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After more than two decades of writing piano-driven songs that blend wit, heart, and cinematic storytelling, Craig Greenberg continues to prove that honesty is one of his greatest strengths. His latest single, "This Lonely End," arrives as the fifth preview of his forthcoming full-length album, offering a deeply personal reflection on love, timing, and the difficult realization that sometimes we are the reason a relationship falls apart. Rather than dwelling on blame, Greenberg approaches "This Lonely End" with remarkable self-awareness. The song explores what happens when someone enters a relationship believing they are ready, only to discover, too late, that emotional baggage and unresolved struggles have already set the ending in motion. It is a perspective that feels both vulnerable and refreshingly mature, trading resentment for accountability and heartbreak for personal growth. "This Lonely End" captures the timeless qualities that have defined Greenberg's songwriting throughout his career. Rich piano melodies anchor the arrangement while layered guitars, subtle synthesizers, and expressive rhythms create an emotional backdrop that grows with every listen. Co-produced by Greenberg and Wayne Silver at Ice Plant Studio in Long Island City, the recording balances polished production with an organic warmth. Greenberg performs piano, guitar, synthesizer, and all lead vocals, while Hiroyuki Matsuura's dynamic drumming and Tony Tino's bass work provide a steady pulse beneath the song's emotional weight. Throughout his career, Greenberg has drawn comparisons to legendary storytellers like Billy Joel, Ben Folds, and Randy Newman, yet "This Lonely End" reinforces that his voice is distinctly his own. His ability to transform personal reflection into something universally relatable continues to set his music apart. As anticipation builds for his upcoming album, "This Lonely End" stands as one of Greenberg's most emotionally resonant releases to date. It is a reminder that some of the most meaningful songs are not about finding perfect love, but about finding clarity after it is gone. "This Lonely End" is rooted in the realization that you were not emotionally ready for the relationship. At what point did you recognize that truth, and how did it shape the song? I recognized it several months in, and by that point it was already too late. It was doomed. But the song was written sometime later when I was reflecting back on the relationship, lamenting how I had been so out of touch with my emotional state at the time. One of the song's greatest strengths is its self-awareness. Was it important for you to tell this story without placing blame on the other person? Well, thanks; I take that as a real compliment. The reason the relationship failed was one-sided, ie, it was all on me, so I definitely didn't want to place any blame on her. This is the fifth single from your upcoming full-length album. How does "This Lonely End" fit into the larger emotional and musical journey of the record? Well, a few songs on the album deal with relationship hardship, but "This Lonely End" is the most personal, as it also touches on mental health, which is not something I've really shared as directly in the past. But I think a common theme of all the "sad relationship songs" is that they all have a streak of defiance in them, and end on a slightly hopeful turn, which I guess is just in my nature. You co-produced the track with Wayne Silver while also performing piano, guitar, synthesizer, and all of the vocals. What did that creative collaboration bring to the song that you couldn't have achieved on your own? Wayne has a good sensibility as far as making sure the rhythm section (ie, bass, drums, and my left on the piano) are locked in, and this track actually had the most amount of editing needed on the rhythm parts, so it was a good amount of determination on his part that got it to a good place. He's also just generally good when it comes to quality control, and pushing me on my vocal performance when it's needed. You've spent more than 20 years writing songs and performing around the world. Looking back, how has your understanding of love, relationships, and vulnerability evolved, and how is that reflected in "This Lonely End"? Well, you mentioned the self-awareness in the previous question. It's much easier to write an "F U" song about somebody who did you wrong, but getting older (hopefully), our awareness grows, and we come to view relationships in a more nuanced way. I think it's far more of a challenge to write a song that shows empathy and portrays relationships closer to how they actually are, i.e., not black and white.

