.

Drumming is not just a skill; it's an art form that requires the right tools to express creativity and passion. Choosing the perfect drumsticks can elevate your playing experience, whether you’re a seasoned pro or just starting out. Here’s our roundup of the best drumsticks of 2025, featuring a variety of brands and styles to suit every drummer’s needs. 1. Vic Firth VFSRH2 Corpsmaster® Signature — Ralph Hardimon Hammer The Ralph Hardimon Hammer is a top choice if you’re looking for power and precision. These sticks are designed for marching percussion and provide incredible balance and feel, making them perfect for indoor and outdoor performances. The sturdy build ensures durability, while the unique design offers excellent articulation. 2. Zildjian Travis Barker Artist Series Mallet Sticks For those who love rock, the Travis Barker Mallet Sticks are a must-try. Crafted for versatility, these mallets are great for both drum and cymbal playing. The comfortable grip and robust design make them ideal for heavy hitters who want to explore new sounds without sacrificing quality. 3. Zildjian Z5ACP Drumstick 5A Wood Chroma Pink Metallic Add some flair to your drumming with Zildjian's Chroma Pink Metallic sticks. Not only do they look stunning, but they also perform excellently. The 5A size is a favorite among many drummers for its balance and responsiveness, making these sticks a fun yet functional choice. 4. WOGOD 5A WOGOD sticks have gained popularity for their affordability and quality. The 5A model offers a great balance between weight and durability, making them a solid choice for both practice and live performances. Plus, their comfortable grip ensures you can play for hours without fatigue. 5. Vic Firth American Classic Drumsticks – Extreme 5B – Wood Tip The Vic Firth Extreme 5B sticks deliver a little extra weight for those who need it. With a thicker shaft and wood tip, these sticks provide powerful sound and response, ideal for rock and heavy genres. The classic design ensures that you won’t lose grip during intense sessions. 6. Promark 5A Wood Tip Promark is synonymous with quality, and their 5A Wood Tip sticks are no exception. With a well-balanced feel and durable construction, these sticks are versatile enough for any genre. The hickory wood offers excellent shock absorption, making it perfect for long playing sessions. 7. Vater Chad Smith 30TH Anniversary Signature Celebrate drumming greatness with the Chad Smith Signature sticks. Designed for versatility, these sticks feature a unique design that caters to both finesse and power. Their perfect weight and length make them a favorite among fans of the Red Hot Chili Peppers and beyond. 8. Ahead Classic Drumsticks – 7A Ahead’s Classic 7A sticks are great for drummers who prefer a lighter touch. Made with a unique aluminum core and replaceable plastic tips, they provide a great feel while being extremely durable. These sticks are perfect for jazz, softer rock, or any genre requiring subtlety. 9. Donner 5A Donner’s 5A sticks are excellent for beginners and seasoned players alike. They offer a lightweight feel while maintaining durability and responsiveness. Their affordable price makes them a great option for anyone looking to stock up on quality drumsticks without breaking the bank. 10. Vater Fusion Wood Tip Last but certainly not least, the Vater Fusion Wood Tip sticks combine the best of both worlds. With a comfortable grip and perfect balance, these sticks are versatile enough for various styles, from rock to jazz. Their quality construction ensures they’ll withstand the rigors of practice and performance. Final Thoughts When it comes to choosing the best drumsticks in 2025, there’s a perfect option for everyone. Whether you prioritize durability, style, or sound, the sticks on this list offer incredible performance and value. So grab a pair and let your drumming journey begin.

