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- Who Is Angine de Poitrine? The Viral Band That Accepted a Billboard Canada Award in Silence
The enigmatic Quebec duo Angine de Poitrine once again went viral this week after making a surprise appearance at the Billboard Canada Power Players ceremony in Toronto, where they accepted the Global Breakthrough Award in complete silence. As anticipation built inside Massey Hall, the pair stood motionless before unleashing a burst of confetti over the audience, without saying a single word. It was classic Angine de Poitrine: absurd, theatrical, and impossible to ignore. For a band that has built its identity around mystery, the silent acceptance felt less like a stunt and more like a reaffirmation of the mythology that has made them one of 2026's most talked-about acts. The moment quickly spread across social media, further cementing the duo's reputation as masters of unconventional performance. For those unfamiliar with the phenomenon, Angine de Poitrine is an anonymous experimental rock duo from Saguenay, Quebec, composed of performers known only as Khn de Poitrine and Klek de Poitrine. Dressed in black-and-white polka-dot costumes and oversized papier-mâché masks, the pair blend math rock, progressive rock, and microtonal music into something wholly their own. The project began in 2019 as what the band has described as an "Andy Kaufman-esque joke," but quickly evolved into one of Canada's most unexpected musical exports. Their breakthrough arrived earlier this year when a live session recorded for KEXP exploded online, racking up millions of views and introducing global audiences to their bizarre world of looping riffs, custom-built instruments, and alien-like stage personas. The viral success transformed the duo from Quebec underground favorites into an international sensation, earning praise from artists including Dave Grohl and attracting sold-out crowds across Europe and North America. Despite their sudden rise, Angine de Poitrine have remained fiercely independent and resistant to traditional music industry expectations. In interviews, the duo have emphasized their love for live performance over internet fame, with both members reportedly maintaining day jobs even as their popularity continues to soar. Their latest album, Vol. II, released in April, has further established the band's reputation for pushing the boundaries of modern rock. As they continue their global tour, one thing remains clear: in an era obsessed with oversharing, Angine de Poitrine have proven that sometimes saying nothing at all can speak volumes.
- Oliver Tree Planned to Leave His Fortune to Emerging Artists
In the weeks before his tragic death in a helicopter crash in Brazil, alternative artist Oliver Tree revealed plans for a legacy unlike anything the music industry has seen before. Rather than leaving his wealth to family members, the singer intended for his estate to support future generations of artists through a foundation dedicated to creative grants. During an April appearance on The Zach Sang Show, Tree discussed the philosophy behind his will, explaining that he never truly viewed the wealth generated from his music as his own. According to Tree, his estate was structured so that earnings from his catalog would eventually fund "Dr. Oliver Tree's Art Grants for Baby Geniuses," an initiative designed to provide financial support to emerging creatives. The idea reflected a belief that many artists know all too well: creative work often becomes more valuable after an artist's death than during their lifetime. Tree acknowledged this reality in one of his final interviews, expressing his hope that future success from his work would be reinvested into the artistic community rather than accumulated as generational wealth. The revelation has resonated deeply with fans and fellow musicians in the days following his passing. Online communities have praised the move as a powerful statement on artistic independence and the challenges creators face in building sustainable careers. Some have also questioned whether the foundation had been fully established before his death, though many hope his vision ultimately comes to life. Known for his absurdist humor, genre-bending sound, and viral hits like "Life Goes On" and "Miss You," Oliver Tree built a career by refusing to fit neatly into industry expectations. In death, his final message may prove to be just as unconventional as his music: that success is not measured by what artists leave behind for themselves, but by what they create for others. If realized as intended, Tree's estate could become one of the music industry's most unique artistic legacies, one that continues to fund creativity long after the final song has played.