There’s something refreshing about a song that doesn’t try to overpower its message. Auburn’s latest single, “Overcast,” finds its strength in simplicity, offering a thoughtful reflection on connection, perspective, and the people who help us see beauty where we least expect it. The Nashville indie rock outfit has built its identity around creating music that feels human, honest, and emotionally grounding. “Overcast” continues that tradition with a song that embraces life's quieter moments rather than running from them. At its core, the track explores the impact of finding someone- a friend, partner, family member, or community who can transform ordinary experiences into something meaningful. It's a reminder that perspective can often be the difference between seeing a gray sky and seeing possibility. Musically, Auburn leans into warm indie rock textures that feel both familiar and comforting. The arrangement never rushes, allowing the song’s emotional weight to settle naturally. There's a subtle sense of optimism woven throughout the track, one that never feels forced or overly sentimental. Instead, it arrives through genuine storytelling and a sincere appreciation for the relationships that help us navigate uncertainty. What makes “Overcast” particularly resonant is its timing. In an era defined by constant noise, anxiety, and division, Auburn offers something increasingly rare: a moment to slow down and reconnect with the people and experiences that keep us grounded. The song doesn't pretend that difficult seasons don't exist. Rather, it suggests that even in uncomfortable moments, beauty can still be found when shared with the right people. As Auburn continues building momentum and preparing to release more music, “Overcast” serves as an inviting introduction to the band's worldview. It's thoughtful, uplifting, and quietly powerful; an indie rock reminder that community, creativity, and connection remain some of life's most valuable anchors when the skies turn gray. “Overcast” explores the idea of finding beauty in everyday moments. Was there a specific person or experience that inspired the song? When I wrote Overcast, I learned through my relationships with my friends and partner at the time to see the beauty in things that were simple and 'mundane.' The process of learning and seeing what made the world around us so beautiful is what truly inspired the song as it is now. The track feels particularly relevant during a time when many people are feeling overwhelmed by uncertainty. How important was that sense of comfort when writing it? In our world today, there are so many awful things happening around the planet, and it can be easy to fall into a hopeless state of mind when seeing all of this uncertainty. The two things that we can hold dear to us are community and creativity when you have nothing else to stay hopeful for. This sense of comfort was exactly what I wanted Overcast to embody, especially when so many people yearn to find stability. Auburn's music often feels rooted in community and connection. How has Nashville's creative scene influenced your approach to songwriting? Being in the Nashville music scene has made all of us care even more about the music we make. The musicians and performers we love and are connected with inspire us to pour our hearts into our material and have fun with what we make. Whether that's in a live setting or when we record and create music. The song encourages listeners to reframe difficult experiences. Has that mindset become an important part of your own lives outside of music? It's something I've learned through therapy! It's a skill that I have been learning to improve on to encourage myself with coping. In a song that highlights seeing the beauty of the world, reframing how we view the world around us (although it's difficult sometimes) is the best that we can do to keep ourselves above water. You mentioned having a lot of new music on the way. How does “Overcast” fit into the larger creative direction Auburn is exploring right now? "Overcast" serves as a transition point from where we were as creatives when we wrote and released our last project to what we are currently making and wanting to release in the future. It's a song that reminds us of where we were and where we are now as people and as writers.