They say everything’s bigger in Texas, but Jeremy Gravely isn’t here to put on airs. With his latest release, “ Where I Got My Fire ,” the Lone Star State native takes a quiet, unflinching dive into the heart of his roots—and damn, does it hit hard. This track isn’t here to flex or preen; it’s an ode to something raw, real, and unshakably human. Gravely’s stripped-down arrangement, led by acoustic guitar and his gravelly (pun intended) vocals, invites you to sit down, shut up, and listen. The song’s strength lies in its simplicity—no fancy tricks, no overproduction, just a man, his memories, and a story that’ll twist your gut in the best way. From the first chord, there’s a heaviness that settles in, but not in a way that’s suffocating. It’s the kind of weight that makes you lean in closer. Gravely’s voice, weathered and soulful, carries the track like a dust-covered diary cracked open to the most important chapter. You can almost see him there, sitting on a wooden porch with his guitar, eyes closed, channeling the spirit of his grandfather—the man who gave him his first six-string and taught him what it means to be a “good man.” Lyrically, “Where I Got My Fire” digs deep. It’s a tribute to the kind of bond that goes beyond words, and Gravely paints his gratitude in broad, honest strokes. Lines about life lessons learned and the fire passed down don’t feel like clichés; they feel earned. There’s a rawness here that’s impossible to fake, and Gravely knows better than to even try. Then there’s the music video, directed by Adam Paul Stone. If the song alone doesn’t knock you flat, this visual companion will. Filmed like a grainy memory, it’s a snapshot of small-town life and the tender moments that define it. Watching Jeremy’s older self pack away his grandfather’s belongings, the flashbacks take you straight into his world—a world where love is simple, genuine, and everlasting. It’s not flashy, but it doesn’t need to be. It’s a gut punch in the quietest way possible. This is music for people who value storytelling over spectacle, heart over hype. Gravely doesn’t just sing; he lays himself bare. And that’s the magic. Sure, he’s working within the singer-songwriter and country mold, but there’s something unclassifiable about the way he does it. It’s less about fitting in and more about pouring out. “Where I Got My Fire” isn’t just a song; it’s an invitation. Gravely wants you to take a moment, remember the people who shaped you, and maybe shed a tear or two while you’re at it. And if you’re not crying by the end? Check your pulse. Your latest song, "Where I Got My Fire," is incredibly personal. What was the process like turning such a meaningful story into music? “Where I Got My Fire” was an easy song to write for me. The great memories with my grandfather left me with some vivid emotions. Every word hits me on a deep level. The writing process was fulfilling for me. The music video adds another layer of storytelling to the song. How did you and Adam Paul Stone collaborate to bring your vision to life? Adam has an amazing talent for bringing stories to life through video. When I shared the song with him for the first time, he told me he instantly related to the lyrics. We spoke about my grandfather and some of the memories I had and he wrote the entire script for the music video. Shooting was one of the best experiences of my life. Your sound blends contemporary and classic influences seamlessly. How do you strike that balance in your songwriting? My songwriting reflects my influences. I have always loved classic country, but I also have a love for contemporary sounds. For me, when I have an idea for a song, in my mind, the song is almost its own thing, and I’m just trying to get it out naturally. I think my broad taste in music is what brings together a classic but contemporary sound. Growing up in Texas, how did the local music culture shape you as an artist? Are there any specific moments or memories that stand out? The Texas Music Scene is something dear to me. The music scene here is its own unique thing. Down here, you’ll hear the term “Texas country” a lot. And everyone always asks what’s the difference? Well, to us, it’s a cultural thing. And we’re proud of it. I’ve grown up watching the Texas Country guys like Pat Green, Josh Abbott, and many others. Those are the ones in my early days that stand out the most. With "Where I Got My Fire" and your EP American Dreams & Lies gaining attention, what's next for you? Any plans for more releases, collaborations, or tours in the near future? A lot of big plans for 2025, for sure. I plan on keeping my head down and working hard. Writing, recording, and playing shows. I have plans to tour this year and release music consistently all year.

