Dec 6, 2021

Take In New Single "Now" From Eunith

Eunith is a brilliant self-made synth-pop artist making cinematic, kaleidoscopic music embellished with an enticing wit.

He made his commercial introduction to the music community last year after spending a decade refining and searching for his artistic voice. Eunith effortlessly walks the line between dance music and indie-pop, with a heavenly sound reminiscent of artists like Tame Impala and Gus Dapperton, and injected with a clever comedy element similar to artists like Blink 182 and the Foo Fighters.

Giving us a taste of these musical worlds colliding in the compelling new single "Now," we get to take in all that is Eunith underneath the decadent spotlight.

Redefining these genres in a way that has Eunith drawing from the best elements present, he takes us into a creative realm that serenades us with reverberated tenors. Immersing us in hues of polished ease, the upbeat nature of "Now" has us feeling as if we're spiraling into the themes set out by Eunith.

We can't help but latch onto the bolstered sense of liberation that freely flows upon this soundscape. "Now" acts as the soundtrack to our day-to-day life and holds the capacity of being a staple moment in any romantic movie to date. The brilliant conveyance of his timbres elevates us in one fell swoop as our thoughts race our minds and emotions cement themselves.

Divinely paired with a music video that embodies a psychedelic feel through the mesmerizing grooves propelling forth, the true sense of talent and comedic relief flowing in. Professionally knowing just how to blend the two for maximum impact, it's safe to say that Eunith is a master at making us feel what we need to.

Welcome to BuzzMusic, Eunith, and congratulations on the release of "Now." This song provides us with an abundance of emotion as we take it in. What is the meaning that you've weaved into this piece?

Thank you so much. I've thought a lot about meaning over the past few years of my life and how best to convey something to a listener. I've moved further and further from the hand-holding or spoon-feeding of some songwriting styles in hopes that someone listening will comfortably follow along to a certain point, then make that final leap of understanding on their own when everything clicks for them. That sort of experience has always been most impactful for me in the songs I love. All that said, since you're asking directly: the meaning of "Now" is not simply "frustration" or "uncertainty," but rather the times when we can see ourselves experiencing frustration/uncertainty/hope/fear, and we get a sober moment of self-analysis. We might think to ourselves, "I'm being ridiculous," or "I'm right to think this way," or even, "Why do I fall into these patterns of thinking?" It's those moments when you are both experiencing a wave of emotion yet are still able to internally look in a mirror and assess that emotion, which is incredible to me. It's like actually feeling both halves of your brain working.

Was there a particular moment or story that inspired the creation of the song and music video? Did you always know the visuals would pair with the sonics in this manner?

I think a big part of the human experience is blowing things out of proportion in your head. We overanalyze, over worry, and overreact all the time. This song simply came out of one of those moments for me. There wasn't even a particular moment that I could point to for the creation of this song; it's just a recurring pattern of behavior (anxiety) that I was reflecting on and finally decided to capture in a musical package. The music video was the most loosely-approached video I'd made thus far. After all the planning and post-production work involved with the two earlier videos, I wanted this video to feel more on the move. I've worked with the same videographer, my friend Keaton Punch, for all of my videos, and I try to respect his creative liberties when it comes to collaborating. Since I get to make 100% of the calls when it comes to the song's audio, I don't feel the need to make 100% of the calls with the visuals. We figured some things out as we went along, like strapping the camera to my guitar's headstock or getting our friend, Manuela, to park her car behind me in the alley and shine the headlights. I'm pleased that we sort of moved through the production with the same pace that the song itself sort of embodies. Oh, but I will admit that the overhead spotlight effect is something I've always loved and talked about utilizing because it reminds me so much of the beginning of the video for "Dirty Diana" by Michael Jackson.

What happens to be your favorite part of the creative process? Do you find that this is something you always encounter when making infectious grooves like "Now?"

I feel like I'm always changing my answer when someone asks me this, but I think I'm just getting more and more of a handle on what I enjoy. So, for now, I'll say that my favorite part is "the momentum" part. For me, it happens after I've jotted down at least two sections of the song, and I've probably got a simple drum loop going just to keep time while I'm recording some progressions or basslines. I might not even know which part is the verse or the chorus yet, but I'm listening to this basic idea while holding my guitar, and suddenly I just hear everything else in my head that I want to present, so I record it all as quickly as I can, just get it down. I'm usually flying through effects, harmonies, and even some stereo panning, just hoping to get it all out before it leaves me. If I'm very lucky, the vocal melody takes shape while this is happening, and I just keep the train rolling, usually getting the notes out with a simple piano track (I don't wanna lose the melody in the time it takes to set up my microphone). It's the momentum throughout that whole experience that is so satisfying and fulfilling. Nothing is mixed properly. There are no bells or whistles, but it feels like the song itself is complete. The central idea is all there now. I always encounter this. It's the only way I've ever written music. "Now" was one of those lucky instances where even the vocals were done in the momentum phase. I still remember recording that guitar solo and thinking, "How did I come up with this right now?"

What central theme would you like your audience to reflect on when taking in "Now?"

A lot of folks sing about the good times, and a lot of folks sing about the bad times, but I've found myself so gripped with the experience of being just on the brink of either good or bad. There's just enough confusion or ambiguity that things could be saved from the clutches of disaster, or victory could be lost inches from the finish line. It's hope and fear bundled together, and whether it's unreasonable to feel it or not, it's something that I know many people will be able to identify with thematically.

What's next for you, Eunith?

It's been a stellar couple of months, filled with unexpected good news. A month ago, I would have said that I'm looking forward to my next release in early 2022, but now I'm even happier to share that I was selected by Fender as one of their global Player Plus Studio Sessions winners! So, I just got done spending some time in the Hollywood studio where the Beach Boys recorded Pet Sounds (I know, it's practically a meme by now), laying down tracks for a new song with a new Fender guitar (crazy, right?!). I'll be putting the finishing touches on that before it gets mixed and mastered. Of course, I've got more videos to make too! I think I'll be returning to the world of digital effects and 3D design in an upcoming video, closer to what we saw with my first single, "One Another."