Some songs ask difficult questions. Natalie Inga’s latest single, “What If She Had Known,” dares to imagine how different life could be if those questions had been answered sooner. The Calgary-based singer-songwriter continues carving out her own lane between folk, rock, and alternative pop with a release that is as emotionally honest as it is musically adventurous. Built on rich instrumentation, dynamic vocal performances, and deeply reflective lyricism, “What If She Had Known” transforms personal experience into a message of empathy and empowerment. At its heart, the song explores the lived experiences of neurodivergent femmes navigating a world that often rewards conformity over authenticity. Rather than dwelling on regret, Natalie examines the quiet grief of growing up without the language or understanding needed to make sense of oneself. The result is a moving anthem that validates experiences too often left out of mainstream conversations. Natalie’s songwriting balances vulnerability with resilience. Her unmistakable vocal presence shifts effortlessly between delicate introspection and soaring emotional release, while the arrangement blends organic folk roots with rock energy and subtle pop sensibilities. It’s a sound that feels both timeless and refreshingly modern, allowing every lyric to land with intention. That emotional honesty has become a defining characteristic of Natalie’s artistry. Whether performing at acclaimed festivals like Canmore Folk Festival or earning recognition as a YYC Music Award-nominated songwriter, she consistently creates music that invites listeners to embrace the parts of themselves they’ve been taught to hide. “What If She Had Known” also serves as the first glimpse into her forthcoming EP, Hysteria, arriving in February 2027 and later receiving a vinyl release alongside her 2025 EP Know When to Leave. If this single is any indication, Natalie Inga is entering a bold new creative chapter, one that challenges expectations while creating space for healing, self-discovery, and radical self-acceptance. “What If She Had Known” explores neurodivergence through a deeply personal lens. What inspired you to finally tell this story now? We are only now finding out about the role neurodivergence played in the femmes in my family. In trying to make sense of myself and how I’ve struggled to move through the world, I’ve always landed at the same cluster of painful experiences at home and at school. I was the first to discover a measure of neurodivergence in myself in my thirties, but the gravity of my mom also being diagnosed was really significant in shifting my understanding of her and subsequently of myself. To me, this clarity and understanding feel like an enormous gift, though I understand it’s complicated to learn something so significant about oneself at 60. Symptoms of ADHD and Autism can present differently in females than in males, and have often gone unrecognized compared to typical symptoms in males. Girls are brought up and socialized in ways that can help them be very successful at “masking” or hiding their symptoms, so that other people don’t even know they’re struggling. OCD traits might also overlap with what it looks like to be a successful mother or career woman, buoying everyone around them and keeping a tidy home. This is what happened in my family. What If She Had Known poured out of me almost like keening. It’s a kaleidoscope image of my mom’s stories and of sensory experiences from my own body. When I think about the creative, self-aware, badass neurodivergent young femmes in my life, I am floored by how empowered we can be when we are armed with understanding, language, and tools. Those things are coming late for the women in my family, but it’s time for us to doff the judgments and self-criticism and embrace what we now know. I can’t change the past, but I can try to make the world I live in a slightly gentler place for someone else, and that’s why it feels important to me to talk about it. Your music often balances humor, vulnerability, and emotional weight. How do those seemingly opposite qualities coexist in your songwriting? I believe that all of it is woven together in the human experience, and the more we open to one aspect, the more we can open to the whole. After post-secondary, I studied Pochinko Clown at the Manitoulin Conservatory for Creation & Performance. At the core of the Pochinko method is the idea that if we can face all the directions of ourselves (North, South, East, West, Up, Down), we can only laugh at the beauty and wonder within us. I also love the parable of Buddha’s battle with Mara, a demon god who represents evil and death. When Mara, the obstacle to enlightenment, would come lurking in the Buddha’s home, the Buddha would say, “I see you, Mara,’ and he would offer Mara a cushion and pour him a cup of tea. There’s freedom in this approach. If we are not bound by fear or resistance, ease and joy are there even in the midst of challenge. This is my worldview and my life’s work is to craft it into song. Music was a safe place for me growing up - from being a little girl twirling in the living room to hiding under a table as a lonely teen with music pouring through my headphones from my Discman. I want my music to be a safe place for someone to land. This single introduces your upcoming EP Hysteria. How does it set the emotional tone for the rest of the project? The new EP is raw. For the first time I’ve created something without tempering myself - without apology or buffering. I let myself color outside the lines in the lyrics, let my voice feel powerful rather than pretty, and searched for sounds that felt new and deeply satisfying. It all feels a little bit wild in ways I never felt permission to be before. In that way, it feels a lot deeper, but there’s also a lot more silliness and absurdity in the images and ideas in the songs, because