Shawn Cook 's latest release, " That's Right ," is a thought-provoking blend of pop, rap, and hip-hop that speaks to the exhaustion of living in a world that never seems to rest. Produced by Grammy-nominated producer Press Playy—now signed to Akon's Konvict Muzik —the track is both an introspective anthem and a sonic journey through self-discovery. The song chronicles a pivotal night in Cook's life. Caught in an endless cycle of parties and superficial encounters, he reaches a breaking point, yearning for something deeper and more meaningful. The catchy chorus, "I just need one before I turn off the lights, that's right," embodies his longing for an authentic connection before stepping away from the noise. Musically, "That's Right" fuses smooth melodies with a driving rhythm, creating a dynamic atmosphere that mirrors the internal conflict Cook narrates. The track's production balances vibrant, danceable beats with contemplative undertones, capturing the push and pull between the allure of the spotlight and the need for genuine peace. Given his rich musical journey, Shawn Cook's lyrical depth is no surprise. From his early days in Vallejo, California, to collaborations with hip-hop legends like Snoop Dogg and B-Real, Cook has always been a storyteller with a message. With "That's Right," he invites listeners to reflect on their lives, urging them to recognize when it's time to leave the endless party behind. This song powerfully reminds us that sometimes, knowing when to step away is the ultimate act of growth. "That's Right" explores the theme of breaking free from repetitive party scenes. What personal experiences or moments inspired you to write this song? So, while on tour, the next stop was in a city in Florida, where we performed at a local bar and had a successful show performance. Not wanting the party to end, we continued the gathering at a friend’s house. Being the introvert I am, while the after-party was still going on, I was sitting alone, focused on one person the whole night. I spoke, she answered; we separated ourselves from the crowd and talked until the sun arose, and the rest was history. I’m not excited by material things or anything temporary. Building a connection with someone beautiful means more to me than just fun for now. At some point, the party must end. Grammy-nominated producer Press Playy produced the track. How did his collaboration shape the final sound of "That's Right," and what was it like working with someone from Akon's Konvict Muzik? I’ve been working with Press Playy for numerous years now, and when working with producers, I like to build a relationship with them so we understand each other, and that’s exactly what happened in this situation. So when writing the song “That’s Right,” after hearing it for the first time, I knew where Playy wanted to take it, so that’s where the magic began. You mention that the song reflects the desire for a more authentic connection. How does this theme tie into your journey as an artist and your growth over the years? I’ve been performing since I was a kid. My career started early in life, so the party was always there. I’ve matured tremendously in life and in my career as the years passed. I know what’s important now and what failure/success looks like. For me personally, partying, in some ways, stifled my career being young and participating in “grown-up” activities. I wouldn’t change any of it looking back, and this song is my maturity and how I approach things now. Your music blends elements of pop, rap, and hip-hop. How do you approach genre fusion in your music, and how does "That's Right" showcase this versatility? It’s funny you say “Fusion”… I wrote hooks for rappers with millions of streams, I wrote a pop song that went gold, and my Grammy nomination came from reggae music. I feel this experience gives me fusing abilities/talents. Writing is my gift of expression. So this free spirit allows me to sing/recite from the heart, and however the music makes me feel, the fusion begins there. “That's Right” has me reciting my truth, singing/harmonizing inside grooves, and also rapping inside a pocket behind Press Playy melodies/chords. With your upcoming EP and other singles generating buzz, what message do you want listeners to take away from 'That's Right' and your new project? My core fan base knows that I’m a “hopeless romantic.” “That’s Right” is me basically saying I’d rather make a connection with a beautiful female and disappear rather than be at this party all night. My upcoming EP, Concrete Rose, is an alternative project about my personal experience with love and heartbreak. It features live instrumentation and was entirely produced by an excellent musician named James Clark.

