Before the elusive California-based Rapper started creating his own ominous and captivating Hip-Hop music not too long ago, but before that, the budding artist served the Bay Area as a crooner performing commercial and mainstream Hindi and Punjabi numbers all around San Francisco's most exclusive gatherings. Now, 2020 favors him with good fortune thanks to the last few passing years of introspection and self-development aimed at cultivating his sonic notoriety. With his passion centered on formulating his identity as an original artist, Ronak Mission finishes off the summer months with his freshest offering of the foreboding aesthetic he manifests so eloquently on his swarthy track, "Condo."
He is reaching us from the most formative depths of his artistic vision, this single start off by sounding like a twisted reimagining of an "ASTROWORLD" reminiscent theme park. Bells and twinkling samples chime over the thumpy sub-bass below, affecting in the way it provokes a whimsical undertowed feeling of wonder as Ronak divulges the first verse with his enamoring textured voice and an abundance of tasteful reverb. The soft tempered Rapper sketches a vivid story about a manipulative significant other in a partnership gone bad through relishing in his own life experience and relationship pasts. "She wants it all, she wants it all, even if that meant that she would watch me fall," he sings with a soft serenading falsetto before the mantra of the hook transitions into an intoxicating trip through Haji Springer's highlighted stave. Here, the supporting Emcee flaunts his rhythmic wordsmithery with a smooth draw; reflecting a tsotsi type brashness when he says, "I'm Hip-hop monopoly, I pull up with the zip-lock and a lot of weed, see if I can't do it, then it can't be done." This track feels like the type of cut an upcoming artist releases right before his fandom quadruples in size, so naturally, we can't wait to witness the Bay Area Rapper's uprise.
Can you take us back to the defining moments when you realized performing other artist's music was just not viable for you?
When I used to perform a lot of Indian music there was this one song, in particular, that seemed to really resonate with every audience. The more I sang it the more praise I received and soon it became my "signature" song. People told me how I sang from my heart and how it went beyond the lyrics I was saying. It was after this night I realized how false that praise really was, because the words, the melody, the composition - the song itself - was not my own. Even though I could relate to it so much and convey that proper emotion through the music, it didn't feel genuine. It felt fake. It was soon after this I began taking my own music seriously.
What's been the most challenging aspect of being an original artist and creating music from scratch while also incorporating your own unique textures and aesthetics?
I would say the only thing that is challenging is finding the best way to get people to hear my music and critique it. Critique, good or bad, is an essential part of any professional occupation. Unfortunately, one of the most challenging things to do in assessing your personal life is to critique yourself. It's hard to accept that what you have created isn't the best it can be, even after hours, days, or weeks of work on a single part of the whole project. The better you can become at critiquing yourself and accepting your flaws, the more independent and efficient you will become in almost everything you pursue.
When you think about a song like, "Condo," what's something that stands out as the critical takeaway sentiment or lesson you were trying to convey to your audience?
My verse, the first verse, in Condo is where the real message is, and it simply is that everything isn't always as it appears to be. Sometimes what you want to believe about someone or something can and will lead to your downfall. The only way to avoid that is to find and focus on what is right for your own life. What new things can we expect from you on your continued venture through developing your artistic voice beyond the music industry's contemporary mandates?
What you can expect is nothing less from the last you heard. My goal isn't to make 300 songs a day and drop 30 albums in a year. Quality is and always will be more important than quantity when it comes to art. I think one thing I will change relative to what's expected of artists in today's industry, is that I don't plan on releasing an album anytime soon. A lot of, mainly newer, artists use albums to release "filler" songs which wouldn't perform well at all alone as "singles". I don't like this practice, and I don't ever want to carry it on. I won't release an album until I can offer something that is really worthy of being called one.
What has been keeping you inspired in 2020?
Wanting to impact the world positively, and to ultimately leave behind a better, cleaner, and safer world for future generations.