- Zara Larsson Embraces Independence After Reportedly Parting Ways With Epic Records
For over a decade, Swedish pop powerhouse Zara Larsson has quietly built one of modern pop's most impressive careers. Now, after years under the major label system, reports suggest the global star has chosen not to renew her deal with Epic Records, marking a new chapter in her journey as an independent artist. Larsson's relationship with Epic dates back to 2013, when she signed with the label as a teenager. Over the years, she delivered a string of international hits including "Lush Life," "Never Forget You," and "Symphony," while cementing herself as one of pop's most consistent voices. But independence isn't entirely new territory for the artist. In 2022, Larsson launched her own label, Sommer House, and successfully acquired ownership of her recording catalog, an increasingly rare move that gave her greater control over her music and business. At the time, Sommer House operated in partnership with Epic and Sony Sweden. If reports surrounding her departure are accurate, Larsson's decision not to renew with Epic reflects a growing trend among established artists seeking ownership, flexibility, and direct control over their careers. The timing couldn't be stronger. Larsson enters this new era following the success of her 2025 album Midnight Sun and a sold-out North American tour, proving that her star power extends well beyond traditional label support. In an industry increasingly defined by artist ownership, Zara Larsson's next move may be her boldest yet. For independent artists watching from the sidelines, her story serves as another reminder that creative freedom and commercial success are no longer mutually exclusive. While details of her future distribution plans remain unclear, one thing is certain: Zara Larsson has spent years building the foundation for this moment. Now, the pop star appears ready to fully step into her independent era.
- The Top 5 Music Distributors for Independent Artists
In today's music industry, choosing a distributor is one of the most important business decisions an independent artist can make. Beyond simply getting songs onto Spotify and Apple Music, distributors now offer everything from royalty collection and analytics to marketing support and financial tools. The right distributor can help artists build sustainable careers while maintaining ownership of their work. The wrong one can create unnecessary costs, limited support, and barriers to growth. Here are the five music distributors we recommend for independent artists in 2026. 1. DISTROKID DistroKid has become a go-to platform for independent artists thanks to its affordable pricing and unlimited upload model. Artists can release as much music as they want for a single annual fee, making it especially attractive for musicians who release frequently. The platform also offers royalty splits for collaborators, quick distribution to major streaming services, and an intuitive user experience. While some artists have voiced concerns about customer support and add-on fees, DistroKid remains one of the most accessible options for DIY creators. 2. TUNECORE TuneCore has built its reputation around artist ownership. The platform allows creators to keep 100% of their royalties while providing additional services such as publishing administration, social monetization, and in-depth analytics. For artists focused on long-term career growth and maximizing revenue streams, TuneCore offers one of the most robust ecosystems in independent music distribution. 3. SYMPHONIC Symphonic stands out by offering more than just distribution. The company provides services including marketing support, playlist pitching, and label-style resources designed to help artists scale their careers. Unlike fully open platforms, Symphonic maintains a selective approach, which has helped it earn a strong reputation among professionals in the industry. 4. STEM As music becomes increasingly collaborative, managing royalties can quickly become complicated. Stem solves this problem through automated royalty splits, accounting tools, and team management features. By simplifying the business side of music, Stem enables artists, producers, and managers to operate with the efficiency of a label while remaining independent. 5. TOO LOST One of the fastest-growing platforms in the distribution space, Too Lost has gained attention for its advanced analytics, rights management tools, and global distribution capabilities. Its data-driven approach gives artists valuable insights into their audiences while helping them better understand and monetize their music careers. Independence Is the New Luxury The best music distributor isn't necessarily the biggest; it's the one that aligns with an artist's goals, budget, and vision. In an era where ownership and creative freedom matter more than ever, independent artists have more options than ever before. Whether you're releasing your first single or building a global fanbase, choosing the right distribution partner can make all the difference.