Grab your cowboy hat and a box of tissues because Canadian country sensation Mitch Zorn is about to hit you right in the feels with his new single, “Back To You.” This isn’t just another heartbreak tune—it’s a cinematic journey through late-night longing and those impossible-to-resist romantic disasters we all know too well. Think of it as a soundtrack to your next midnight drive, where memories of that person creep up on you like a haunting ghost in cowboy boots. The track opens with a delicate piano line that feels like the calm before an emotional storm. But before you can get too comfortable, in swoops a smoldering steel guitar, giving the song that warm, bittersweet ache country fans live for. As Mitch’s voice glides over the instrumentals, you’re transported to a world of reckless desire and nostalgia—you know, the kind of love that’s no good for you but keeps pulling you back in any way. It’s dangerously relatable. “Back To You” is more than just a catchy tune; it’s also the title track for Mitch’s upcoming debut album, and if this song is any indicator, we’re in for a rollercoaster of emotions and toe-tapping hooks. Zorn’s knack for storytelling shines as he paints vivid scenes of heartbreak and hope. Honestly, if your heart’s been through the wringer recently, you’re going to feel seen. This rising star from Nakusp, BC, is no stranger to turning heads. He burst onto the scene last year with his breakout single “Home,” a track that climbed to #38 on Canadian Country radio and was the #1 Most-Added across all radio formats in its first week. We’re talking major accolades here: Rogers One to Watch, iHeart Radio’s Future Star, New Country’s Trending Track, and Acadia’s Breakout Artist. Not to mention over a million streams to date! Clearly, Mitch Zorn isn’t just knocking on country music’s door—he’s kicked it wide open. With “Back To You,” he’s proving once again that he’s a force to be reckoned with in the Canadian country music scene. Whether you’re nursing a broken heart or just vibing to the beauty of bittersweet nostalgia, this track is bound to hit home—literally. “Back To You” explores themes of longing and reckless desire. Can you tell us more about the inspiration behind the song and any personal experiences that shaped its story?” Haha, although the song isn’t actually drawn from a real story specifically, the melody is what brought it to life in my head. I remember I was on the road for work, and I was driving back to my camp, and I remember the melody just kind of fell into my head, and a lot of times when I write, that happens. There are usually a few lines or words that follow, so I just followed the song and the vibe and just let it be what it was gonna be. The song features cinematic elements like a delicate piano and steel guitar. How did you and your production team develop the track’s sonic atmosphere to match its emotional themes? I think early on in the day in the studio, my producers kind of came to the realization that simple was gonna be their best method to proceed with this song. It just had such a cool groove that we wanted there to be space to let that groove move and let the timing do its thing so we just kept it lowkey and let it speak for itself in a sense. Your breakout single “Home” made waves in Canadian Country music last year. How has that success impacted your creative process and approach to your upcoming debut album? To be honest, I’m very grateful and so proud of how well that release did, but I try not to think about that stuff too much as far as my creative process goes. I’ve learned that if you're trying to force a certain outcome or recreate an outcome per se, then you tend to lose the magic of what makes creating a song such a cool thing, so I just try to be as present with it as possible. You’re about to embark on the Off The Record Tour with Dillon James and Allison Daniels. What can fans expect from these live shows, and how do you prepare for performing in different cities? Yeah, I mean, this was my first time playing shows out east, and I wasn’t really sure what to expect, but I’ve learned with uncertainty that you have to just be present and let it be what it's gonna be. You can’t always control every situation, so you just try to focus on the things you can control, like the way you perform a song or speak to a crowd. You just do it to the best of your ability each time, and that's all you can really do, and get good sleep! You’ve experienced a meteoric rise in a short time. What advice would you give to aspiring country artists trying to make their mark in the industry today? Ah, man, thank you. I would say I’ve been doing this for a long time, and I’m just getting started, so be patient, believe in yourself and your craft, and the right audience will find you when it's time. This business is tough, but it's the love of the game, so to speak, that will sustain you through that!

