The highly anticipated “VROOM ROOM” late-night series returned for Race Weekend 2024, offering an unparalleled post-race experience that blended electrifying performances, celebrity appearances, and breathtaking views of Las Vegas.
Held on November 22 and 23 at the luxurious Allē Lounge on 66 in the Conrad Tower of Resorts World Las Vegas, the event brought nightlife and F1 excitement to dazzling new heights.
Unforgettable Performances
Night one featured headlining sets by Kaz James and Ahmed Spins, energizing the crowd from midnight to 5 a.m. On the second night, the bar was raised with WhoMadeWho’s dynamic live set, followed by a captivating performance from Carlita. The night culminated in a surprise set by none other than Diplo, taking the energy to another level and leaving attendees in awe.
A Partnership of Titans
The event collaborated with experiential marketing powerhouse Corso Marketing Group (CMG), automotive lifestyle agency Race Service, and Resorts World Las Vegas.
With support from Dorsia and powered by RepBets, VROOM ROOM transformed the 66th-floor lounge into an exclusive playground for music and motorsport enthusiasts.
Guests enjoyed a 360-degree view of the Las Vegas Strip, raceway, and surrounding desert, enhanced by an epic fireworks display marking the conclusion of the final F1 race.
Star-Studded Guest List
The weekend attracted a VIP crowd, including stars like Luka Sabbat, Johnny Manziel, David Dobrik, Brandon Skenlar, Kevin Dias, Romain and Mary Bonnet from Selling Sunset, and comedian Chanel Omari.
Industry leaders and influencers mingled with partygoers, creating an electric atmosphere cemented VROOM ROOM as the ultimate post-race destination.
World-Class Collaboration and Entertainment
The success of VROOM ROOM was driven by CMG’s expertise in crafting high-profile experiences and Race Service’s innovative approach to automotive culture. Sponsors such as Heineken Silver, PATRÓN Tequila, and Red Bull Energy Drink added a touch of luxury with specialty cocktails and energizing refreshments.
David Corso, CMG’s founder, expressed his enthusiasm: “We are thrilled to partner with Resorts World Las Vegas again to bring our vision of VROOM ROOM to life. This event represents the intersection of motorsport, culture, and nightlife.”
Resorts World’s Ronn Nicolli echoed the sentiment, saying, “David Corso is a visionary, and collaborating on VROOM ROOM has been an amazing experience. We’re proud to host such an iconic event during one of the year’s most anticipated weekends.”
The Future of Race Weekend Nightlife
Following its stellar debut in 2023 and this year’s groundbreaking success, VROOM ROOM continues to redefine race weekend after-hours entertainment. With cutting-edge DJ performances, a vibrant social scene, and a luxurious setting, the event has become a must-attend highlight of the Formula 1 calendar.
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