- michi Steps Into Her Performer Era With Choreography-Driven “body language” Visual
There’s a certain confidence required to step into the spotlight as a performer, and with the release of her new “body language” music video, michi embraces that challenge head-on. The Dominican-American singer-songwriter and producer has already proven herself as a multifaceted creative, but this latest visual reveals a new dimension of her artistry: the performer she’s always aspired to become. Originally featured on her debut project sellout, “body language” thrives on Y2K-inspired production that recalls the sleek, infectious soundscapes crafted by The Neptunes. Drawing inspiration from early 2000s pop and R&B while layering playful Spanglish lyrics throughout, michi strikes a balance between nostalgia and modernity that feels entirely her own. Directed by michi herself and filmed at Santiago Dance Center in the Dominican Republic, the video places choreography at its core. Working alongside choreographer Marcos VIP, known for his work with Natti Natasha, michi transforms the track into a visual celebration of movement, chemistry, and self-expression. Influences from Beyoncé, Janet Jackson, Jennifer Lopez, and even Jane Fonda’s iconic workout tapes can be felt throughout the video’s vibrant aesthetic. What makes “body language” particularly compelling is its sense of artistic evolution. While sellout explored themes of ambition and authenticity, this visual feels like the next logical step in michi’s creative journey. It’s less about reinvention and more about revelation, allowing audiences to witness the full-package pop artist she has long envisioned becoming. With “body language,” michi isn’t simply releasing another music video. She’s opening the door to an exciting new chapter, one where performance stands alongside songwriting and production as central pillars of her artistry.
- Annie Omalley Turns Overthinking Into Art On 'rekovering overthinker'
On her third full-length album, rekovering overthinker, Los Angeles-based singer-songwriter Annie Omalley delivers her most emotionally transparent and sonically cohesive project to date. Spanning 14 tracks and more than 4,000 words, the album serves as a document of a year spent navigating uncertainty, heartbreak, curiosity, faith, longing, and the often exhausting process of making peace with emotions that refuse to stay quiet. Written entirely by Omalley, the project continues her reputation as one of independent music's most fearless storytellers, transforming deeply personal experiences into songs that feel universally understood. At its core, rekovering overthinker is exactly what its title suggests: a portrait of someone learning how to live with an overactive mind rather than trying to silence it. Across songs like "something,s gotta give," "just frends do," "God if yewre real," and "wrap yewr soul around me," Omalley explores the thoughts most people are too afraid, embarrassed, or uncomfortable to admit. The album moves through limerence, fantasy, grief, shame, boredom, faith, and complicated relationships with a level of honesty that rarely feels filtered. Rather than offering resolutions, Omalley allows emotions to exist in their messy, unfinished state, making the project feel more like a conversation than a collection of songs. What makes the album particularly effective is its refusal to romanticize emotional struggle. Omalley isn't presenting herself as someone who has all the answers. Instead, she invites listeners into the confusion itself. The result is a body of work that feels remarkably human. There are moments of self-awareness, moments of contradiction, moments of hope, and moments where the questions seem more important than the answers. That willingness to remain vulnerable is what gives the record its emotional weight. rekovering overthinker marks a return to Omalley's singer-songwriter foundation. Produced primarily by Alex Strahle, with additional production from Good Harbor, the album trades heavy production for warmth and intimacy. Guitar, piano, strings, cello, mandolin, lap steel, and live instrumentation create a rich organic backdrop that allows the songwriting to remain front and center. While her previous releases have explored various corners of pop and what she has previously described as "temper tantrum pop," this project feels more grounded, mature, and intentional in its execution. In an era where many artists feel pressure to package emotions into neat conclusions and social-media-ready soundbites, rekovering overthinker feels refreshingly unconcerned with certainty. Instead, Annie Omalley embraces the complexity of being human and invites listeners to do the same. The result is an album that doesn't just document overthinking; it transforms it into something meaningful. You describe rekovering overthinker as a love letter to curiosity. At