As he gears up to compete on American Idol's Season 23 , it's clear Ian's journey is just beginning. Ian Ward 's latest single, " One Shot ," is a vibrant reminder that life—and love—offer no do-overs. With a soaring blend of pop-rock energy and heartfelt lyrics, Ward delivers a powerful message about seizing the moment and following your heart. Drawing on his theater-honed charisma and soulful voice, Ian reflects on a pivotal love story from his past. The track captures the struggle of balancing ambition and romance, ultimately encouraging listeners to live boldly. Musically, "One Shot" is an earworm of optimism. Its buoyant rhythm and catchy melody recall early 2010s icons like Jason Mraz and Bruno Mars. Ian's earnest storytelling elevates the song beyond a simple pop anthem, creating a deeply personal yet universally relatable narrative. The accompanying music video, directed by Simon Kienitz Kincade, immerses viewers in the dazzling landscapes of Los Angeles. From the iconic Hollywood Walk of Fame to the glowing expanse of the Santa Monica Pier, the visuals mirror the song's themes of hope and renewal. LA's enduring beauty, even after devastating wildfires, becomes a metaphor for resilience and transformation. With "One Shot," Ian Ward proves he's more than just a rising pop artist—he's a storyteller with the power to inspire. This anthem of courage and connection is his next step toward greatness. "One Shot" speaks about taking risks and following your heart. Can you share the personal story or experience that inspired this track? “One Shot” was inspired by a pivotal moment in my life when I was faced with a choice—to play it safe or take a leap of faith. It’s about a relationship I had in Los Angeles where both of us were at a crossroads, torn between pursuing our individual dreams and following our hearts. That tension between love and ambition really resonated with me, and I channeled those emotions into the song. It’s a reminder that life is fleeting, and sometimes you have to take that one shot, even if it’s scary. The song is my way of celebrating the courage it takes to chase what truly matters. The song's vibrant, uplifting energy has been compared to artists like Jason Mraz and Bruno Mars. Who are some of your biggest musical influences, and how do they shape your sound? I’ve always been drawn to artists who are incredible storytellers and have a knack for blending emotion with infectious melodies. Elton John, Joni Mitchell, and Bob Dylan are huge influences for their ability to craft timeless, heartfelt songs. On the pop side, I love the energy and charisma of artists like Jason Mraz and Bruno Mars—their music feels so alive and uplifting. With “One Shot,” I wanted to capture that same vibrant energy while staying true to my own voice. Their influence helped shape the song’s upbeat, anthemic vibe, but the storytelling and emotional core are all mine. The "One Shot" music video is a love letter to Los Angeles. What inspired you to feature such iconic LA landmarks, and how does the city's story resonate with your own journey? Los Angeles has been such a huge part of my journey as an artist. It’s a city of dreamers, and I’ve always felt a deep connection to its energy and resilience. Featuring iconic landmarks like the Hollywood Walk of Fame, Santa Monica Pier, and Griffith Observatory, it was a way to celebrate the city’s beauty and spirit. Each location tells a story—whether it’s the glitz and glamour of Hollywood or the quiet hope of watching the sunset at Griffith Observatory. LA has taught me to keep pushing forward, even when things get tough, and that’s a theme that runs through “One Shot.” The city’s story of renewal and perseverance mirrors my own journey of chasing my dreams. You 've performed on some of the world's biggest stages, including Broadway and international productions. How did your background in theater influence the storytelling and emotional delivery of "One Shot"? Theater has been my foundation as an artist. It taught me how to tell a story with every note, every word, and every gesture. With “One Shot,” I approached the song like a monologue—it’s a moment of vulnerability and clarity for the character, which, in this case, is me. My theater background helped me tap into the emotional core of the song and deliver it with authenticity. It’s not just about singing the right notes; it’s about making the audience feel something. That’s what I’ve carried with me from the stage to the studio. As you prepare to compete on American Idol's Season 23, how does "One Shot" reflect where you are in your artistic journey, and what message do you hope your fans take away from the song? “One Shot” feels like the perfect representation of where I am in my journey right now. It’s about embracing the unknown, taking risks, and trusting yourself—something I’ve had to do as I step onto the American Idol stage. This song is my way of saying, “This is me, and I’m ready to share my story with the world.” I hope it inspires my fans to take their own leaps of faith, whether it’s in love, career, or life in general. Life is too short to wait for the perfect moment—sometimes, you just have to go for it.