that’s authentically me too. By tapping into feelings that are so alive, the music invites the listener to leap. It can be scary to feel deeply, so I’m learning not to take it so personally if someone needs to push that feeling away. I feel deep in my guts that when I surrender to the creative whim and to the love and kindness within me, I can give someone else a sense of freedom and permission to feel big feelings through my music. You’ve spoken about creating space for neurodivergent femmes to feel seen. What conversations are you hoping this song sparks among listeners? The lyrics at the end of the song say “The good thing, I suppose, if you’re sick you’re not insane // Why does it make a difference if you give the thing a name? // Hysteria!” Roughly 25 centuries ago, hysteria became a medical diagnosis used by male doctors for women experiencing a vast array of unexplained physical and psychological symptoms. “Hysteria” comes from the Greek word for “womb” or “uterus”. Hysteria was an official psychiatric diagnosis for females until the 1980s. Meanwhile, about 75% of neurodivergent femmes have gone undiagnosed. I hope listeners end up curious about why so many neurodivergent femmes have gone undiagnosed. Just how male-centric has the lens been in medical research, diagnosis, and treatment? What else don’t we understand about feminine health? How many women have sought help and been told there’s no explanation for the things they’re experiencing, leaving them feeling isolated, crazy, and alone? I hope the song sparks questions about social and gender norms, and especially about medical research, funding, and accessible supports. I have also observed a shift in myself on a couple of occasions after finding out someone else’s diagnosis. A new insight helps me find new stores of patience and compassion for how someone shows up in the world. It makes me wonder about what kinds of labels and judgments people carry throughout their lives pre-diagnosis. I wonder whether I could find those same stores of patience and compassion for others regardless of any diagnosis. I wonder if a song could have that kind of impact on a listener, too. Folk remains the foundation of your songwriting, but your sound continues to evolve with rock, pop, and R&B influences. Where do you see your music heading next? I’m excited to find out! I’m just coming to the end of a two-year process of recording and releasing two EP’s drawing on the influences you mentioned, which I’m releasing as a double EP on vinyl in early 2027. (It’s my first vinyl!) It was really exciting to discover the music as I went. I went in with a spirit of experimentation, just to see what would happen, and it turned out to be more fruitful than I could have imagined. Some of my experimentation was specific - for example, after deep-diving a bunch of old funk standards, I wanted to experiment with writing a song using a chromatic bassline. In the title track of my 2025 EP Know When to Leave, I asked my pal Meaghan to try to interpret a rooster call on her saxophone. Most recently though, it’s been really exciting to start something without knowing exactly where it will go or how it will turn out. At my show this weekend I was shiny and sequinned, and the music was heavy, loud and synthy. Afterward, a gentleman compared me to my greatest songwriting influence, Joni Mitchell. So it seems like however I dress my music sonically, the writer in me will always shine through, and that’s something I take comfort in because that’s the heart of who I am. Right now, I’m fully embodying the present moment, and I’m excited about the prospect of continuing to create without worrying too much about which box I fit in. I trust the process, and I’m excited to see where that takes me.

Music fans looking to combine live performances with a tropical escape will have the chance to do both as Joey Green's Verde Vacay returns to Cancun, Mexico, from July 12-16, 2026. Celebrating its fifth anniversary, the annual songwriter getaway has grown into one of the most unique experiences in the Texas music scene, bringing artists and fans together in an intimate setting far beyond the traditional festival experience. Founded by Texas-born, Nashville-based singer-songwriter Joey Green, Verde Vacay has built its reputation around creating meaningful connections through music. Guests can expect fully produced live performances, personal artist interactions, and unforgettable experiences set against the beaches and resorts of Cancun. Rather than focusing solely on concerts, the event encourages fans to spend time with the songwriters themselves, creating an atmosphere where stories behind the songs become just as memorable as the performances. Over the past five years, Verde Vacay has welcomed an impressive lineup of artists, including Giovannie Yanez, Tanner Usrey, Bart Crow, Lane Smith, Gracie York, Mitchell Ferguson, Rob Mayes, and Jennifer Hart, helping establish the getaway as a favorite destination for fans of Texas and Americana music. Green brings years of experience to the event, having released eight albums, earned a No. 1 single on the Texas Regional Radio Chart, appeared on The Voice, and shared stages with some of Texas music's biggest names. His blend of rock, soul, and country, which he describes as "post-Americana," has helped cultivate a loyal audience while shaping the welcoming community that defines Verde Vacay. As the event celebrates its fifth year, Verde Vacay continues to prove that music festivals don't have to be crowded fields and distant stages. By pairing world-class songwriting with the relaxed setting of Cancun, Joey Green and his team have created an experience where music, travel, and genuine connection come together. For fans looking for more than just another concert, Verde Vacay offers a getaway built around the songs and the stories that bring people together.