what point did you realize your tendency to overthink wasn't something to fix, but something worth documenting? It happened before I could describe it. I started writing songs when I was eight, and somehow, it made every feeling feel worthwhile. No matter what I was going through, I could turn it into something tangible. Since then, I’ve leaned in headfirst, constantly trying to write the things I’m afraid to say. Many songwriters write about heartbreak after they've processed it. This album feels like it was written while you were still actively living through the confusion. Why was it important for you to capture those emotions in real time rather than with hindsight? Because I use writing as a coping mechanism, I’m usually writing while I’m still in the trenches of what’s unresolved. Once I have closure, I can move through the stages of grief pretty quickly. However, I think my next challenge as a person and songwriter will be learning to write from a place of acceptance rather than bargaining or denial. It’s never a plan or a conscious choice; I’ve just been in the routine of feeling something and immediately grabbing my guitar or sitting down at my piano for so long. I think the moment you start being calculated about the creation process, you lose the heart of it. Your music often explores thoughts that people are usually too ashamed to admit out loud. Have you ever hesitated to release a song because it revealed too much, and if so, how do you decide what's worth sharing? It’s much easier for me to write everything into my music than to have these conversations in real life. Communicating in person has never come naturally to me, and putting everything into my art has always felt safe. Until I have thousands of people singing the lyrics back to me, releasing hyper-specific songs still feels private. If a song is my story and my truth, then I have no filter. I’m constantly trying to be more vulnerable. Life is messy, and art is a reflection of life. The only way we can get through the mess is by being honest about how it feels. Across this album, there seems to be a constant tension between control and surrender. Was there a specific moment in your life that forced you to let go of the need to have everything figured out? I would say I’m always battling that to some degree. The more I grow, the easier it becomes to surrender and focus on what I do have control over. But life is about maintaining, not solving, and I will always have moments where I want to hold on too tight and be afraid of change. What matters is that I continue documenting the process through every storm I weather. If someone listened to rekovering overthinker ten years from now, what do you hope they learn about the version of Annie O’Malley who made this record? I hope my willingness to process and feel comes through. I hope it continues to be a place where people feel safe enough to reflect on the emotions that scare them the most. I also hope it helps lessen the shame people feel about missing an ex, falling for a friend, or having a hard time finding a place in this world. I want my fans to know that I’m committed to writing what I’m afraid to write for every album I release. If you got through this album and spent the time to reflect on your own experiences, you should feel proud of yourself cause that isn’t easy.
- Brandon Sandefur Stands Firm on Patriotism and Unity in “Lying Down”
In an era where patriotism often arrives packaged in division, Brandon Sandefur's "Lying Down" chooses a different road. The veteran country artist's latest single and accompanying music video aren't interested in drawing battle lines. Instead, they serve as a reminder that resilience, community, and shared values can still unite people across differences. For Sandefur, country music has always been more than a genre. It's been a lifelong companion. After decades spent navigating Nashville's highs and lows, sharing stages with legends like Waylon Jennings, George Jones, and Merle Haggard, the Texas native returns with a renewed sense of purpose and a message rooted not in politics but in perseverance. At its core, "Lying Down" is a song about standing up for what matters without tearing others down in the process. Built on driving acoustic guitars, traditional country textures, and a rugged vocal performance that carries the weight of lived experience, the track bridges classic country storytelling with modern production. Sandefur's voice doesn't chase perfection. Instead, it embraces authenticity, giving the song an earned sincerity that feels increasingly rare in today's musical landscape. What makes "Lying Down" resonate is its refusal to fit neatly into today's polarized conversations. Sandefur himself describes it as "an American song, not left or right," and that spirit echoes throughout every verse and chorus. The lyrics champion unity over