A star-studded extravaganza exploded at the Laguna Seca estate in Indio on Saturday, April 15th, as Lucky Brand Desert Mirage orchestrated a prestigious one-day pop-up event during Coachella festival weekend. The estate was transformed into a fashionable oasis overflowing with celebrities, interactive activations, and golden moment experiences. As the sun cascaded over Indio, the day touched down with a hectic pickleball tournament, The Racquet Club, presented by The Kitchen and hosted by influencer Rocky Barnes. Famed equipment brand JOOLA provided top-of-the-line gear for the event, which took place right next door to the exclusive fashion experience, The Trading Post. The fashion haven featured popular brands like Frye and Vince Camuto, seamlessly blending with the trendy atmosphere of the day. A-listers such as Paris Jackson, Victoria Justice, Natalie Alyn Lind, Skeet Ulrich, Delilah Belle, and Kai Caster graced the event, donning stylish pieces from Lucky Brand's festival collection (www.luckybrand.com). Custom-painted denim trucker jackets by Wren and Glory were definitely some of the standout items showcased by Paris, Foodgod, Natalie, and Kai. At the heart of the Lucky Brand Desert Mirage experience, guests revelled in a range of interactive set up’s like a VIP dressing suite to stay sharp and an artist lounge, to even a beauty station by Upkeep offering their quality spa specials! There was no shortage of festivities and hype. A plethora of food and drink options were in place, too, with Candy Pop and Cookie Pop popcorn, a La Croix sparkling beverage bar, and custom Fluffy Cakes to bring that nostalgic childhood summer vibe back. As for some happy time juice, guests enjoyed cocktails by 818 Tequila, NUTRL canned cocktails, Sunnylife vodka, and the newly launched Heineken Silver beer, paired with a splash of Q mixers. Next door at The Trading Post, fashion-savvy attendees were treated to the latest Frye sunglasses and boot collections, as well as Vince Camuto festival fashions and fragrances. Partygoers stayed refreshed with ZICO Pure Premium Coconut water, Arrowhead Natural Spring water, Dream Pops ice cream cart, and Fluffy Cakes. Cocktails by 818 Tequila, NUTRL canned cocktails, Sunnylife vodka, and Heineken Silver beer kept the vibes booming. The Racquet Club, presented by Flying Embers (www.flyingembers.com) in celebration of their new Birds of Paradise hard kombucha, offered an adrenaline-fuelled day of tournament-style pickleball games, surprise giveaways from JOOLA and celebrity engagements. Guests also lounged on basked in the sun while playing some pool games from Sunnylife, with gifts provided by Yeti.
The beauty station by Upkeep (www.upkeepbeauty.com) showcased the seamless MedSpa booking journey as well, empowering users to take control of their medical aesthetics treatments like real pros. Expertly administered hydra facials and red light therapy treatments were among the highlights keeping faces fresh throughout the sun-kissed day. As the sun dipped below the horizon, the day culminated in a sensational live performance by GAYLE, who dazzled the audience in Lucky Brand attire. Partygoers basked poolside on Lovesac seating akin to sitting on a literal cloud and lounged on Sunnylife pool floats, taking in the electric atmosphere. The unforgettable event was also expertly produced by ENTER, Zev Norotsky's experiential agency, ensuring that every attendee felt as if they were part of a once-in-a-lifetime experience. From the dazzling array of celebrity guests and exclusive fashion showcases to the interactive activations and godly refreshments, the Lucky Brand Desert Mirage pop-up event etched its place in Indio history.