Lanz Pierce Gets Loud: NYC Rapper Reclaims Her Power with “GET IT”

Lanz Pierce doesn’t just rap, she reclaims. Her new single, “GET IT,” is a bold, blistering return to form for the fearless, NYC-born rapper, songwriter, filmmaker, and entrepreneur who has built her entire career by refusing to play by the rules. From major label beginnings to total creative control, Lanz is proof that real power lies in ownership of your voice, your art, and your truth.“GET IT” arrives as both a war cry and a mirror held up to the performative culture that dominates modern media. With razor-sharp bars, bone-deep conviction, and unapologetic swagger, the track takes direct aim at gender norms, industry expectations, and the hollow currency of clout. It’s not just a rebuke of how the game is played; it’s a challenge to anyone still playing small. Her voice is gritty and grounded, dripping with a confidence that’s been earned, not engineered. Discovered as a teenager by Jimmy Iovine and signed to Interscope before turning 18, Lanz’s resume reads like a music industry fever dream. She toured with Snoop Dogg, shared stages with legends like Three 6 Mafia and Teddy Riley, performed at major festivals like SXSW and Lollapalooza, and built a reputation as a razor-sharp lyricist on platforms like Sway in the Morning and Shade45. But instead of staying in a system that tried to contain her, Lanz did what so many artists are too afraid to do: she walked away and built her path.

Her early mentor, Nile Rodgers, who executive-produced one of her first projects, helped lay the groundwork. With his encouragement, Lanz learned how to protect her creative vision and approach music like a business. That mindset led her to step behind the camera, directing music videos for artists such as Arcangel and Kat DeLuna, launching her own label, and founding Luminary Creative Agency. This platform has powered music-tech ventures like HiFi (now part of Jack Dorsey’s Block Inc.), Aspen Artists, Tune.FM, and YousicPlay. Now, with “GET IT” leading the charge and a new EP on the way, Lanz is tapping back into her roots with more fire than ever. This isn’t about nostalgia; it’s about evolution. Her lyrics are sharper. Her presence is bigger. Her mission is louder. And she’s not just creating music, she’s creating a new model for what hip-hop can be when women are the architects. In an era when social media posturing often overshadows real artistry, Lanz Pierce is cutting through the noise with something honest, something raw, and something necessary. “GET IT” is not just a single; it’s a reminder that women in hip-hop never needed permission; they just needed space. And Lanz is here to take it.

“GET IT” hits hard. What was the emotional or personal spark that made this the right track to lead this new era?

I’d been quiet for a while, holding a lot in. “GET IT” was the release. It’s more than a song; it’s the conversation I was having with myself, a response to everything that felt like an outdated belief system or limiting ideas around age, gender, sexuality, and social media culture.

Sometimes it’s good to pause and ask: Is this really my truth, or just something I’ve been told and sold so many times that it feels like it? This was more about authentically calling it like it is and saying how I feel right now, rather than thinking, “Okay, let’s go write a hit.” How did your mentorship with Nile Rodgers impact your approach to both music and business?

I got the opportunity to work with greatness, and for that, first and foremost, I’m grateful. Beyond that, I look at Nile’s timelessness and ability to span generations with music and soul, that’s the true goal: longevity! I bring that approach to everything I do. I’ve got the long game in mind, and I want to be a student of my craft forever.

How did your mentorship with Nile Rodgers impact your approach to both music and business?

I got the opportunity to work with greatness, and for that, first and foremost, I’m grateful. Beyond that, I look at Nile’s timelessness and ability to span generations with music and soul, that’s the true goal: longevity! I bring that approach to everything I do. I’ve got the long game in mind, and I want to be a student of my craft forever.

You’ve moved seamlessly between rapper, director, and tech founder. How do you maintain a balance between those creative identities?

I’m still learning, and it’s both a challenging and rewarding process. I like to think all the above are actually not separate parts of me, but complementary facets. The multi-hyphenate approach is intentional and is foundationally built on combining sound, vision, and strategy.

Plus, I get bored easily, so I enjoy shifting worlds and collaborating with the unique talent of each of those worlds.

What do you think the future of hip-hop looks like, and where do you see yourself in it?

I’d like to believe it will continue to evolve with originality and fresh artists. I like sound blending and genre bending, and we’ve seen success when artists like Anderson .Paak or Lil Nas X pulls in elements of jazz or country.

I love it when I see international elements pulled into hip-hop, when you get new slang from London and French rappers or hear Afrobeats woven into pop tracks, like with Tyla and Tems, for example. I want to make new audiences collide in a good way.

I’d like to think of myself as a leader for a new era of women in hip-hop, sharing my perspective so they, too, feel like they have a voice that speaks for them authentically.