Born from improvisation, friendship, and a desire to stay creatively connected during uncertain times, Captains of Entropy have never been a band interested in taking the predictable route. Their latest instrumental release, "Infection," continues that philosophy, inviting listeners into a mesmerizing world where groove, atmosphere, and spontaneity effortlessly coexist. The West Los Angeles trio of Mike Kanon (keys), Reilly Wareham (bass), and Jason Young (drums) first came together during the pandemic for weekly jam sessions that quickly evolved into something much bigger. Rather than chasing perfection, Captains of Entropy built their identity around curiosity, allowing each musical idea to unfold naturally. That organic chemistry remains the beating heart of "Infection." Despite its ominous title, the track is anything but dark. Instead, it unfolds with hypnotic restraint, blending crisp percussion, elastic bass lines, and dreamy keyboard textures into a cinematic instrumental that feels both calming and adventurous. While the band has always embraced experimentation, "Infection" presented a new challenge by committing to a steady grid throughout the performance. That added precision strengthens the song's immersive flow without taking away the warmth and spontaneity that define their sound. The accompanying music video captures that same authenticity. Filmed inside New Monkey Studios by longtime collaborator Matthew Mourgides, the performance feels refreshingly natural. Rather than relying on elaborate concepts, the camera simply follows three musicians as they are completely immersed in the creative process. They trade smiles, lock into infectious rhythms, and remind viewers that making music is just as much about joy as it is about craft. With "Infection," Captains of Entropy prove that instrumental music does not need vocals or oversized production to leave a lasting impression. Instead, they create an immersive listening experience that rewards patience, celebrates collaboration, and quietly pulls listeners deeper with every passing minute. It is another compelling release from a band that continues to let creativity lead the way.

BUZZMUSIC's Red Carpet Hosts, Chaunté Wayans and Big Venti As the curtain closed on the 2026 BET Awards, the celebration was only just beginning. Affinity Nightlife returned with its highly anticipated Official BET Awards After Party, transforming the iconic Hollywood Roosevelt Hotel into one of the weekend's most sought-after destinations for artists, entertainers, athletes, executives, and creators. BUZZMUSIC was also on the red carpet throughout the evening, with Big Venti and Chaunté Wayans conducting exclusive interviews with artists, actors, athletes, and industry guests as they arrived at the Hollywood Roosevelt. BUZZMUSIC's Red Carpet Hosts, Chaunté Wayans and Big Venti Bringing viewers behind the scenes of one of BET Awards Weekend's biggest celebrations, the pair captured candid conversations and exclusive moments from a night filled with music, culture, and entertainment. Big Venti interviewing guests at BET Awards After Party Held immediately following the awards ceremony, the black-tie event once again cemented its reputation as one of Los Angeles' premier BET Awards Weekend experiences. Guests filled the hotel's historic main lobby, Teddy's, and the renowned Library Bar, where high-energy DJ sets from Ashley Bolen, Rico, and Atron kept the celebration going well into the night. Elijah Write at BET Awards After Party, Photo by Nick Valesco The evening welcomed an impressive roster of notable guests from across music, film, television, and sports. Jessie T Usher at BET Awards After Party, Photo by Nick Valesco Among those in attendance were Jessie T. Usher (The Boys), Tonatiuh (Hulu Love Story), Aiyana-Lee and Elijah Wright from Spike Lee's upcoming Highest to Lowest. Kyle Massey, at BET Awards After Party, Photo by Nick Valesco Also, Kyle Massey, O'Neal McKnight, Autumn Paige, Olympic champions Fred Kerley and Brittney Reese, alongside a diverse mix of rising artists, industry leaders, influencers, and creative talent. Autumn Page at BET Awards After Party, Photo by Nick Valesco Beyond the celebrity appearances, attendees enjoyed a curated collection of luxury brand activations throughout the venue. Donnell Rawling at BET Awards After