division, urging listeners to work together, extend a hand, and move forward as one nation rather than fractured communities. Filmed in Pensacola, Florida, a city steeped in military history and coastal pride, the visual leans into emotion rather than spectacle. Director Flick Wiltshire keeps the focus squarely on Sandefur's performance, allowing the song's message to take center stage. Scenes filmed at Veterans Memorial Park add a layer of reverence, honoring those who served while grounding the video in real places and real people. Importantly, the video avoids the trap of performative patriotism. There are no grand political statements or manufactured controversy. Instead, "Lying Down" presents patriotism as something quieter and more personal: gratitude, resilience, and a belief that communities grow stronger when people choose understanding over conflict. That sense of purpose extends beyond the music itself. Proceeds connected to the project support organizations, including AHERO and Red Flamingo, benefiting veterans, first responders, and suicide awareness efforts. It's a reminder that for Sandefur, this chapter isn't just about returning to music. It's about using his platform to create a tangible impact. After years away from the spotlight, Brandon Sandefur's return doesn't feel like nostalgia. It feels like conviction. With "Lying Down," he offers more than a country anthem. He offers a call to stand together, keep moving forward, and refuse to back down from the values that bind us. In a divided world, that message may be more timely than ever. After spending years away from the spotlight, what was the moment that made you realize it was time to return to music and share your voice again? I moved down to Pensacola, Florida, and at the request of some friends of mine locally, I got on stage and played for about an hour one night at a bar in town… I was a bit nervous because it had been a while, but the reception from the crowd was awesome, and that’s really all it took. I realized at that moment that I still have a lot to give, and if people were willing to receive me in such a positive way, there was really no reason not to get back on stage. "Lying Down" carries a message of unity at a time when so much of the conversation feels divided. What inspired you to write a song that focuses on bringing people together rather than choosing sides? I believe most people fundamentally agree on a lot of things, no matter which side of the fence you sit on. However, there is a growing divide in our country, created by those in positions of leadership. Additionally, the lack of accountability for obvious wrongdoing with little to no consequence directly conflicts with the fundamental values this great nation was founded on. The inspiration for “Lying Down” was born out of frustration with where we are in this country today as a result. You've shared stages with legends like Waylon Jennings, George Jones, and Merle Haggard. What lessons from those experiences still influence the way you approach songwriting and performing today? I would say “sharing the stage” with those legends might be a bit of a stretch. I was very lucky to have had the opportunity to open some shows for those guys, and I was truly grateful for the obvious reasons. I think my biggest “takeaway” that still applies to me to this day is just be yourself! Don’t try to be something you’re not! In Nashville, it’s very easy to get caught up in the act of trying to please everybody. When you do that over a period of time, you begin to lose your “uniqueness”. Once that happens, you’re just a watered-down version of the same old thing. A portion of this project supports organizations focused on veterans, first responders, and suicide awareness. Why was it important for this chapter of your career to have a purpose that extends beyond the music itself? I just felt like this time around, I wanted to use my platform to make a difference in someone else’s life. The first time around, I was young, and it was all about me. When I look back on that now, there are a lot of things I would have done differently. Quite frankly, I told myself I wanted to be a better version of me this time around. I think most of us can say that at some point in our lives, we’ve probably all struggled with one thing or another. I believe these two causes spoke to me because, in some capacity, I could relate, or I knew somebody who could. Country music has evolved significantly since your early Nashville days. What do you hope listeners take away from Brandon Sandefur's music in 2026 that feels different from what they're hearing elsewhere in the genre? I think that Zach Top, Jake Worthington, and Will Banister are just a few guys who have proven that good country songs win out, no matter how the genre has evolved. I hope listeners can connect with my music and keep coming back to hear more.
