Harnessing the dynamic sonics of Afro-Pop and diffusing his trademark vibes onto any salubrious track he embellishes, Jobaa, the Lagos-bred, London-based vocalizer, proves that he's the next hot-blooded auteur to hit the ground running with his latest single, "Bad Boy."
With the support of his independent label, JustJojo, and a team of notorieties like, Jaypizzle (Major Lazer, Kizz Daniels, Skales) and Selebobo (Wizkid, Davido, Burna Boy) as a critical staple in his production team, Jobaa croons over fans' hearts with a rousing island-reminiscent and Lamba-inspired track. It's a magnetic musical endeavor that leaves a distinctive after-glow with its kinetic drive by the time the last hook infuses your eardrums with its infatuating hustle and percolating meter.
Opening with a pop-infused guitar line that gels into place as soon as the punchy calypso rhythm enriches the mix with a "four to the floor" boom, "Bad Boy" immediately renders-up as you've walked into the most exuberant beach-bordering party, where Jobaa is at operating at the helm of a microphone on center stage, like the reigning star he is. Embodying the "Yoruba Demons"—womanizers who take pride in showcasing their promiscuity and unfaithfulness—his production fastens to his super-emollient versifications and the buzzing nature of his tonality.
With a steady-up tempo oscillation coming from guitars, dynamic harmonies, prismatic reverbs, and a bouncy bass-line that revolves around the influential singer, rather than interfering with the essence of his artistry, it's impossible not to get sucked into the vibed-out world this talented artist has created. As he sings, "cos am a bad boy, not the Bonnie and Clyde boy, awa lo'lorin new school when the girls are coming, they coming in two two," you can feel the impassioned spirits with which he diffuses the words, warbling with a distinguishing effect inlaid over his voice, that never takes away from the experience as a whole. It's the sort of aesthetic that comes hand-in-hand with the veteran flow and inspiring energy that makes heads turn and leaves a distinguishing after-glow as soon as the scintillating hook wreaths around you eardrums one last time: "am a Yoruba Demon na na, am a Yoruba Demon oh no."
If there's anything left to be said about the all-encompassing capabilities that fester within Jobaa, it's that if you're looking for an intoxicating dose of up-beat, feel-good sonics, you need not look any further. This London-based artist is here to impress with "Bad Boy," and his anticipated EP is set to become the next big thing in the realms of afro-pop music.
What sort of emotions were you channeling into for the performance you capture on "Bad Boy?" Is this something we can expect to see in your upcoming musical catalog set to be released in 2021?
Emotions? A 'Bad Boy' doesn’t have emotions, it was more of a revealing time, the song just came about in a session, we were vibing and then the inspiration came. My musical catalog will be consisting of more than just that but you should stay on the lookout for more from me.
What inspired you to infuse pop into your afro-influenced aesthetics? Can you describe what swayed you to incorporate this style over "Bad Boys?"
I feel like my inspiration is usually drawn from the fact that I want to be a part of the creatives that are further spreading afrobeat globally and the Afro sound is just ridiculously amazing, so I want to tap into that with my music
If you could give your fans a few words that would act as the prologue to the experience you've established in "Bad Boys," what would you say, and why?
A few words - everyone is 'bad' in their own way.
Did you face any challenges creating "Bad Boys" with the pandemic happening around the world?
Not really, No. although the producer wasn’t here with me at the time, however, it didn’t really hinder anything, I guess the only hindrance might just be the fact that I’ve not been able to perform the music just yet and it probably won't change until the pandemic is over.