Los Angeles-based electronic rock duo sym fera releases a chilling yet exhilarating new single and accompanying music video with "Beg."
Known for their atmospheric sound reminiscent of early Nine Inch Nails,
sym fera continues to intrigue listeners far and wide—not only with their sound but their anonymity. The duo is keeping their identity a secret for a little experiment...to see if they can climb to the top solely on talent and no industry ties.
With tracks that explore the impact of social media on the human psyche, we can only expect deeply conceptual, chilling new tunes in the near future. Better yet, "Beg" is exactly that. It's a sensual, dark, yet dreamy electronic escape that serves as the perfect introduction to sym fera's staple sound. They've also released a picturesque music video that's bound to magnetically charge any viewer.
Hitting play on "Beg," the track opens with powerful yet dark synths and crashing, faded drums to create an incredibly atmospheric listening experience from the get-go. As the snares and hi-hats start creeping in alongside soft, hazy vocals, we lock into lyrics of attraction, punishment, and a carnivorous lust that's impossible to resist. This track hits in all the right places—if you catch my drift.
The music video offers more of a sci-fi take on an electronically charged world that's striking houses, people, and anything that moves and breathes. It's a solid representation of the 'carnivorous lust' sym fera expresses on the hook. With its stunning, gentle melodies and pristine electronic production, any listener can get down to the streamy sounds and vibes of this new single.
Step into a world of lust with sym fera's new single and music video, "Beg," now available on all digital streaming platforms.
Welcome to Buzz, sym fera! We're head over heels for your atmospheric and steamy new single, "Beg." Did anything in particular inspire you to create this track?
It’s kind of our most down to earth song, which is a low bar considering we like to write about the looming apocalypse and the singularity a lot. It’s about the psychological background of a simple sexual hookup, and all the weird underpinnings that come along with letting someone you do not really know into your home, under your clothes, into a place of physical vulnerability, all while keeping your true self hidden behind a social contract. It’s about how the hunter-and-hunted dynamic can be inverted at any moment, the dance between safety and thrill, and how anxiety and excitement sometimes go hand in hand.
What's the significance of the electro-charged world illustrated in the "Beg" music video? How do the visuals tie into the song itself?
This is kind of the thing that we love most about selecting a music video director - you never really know what your song will inspire for them. Josh Shaffner (the director) knew everything I just explained about the lyrical content, but we gave him free rein to ignore it or interpret it in as figurative or abstract away as he saw fit. The video is entirely his concept, and much more dreamlike in quality than the vague story the lyrics describe. There are ways the visuals could be a metaphor for the lyrics, and it could simply be what the song made him feel, and the lyrics are an entirely different story. Only Josh knows the answer to that and it’s up to him if he feels like sharing. I love that about this one. Who says the music video director has to stick to the songwriter’s script? One’s experience of a song is one’s own.
Would you say "Beg" is a solid introduction for new listeners unfamiliar with your sound? How does this song help represent your style?
We bounce back and forth from digital to analog to acoustic all the time, and we can only hope that the people who like us don’t mind the rollercoaster ride because we really can’t imagine confining ourselves to one corner of the record shop. We love Tom Waits as much as we love Massive Attack, so that’s what it’s gonna be. This one is firmly more in the latter than the former, but we’ll definitely release some curveballs after this. I guess that didn’t really answer your question.
What's your duo's creative process? And what did that collaboration look like for "Beg?" How did you build this song from scratch?
This song was my partner, ‘the producer,’ sent me this track’s instrumental nearly fully finished, and I wrote the lyrics and melody over the top and sang on it on my own, and sent it back. It’s nice and neat when the roles are so clear and defined, but that’s not always the case. We’re often messy. I do some producing, he does some singing/melody writing. We’re half and half, but we don’t always stay in our assigned corners. The division of labor is just whatever each song needs.
What do you hope listeners feel when hearing "Beg"? How did you want this song to impact them?
We hope it comes off as a bit sexy and a bit foreboding. Human sexuality, like any base drive, can be wonderful and life-affirming, but it can also be chaotic, dark, overwhelming, and sometimes all at once. So we hope they feel any and all of those things when they listen.
Comments