- Why Streaming Revenue Alone Cannot Fund an Independent Music Career
In 2025‚ Spotify paid its artists over $11 billion in royalties‚ the most any single music retailer has ever paid in one year․ That is more than the entire non‑GamStop casino industry takes in over a year at its peak, especially when considering the surge of interest driven by top non gamstop slots UK reviewed platforms. At the end, independent artists only took home half of it‚ the rest being paid to labels and distributors․ Read that headline in isolation, and it sounds like streaming has finally delivered on its promise․ The reality behind the figures is quite different․ However, like the players at non GamStop casinos who only check the fine print once they have made a deposit‚ the numbers just do not seem to add up․ The first step to closing that gap is to know what that gap is to begin with․ The Per-Stream Rate Problem For the many in streaming this year‚ they earn about $0․003 to $0․005 per stream at Spotify․ That tends to break down to around $0․004 per stream for most indie artists․ This means one million streams would get you about $4000 in gross royalties‚ before your distributor takes their cut and before publishing royalties are tracked separately․ For those who have played at casinos not on GamStop‚ you know that the amount displayed in a casino's headline bonus is rarely what you actually get - streaming is no different․ If major label artists sign a standard contract‚ they are offered 15 to 25 percent of streaming revenue after recoupment․ Those artists who are independent‚ they even keep 80 to 100 percent through DistroKid‚ TuneCore‚ but in the end‚ you're sitting with a larger piece of almost nothing․ The issue was never just the rate‚ however․ It is the assumption that one income channel is enough to build on․ Where the Sustainable Income Actually Lives But artists are not making real dollars in 2020 from streaming alone․ Just as the best non GamStop casino sites propose a range of different products to players‚ rather than just one‚ so musicians with longer careers have tended to treat streaming as part of a wider portfolio Sync licensing is one of the most popular alternative income sources․ One placement in a network drama can earn more than a year of streaming royalties․ For most working musicians‚ live performance remains the primary source of income․ Merchandise at a mid-size venue show can make as much money in six months of streaming at a mid-tier follower count․ For any artist‚ I think the most important step to having things change is treating streaming as a discovery engine‚ building everything off of that․ Publishing Royalties: The Money Most Artists Miss The master royalty is the only one many independent artists use when they receive streaming royalties‚ while the composition royalty may go uncollected․ This kind of leak is harder to detect and takes between 15 and 30 percent of the streaming revenue․ It's a bit like how players at a casino without GamStop restrictions may miss out on protection‚ simply by not reading what was and was not covered before they signed up․ Registration with a Performing Rights Organization can take a few hours․ These royalties accrue over years․ That gap between what artists earn and what they could earn is not a streaming problem․ As it is a knowledge problem‚ it is also one of the most fixable issues in an independent music career․ The AI Flood and What It Means for Your Streams Over 100‚000 new songs are uploaded to Spotify each day․ As more music that competes for the same royalty pool is added‚ the pool size and therefore the average per-track value will decrease․ This trend has accelerated due to AI-generated music․ It is similar to players who opt to play at non GamStop casinos for a wider range of options‚ but have to exercise more care in making their choices․ For deep catalog artists‚ their success might not depend solely on their next breakthrough․ When income is spread across twenty titles‚ one misses a month‚ the whole thing does not collapse‚ and the compounding effect of continued consistent high performance is better than a viral hit followed by a long tail of nothing․ Building a Revenue Architecture That Actually Works Data from 2400 artist campaigns available through the Chartlex campaign database indicate that musicians making a full-time living are nearly always generating three to five revenue streams․ While streaming is part of the mix‚ it rarely carries the weight of the overall package․ The ones making it work layer live performance‚ sync placements‚ merchandise sales‚ direct fan funding through Patreon‚ session work, and publishing income atop their streaming presence‚ not below it․ That thinking is not exclusive to music․ Casinos outside GamStop operators realized early on that an online gambling operation based on a single product has an end goal that is not duplicable‚ while the casino‚ sports betting, and loyalty rewards hybrid of product never really stops growing since the risk is dispersed․ Musicians who have applied that same logic - who have set each of those sources of income up intentionally - are often the ones still working five years from now․
- KALEN Finds Beauty In Transformation On 'Velvet Night'