SoundCloud has long been a cornerstone for emerging artists, offering a platform that fosters direct connections between musicians and their audiences. Notably, artists like Billie Eilish, Post Malone, and Lil Nas X have utilized SoundCloud to launch their careers and engage with fans in innovative ways. In 2024, SoundCloud achieved profitability, a milestone attributed to strategic initiatives under CEO Eliah Seton, who joined the company in 2021. Seton's vision emphasized empowering artists through features that facilitate music promotion and fan engagement, creating new revenue streams. Programs like "Ascending" spotlight artists gaining organic traction, while AI-driven personalized playlists enhance music discovery for listeners. The platform's unique community of "crate diggers" and "tastemakers" distinguishes it from competitors. These users are instrumental in identifying and supporting artists before they achieve mainstream success. For instance, a select group of Billie Eilish 's early supporters received exclusive access during a SoundCloud event celebrating her third album, "Hit Me Hard and Soft." Artists continue to leverage SoundCloud for exclusive releases, recognizing its value in reaching dedicated fanbases. Lil Nas X, for example, independently released three exclusive tracks on the platform, engaging directly with his core audience. SoundCloud's commitment to artist empowerment and fan engagement solidifies its role as a vital space for music discovery and community building.

In a world where artistic boundaries often blur, Allan Lewis stands as a unique creative force. The London, Ontario, artist moves fluidly between photography and music, earning recognition from the Ontario Arts Council and London Arts Council for his evocative visual work while crafting raw, authentic indie rock under the moniker Van der Saar. His artistic vision seamlessly bridges these mediums, finding beauty and meaning in both the visual stillness of everyday moments and the dynamic soundscapes of his musical compositions. We were excited to ask Allan a few questions about the music. Check it out below! The term 'welter-fi' keeps coming up when people describe your sound. What's the story behind that, and how'd you land on this particular style? Early VdS stuff was recorded on a four-track cassette recorder. The recordings aren't great, but they're what I could manage. I’ve gotten better at recording myself since then, but there’s always a little something that's off: cymbals sound weird; something’s out of tune or crackling. Some of it is that I don’t know enough to fix it; some of it is in the performances, and some of it is just me, which is cool. Van der Saar will never be a polished, hi-fi studio thing, but it isn't lo-fi anymore. 'Welter-fi' feels like good middle ground. It used to be a throwaway term, but I like it now; it makes sense for what the project wants to be. You've got this really interesting dual life as both a photographer and musician. Do these two worlds ever collide in your creative process? I'm curious about your photography work and if it seeps into how you approach songwriting. Photography and music stay separate in practice, but they do bleed into each other. I'll often listen to demos or mixes while I'm editing photos. That's a time when my brain is pretty pliable and can handle a few things going on at once. There are lots of openings for ideas to get worked on in the background when I'm doing that kind of thing. The reverse is true when I'm writing or recording. I'll take a break and go for a wander with a camera, even if I don't take any pictures. Just being out and looking for things and seeing things can be a nice leveler. We're loving 'Truck Flattener.' Tell us about writing it and how you tap into your unique musical vibe. Most musicians can relate to a song starting with one main idea that gets taken over by other ideas as it gets worked on. That happened with 'Truck Flattener'. The clean part at the start was the primary riff. But once that longer set of sustained guitar notes came into play, the clean part got sent to the bench. From there, the song had a meaner, less dreamy feel. The sustain on those guitar parts was hard to manage, so the feedback came naturally. I borrowed the driving feel of the bassline from 'Hard Rain' by Shout Out Louds. If you ever need to convince yourself that tonight's the night, throw that tune on: it makes zero mistakes, and neither will you. You're handling all the instruments and production yourself. What's that process like building these songs from the ground up? The process is slow—I take forever. There’s a lot of problem-solving when you're on your own, and in my case, a lot of guessing, too. Recording alone can make you feel like you're wasting a roster spot—like you're totally useless. The intent is there. You want things to go well, but they don't because, at that moment, you’re really bad at all the things you’re trying to do. And then a few days later, you nail something, and everything’s amazing, and you feel like one of the cool kids again. That latter feeling is the reward. Let's talk about  Knights . There's a real vibe to this EP—what was happening in your life while you were putting it together? Life is mostly good, but like everyone, I go through things. I’ve also watched people go through a lot of stuff lately. I'm not talking about desperate, horrible, dark shit, but middle-aged, middle-class life shit that can still be big and heavy. I’m raising kids and going to work, which means a ton of stop/start moments, so my energy and attention already move in odd directions. And, of course, I'm reflecting on everything that's happening, and these reflections pile up in my head. So when weird life shit comes at you, a four-on-the-floor dance outro can start making a ton of sense. Sometimes I think of the weirdest things when I’m putting songs together. Random people I haven’t thought of in forever will pop into my head and stay for a visit. I'm like, "Why are you here?" and then they end up being part of the tune, and it's kind of like they're lingering, eating shit out of my fridge without asking, "Sorry dude, you're stuck with me."

