The Zenyara Estate, expertly produced and programmed by Corso Marketing Group (CMG), took center stage during the first weekend of the Coachella music festival.
The lavish 70-acre property hosted a series of exclusive events, including TAO Desert Nights presented by Jeeter, and two consecutive nights of CMG-led Framework programming. The star-studded guest list featured the likes of Diplo, Becky G, G-Eazy, and Post Malone.
On Friday, April 14th, TAO Desert Nights presented by Jeeter kicked off with a DJ set by Ariel Vromen, followed by a headlining performance by TALE OF US. The night featured a mesmerizing drone light show by Jeeter, providing a jaw-dropping spectacle over the sprawling estate. Partners Casamigos, Kettle One, and CMG ensured guests were well taken care of throughout the event.
Zenyara's vast grounds were transformed into unique experiences for the attendees, such as Jeeter Beach, a Kraft Heinz ketchup late-night snack station, an Evian water experience, and an immersive Urban Outfitters pop-up. The impressive lineup of celebrity guests included Diplo, Bia, Becky G, Christian Combs, Alesso, Diddy, Luka Sabbat, Alesso, Draya Michele, Charly Jordan, Alex Pall of The Chainsmokers, Madison Pettis, Suede Brooks, Post Malone, Saweetie, G-Eazy, Olivia Culpo, Jozzy, Jenaye Noah, Quincy Brown, and Metro Boomin, among others.
Presenting sponsor Jeeter, the #1 pre-roll cannabis brand in the US, curated an unforgettable experience for guests from the moment they arrived. With a nod to Ancient Egypt, attendees were transported to a "Higher" place. The custom activation featured Jeeter Boat Tours on the property's interior lagoon and the "Pyramids of Jeeter," a one-of-a-kind pop-up offering a space for guests to lounge and spark up. Building on the success of last year's drone show, Jeeter expanded to 500 drones, creating a festival memory for the ages.
The Zenyara Estate offered a multitude of activations for guests to explore, including an after-hours glam bar and photobooth by Urban Outfitters and FujiFilm. Luke Aikins and Sean MacCormac of the Red Bull Air Force team made a dramatic entrance by skydiving into the party and skimming across the water to land on Zenyara's beach.
The Zenyara Estate, with its stunning events and star-studded guest list, created an unforgettable oasis during the first weekend of the Coachella music festival. The seamless blend of music, fashion, and extraordinary experiences left a lasting impression on everyone fortunate enough to attend.
On Saturday, April 15th, the Zenyara Estate once again transformed into a dazzling festival oasis as CMG and Framework presented Desert Dreams, featuring an electrifying performance by Rufus Du Sol and a DJ set by Cassian. The night attracted a host of A-list celebrities, including Zoey Deutch, Skeet Ulrich, Tobey Maguire, and Leonardo DiCaprio, among many others.
The evening began with a captivating set by Cassian, setting the stage for Rufus Du Sol's highly anticipated performance. The Australian trio delivered an unforgettable DJ set, masterfully blending their own worldwide hits with crowd-pleasing tunes. As the music reverberated across the estate, partygoers danced under the starlit sky, their spirits soaring.
The combination of world-class musical performances, luxurious libations, and a stunning, star-studded guest list made Desert Dreams an unforgettable experience for all in attendance. As the night wore on and partygoers danced into the wee hours, the Zenyara Estate solidified its reputation as the ultimate festival destination during Coachella weekend.
On Sunday, April 16th, the Zenyara Estate capped off an unforgettable Coachella weekend with another sensational event. CMG and Framework presented a headlining performance by Keinemusik, featuring guest DJ sets from &Me, Rampa, Adam Port, Uncle Waffles, and Benji B. The night drew an impressive roster of talent, including David Dobrik, Zayne Hijazi, Toddy Smith, Bella Thorne, Irina Shayk, Stella Maxwell, Badius, Bryant, Alex Earle, and NFL star Travis Kelce of the Kansas City Chiefs.
The Zenyara Estate's final event of the weekend showcased a perfect blend of world-class musical talent, luxurious drinks, and an enviable guest list. As the DJs spun their tracks and partygoers danced beneath the desert sky, the Zenyara Estate solidified its status as the ultimate destination for Coachella's most exclusive events.
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