Over the course of two decades, KALEN has built a career defined by reinvention. From Brooklyn's DIY music scene to her work in darkwave project Death By Piano, the singer-songwriter has consistently followed curiosity rather than convention. On Velvet Night, that restless creative spirit remains intact, but the result feels more reflective, intimate, and self-assured than ever before. Released through Hi 4 Head Records, Velvet Night is a twelve-song collection comprised of six new compositions and six acoustic reinterpretations of earlier material. Rather than feeling like a retrospective, however, the album functions as a study in transformation. Across its tracklist, KALEN revisits familiar emotional terrain while revealing how perspective can alter the meaning of a song over time. The record unfolds almost like a dream sequence. Beginning with the title track and moving through songs such as "Fits of Fever," "Through the Rain," "Island," and "Disappear," KALEN traces a path through desire, uncertainty, vulnerability, and renewal. The imagery is often poetic and impressionistic, less concerned with literal storytelling than with capturing emotional states. As a result, Velvet Night feels cinematic in scope while remaining deeply personal in execution. What makes the album particularly compelling is its balance between strength and softness. KALEN's voice remains the project's anchor, carrying each song with equal parts grit and grace. Whether surrounded by fuller arrangements or stripped down to acoustic essentials, her performances maintain an emotional immediacy that makes the material feel lived-in rather than performed. It's easy to understand why critics have previously praised her ability to combine power with vulnerability. Musically, Velvet Night draws from the wide range of influences that have shaped KALEN's career. Elements of singer-songwriter tradition intersect with rock, blues, indie electronic textures, and occasional hints of trip-hop atmosphere. Yet the album never feels scattered. Instead, these influences coexist naturally, reflecting an artist who has spent years refining her voice rather than chasing trends. At its core, Velvet Night is an album about becoming. KALEN describes the project as a journey through transformation, and that theme resonates throughout every track. The songs acknowledge heartbreak, longing, and uncertainty, but they never remain there. Instead, they move steadily toward acceptance, resilience, and self-discovery. For an artist whose career has been built on movement between genres, projects, and creative worlds, Velvet Night feels remarkably centered. It is a thoughtful and emotionally resonant collection that demonstrates the value of revisiting old stories with new eyes. More than a collection of songs, it feels like a snapshot of an artist continuing to evolve while remaining unmistakably herself. You've spent your career moving between genres, projects, and creative identities. What has remained constant about your artistic voice through all those transformations? A desire to better understand myself and the human condition more generally. Songwriting helps me dig deeper into feeling, whether it’s expressed as something earnest and vulnerable or explored through metaphor and exaggeration. Velvet Night feels deeply rooted in transformation and self-discovery. What personal experiences shaped the emotional landscape of this record? Because this album incorporates stripped-down versions of older songs and new songs, it really does run a gamut of quite a variety of life chapters. Through performing the album, I’ve come to understand that the title track was pivotal in my personal story because it chronicles not only a breakup, but a choice to stay single for a period of time after a particular breakup. Think it was sort of intuition and trust in myself and my solitude that became pivotal for eventually seeking out and building up the kind of relationships that I wanted, in particular, a partner to build a family with… I’m really blessed now to have a happy family with two healthy and creative children. Motherhood has become an important part of my creative process, even more than it has been a hindrance. Plenty of songs on the album still explore romantic relationships from various periods, but once I become a parent, the whole notion of love changes, deepens, and shifts. I couldn't help but bring this new understanding to the performances and the artwork, let alone the newer songs themselves. The album pairs new material with acoustic reinterpretations of older songs. What did revisiting those earlier works teach you about your own growth as a songwriter and storyteller? As someone who can be quite hard on themselves, it was actually sort of nice to be reminded that I have liked and still like certain songs that I’ve written from various points in my development. And as someone who puts a lot of weight on the production of songs, it felt nice to strip things back and feel that the stories and melodies were all enough in their simplest form. That being said, I do think I've grown as a songwriter - though I'm not sure that I can articulate how. Perhaps it has more to do with the choices I make when performing a composition than the song elements themselves. I'm not sure, tbh. Your music often balances strength and vulnerability in the same breath. Why do you think vulnerability remains such a powerful creative tool, especially in today's music landscape? I think it’s a powerful tool because it can be really honest. Also, I’m a sucker for dynamics. So the more restrained and fragile one part, the more potentially powerful and rageful and sultry the other extreme can be. As a person, I am, and try to be, pretty positive, warm, and even cheerful. It’s not an effect, but it’s also not the whole picture. At the core of me and moody and moony and feeling and sometimes flailing. Music has always been the place for me to let all of that realness live out loud. When listeners reach the final moments of Velvet Night, what do you hope they understand about themselves that they may not have understood when they first pressed play? I hope they feel their own experience a little bit more deeply and feel that that feeling is OK and important…necessary really. I know many of the tunes are melancholy, but I think there’s also a lot of hope and love and even some fun in there. I’m not trying to leave people feeling melancholy, but rather like they were able to touch that chord in themselves and to perhaps let something loosen, or let something go, or even just to hold that tenderness with a little more care.