There’s something beautifully unsettling about We Feed Alone’s latest release, “ONE ANOTHERS.” From the first riff, the track grips you in a relentless, grungy embrace, spiraling into a whirlwind of controlled chaos. With Eric Straton’s thunderous drumming, Doug Wagner’s pulsating basslines, and Scout Hughes’ hauntingly raw vocals, the band has crafted a visceral experience that resonates on a human level. At its core, “ONE ANOTHERS” is a hard-hitting anthem of resilience, exploring the universal need for connection when everything around us unravels. The lyrics, born from real-life disorientation, echo the eerie uncertainty of a bad trip—a metaphor for losing oneself in the turbulence of life. The song’s hypnotic rhythm and piercing guitars create an intoxicating blend of industrial and grunge, reminiscent of early Nine Inch Nails and Alice in Chains, yet distinctly fresh in its execution. The accompanying self-recorded music video intensifies the song’s dreamlike mania. Shot with raw, introspective energy, it plays with reflections, mirages, and Western-themed visuals, heightening the sense of disconnection and eerie self-exploration. Each shot builds toward an inevitable, chaotic climax—mirroring the track’s explosive descent into madness before emerging into cathartic clarity. We Feed Alone proves that they are not just making music—they’re crafting immersive, sonic journeys. If “ONE ANOTHERS” indicates what’s to come, fans are in for an electrifying ride. "ONE ANOTHERS" is a musically and visually intense and immersive experience. Can you describe the inspiration behind the track and how your personal experiences shaped its raw, chaotic energy? I [Scout] drew inspiration for one another from a psychedelic experience gone haywire. Often, when experimenting with them, one finds grounding in a “babysitter” or close friend who is on the same trip.  In this case many uninvited guests showed up on a different wavelength and totally derailed our experience. I tried to capture the fear and unease within not just the lyrics but also the music.  The song explores the idea of feeling lost and vulnerable and ultimately finding resilience through connection. How did you approach translating those emotions into sound, and what was the most challenging part of that process? We layered a lot of really unusual sounds and effects deep within the mix so that the listener doesn’t quite hear them but is still affected by them. I think the challenge lyrically was trying to not only tell the story but also capture the general unpleasant nature of the situation without being too wordy.  The music video has a hypnotic, surreal quality—playing with reflections, disconnection, and a Western-inspired aesthetic. How did the concept come together, and what do you hope viewers take away from it? Eric came up with the first mirror shot for the video, we talked about it and decided it was a great way to visually represent what happens when one is in the thralls of a psychedelic experience. And as far as the Western feel goes, I think it’s a reflection of my upbringing in the Arizona desert.  We Feed Alone blends industrial, grunge, and hard rock elements in a way that feels both nostalgic and fresh. How do you balance these influences while maintaining a sound that is uniquely your own? I [Scout] think that in the writing process, we don’t really think about a specific genre to fall into. That gives us the opportunity to write music that comes from a very blended influence.  As for me [Eric], I think that the music I grew up with in the 90s will inevitably have a huge impact on whatever I do.  Yet, as I get older, I am more open to really listening to anything and drawing influence from it.  I don’t have boundaries of what I allow myself to get into and dig far beyond whatever I ever would have when I was younger.    With "ONE ANOTHERS" marking a strong return for We Feed Alone, what can fans expect from you next? Are there any new sonic directions or themes you're excited to explore in upcoming releases? We absolutely have more to share. We’ve got another song ready and a video for it as well.  I honestly can’t wait to share it as it is quite different from One Anothers. Doug is singing on it, and it has more of a simple bass and drum-driven groove.  The video is fun, too, with some experimenting with new types of filming effects and layering.