- What Is a 360 Deal and Is It Worth It?
The music industry has changed dramatically over the past two decades, but one type of contract continues to spark debate: the 360 deal. For some artists, it can provide the resources needed to build a global career. For others, it can mean giving away more than they bargained for. So what exactly is a 360 deal, and is it worth signing as an independent artist? What Is a 360 Deal? A 360 deal, sometimes called a "multiple rights deal," is a contract in which a record label takes a percentage of revenue from multiple areas of an artist's career, not just recorded music. Traditionally, labels primarily earned money from album sales and masters. Under a 360 deal, they may also receive a share of income from: Touring Merchandise sales Brand partnerships Sponsorships Publishing Fan clubs and memberships Acting opportunities Other business ventures In exchange, the label typically provides funding, marketing, industry connections, and career development. The idea behind the deal is simple: if a label is investing heavily in an artist's entire career, it wants to participate in the artist's overall success. Why Did 360 Deals Become Popular? The rise of streaming changed the economics of the music business. As physical album sales declined in the early 2000s, labels looked for new ways to generate revenue. A 360 deal allowed labels to diversify their income while continuing to invest in artists. Today, these agreements are common, particularly for emerging artists seeking major label support. The Potential Benefits Access to Capital Building a music career is expensive. Recording, marketing, touring, visuals, and content creation can quickly add up. A 360 deal may provide: Advance funding Marketing budgets Tour support Access to producers and collaborators Global distribution networks For artists without financial resources or an established team, this support can accelerate growth. Industry Relationships Major labels often have deep relationships across streaming platforms, radio, press, and brand partners. While success is never guaranteed, these connections can create opportunities that may be difficult to access independently. Long-Term Career Development Some labels actively help artists build sustainable careers by investing in branding, touring strategies, and business development beyond music releases. When the partnership is strong, a label can function as an extension of an artist's team. The Risks of a 360 Deal You're Giving Up Multiple Revenue Streams The biggest criticism of 360 deals is simple: artists may give away percentages of income that labels had little involvement in creating. For example, if you independently secure a brand deal or build a profitable merchandise business, the label may still receive a cut. Percentages Can Add Up A label might take anywhere from 10% to 30% or more from certain revenue streams. Over time, that can represent a significant amount of money, especially if your career grows. Terms Vary Dramatically Not all 360 deals are created equal. Some agreements are artist-friendly and limited in scope. Others are far more aggressive. The details matter: Which revenue streams are included? What percentage does the label receive? Is there a cap? How long does the agreement last? What services is the label obligated to provide? A deal is only as good as its terms. Is a 360 Deal Worth It for Independent Artists? The answer depends on one question: What is the label bringing to the table that you cannot do yourself? If a label is providing meaningful investment, strategic support, and opportunities that significantly expand your career, a 360 deal may be worth considering. But if you're already generating revenue independently, own your masters, and have built a capable team, giving up multiple income streams may not make sense. Many modern artists are choosing independence because distribution, marketing tools, and fan-building platforms have never been more accessible. Ownership has become one of the music industry's most valuable assets. Before Signing Any 360 Deal, Ask: What exactly is the label investing? Which revenue streams are included? How long does the deal last? What happens if performance targets aren't met? Can the percentages be negotiated? Who owns the masters? What rights do I retain? Every artist's situation is different, but one rule remains universal: Never sign a deal you don't fully understand. In today's music landscape, independence isn't just a business model. For many artists, it's a long-term strategy built on ownership, leverage, and control.
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