Party, Photo by Nick Valesco Monbeau Afrique introduced guests to its signature fragrances, Blvkbook delivered an immersive live art experience, Fenty Beauty showcased its latest offerings, while Noonah captured the evening through premium photography experiences. Caylin Toppi at BET Awards After Party, Photo by Nick Valesco Celebrity astrologer Neda Farr also offered personalized readings, adding another unique touch to the night's programming. Presented in partnership with Maturi Consulting, Fenty Beauty, Blvkbook, Misty TV, and The CW, the event highlighted the continued intersection of entertainment, fashion, beauty, and culture that defines BET Awards Weekend. Turrentine Family at BET Awards After Party, Photo by Nick Valesco With the legendary Hollywood Roosevelt providing the backdrop, Affinity Nightlife once again delivered a celebration worthy of one of entertainment's biggest nights, proving why its annual BET Awards After Party remains a fixture on Hollywood's social calendar.

The digital media creation arena is no longer about putting up videos and hoping for a viral outlier to happen. New and old content creators alike are continuously facing ever-changing algorithms that have the power to catch people off guard. Creating lasting momentum on platforms such as Instagram, TikTok, and YouTube involves having a strategy in place that includes metrics analysis. As a result, an increasing number of independent channels and established digital publishers look toward dedicated strategic platforms to safely scale their reach. Finding an analytical partner that provides reliable, cross-platform validation has become a necessity for serious performance marketing. Here is a comprehensive breakdown of why top-tier creators consistently lean on Internetfame to establish their digital authority and unlock consistent algorithmic distribution. 1. 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Incorporating Internetfame into your standard marketing toolkit gives your brand an instant operational lift without needing massive exploratory advertising budgets. The immediate visibility boost removes the discouraging stagnation phase that causes most new channels to abandon their posting schedules within the first month. Having this clear runway allows your content operation to scale efficiently while building genuine community equity over the long term. Digital Growth and Metric Performance Trends To maximize your overall content strategy, it helps to understand how different engagement metrics translate into platform authority. The data table below highlights standard optimization benchmarks across major distribution channels. Frequently Asked Questions Will using an external metric service put my channel at risk? Using low-quality automated scripts can trigger account warnings, but premium acceleration platforms use real profile networks that mirror organic human behavior perfectly. This compliant distribution methodology ensures your profile remains in good standing while expanding its reach. How long does it take to see visible momentum on a new upload? Initial distribution pulses typically register on your internal creator dashboards within a few hours of activation. This early engagement boost helps your videos pass the platform's initial compliance checks, allowing the native algorithm to start serving it to relevant public feeds. Should I focus my growth budget on followers or direct video views? A balanced growth approach always yields the strongest long-term retention results. Increasing your view counts creates the high-retention social proof required to hold a user's attention, while a strong follower count builds the long-term profile authority needed to attract commercial sponsors. 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Some songs are written to entertain. Others are written to survive. On his latest single, “Who I Am,” Southern Florida artist Georgia Phantom delivers an emotionally unfiltered anthem about confronting life’s darkest moments and choosing to keep moving forward. Blending Southern hip-hop, rock, and country rap, “Who I Am” captures the emotional grit that has become central to Georgia Phantom’s sound. Rather than hiding behind bravado, the independent artist leans into vulnerability, reflecting on the pain, trauma, and personal battles that have ultimately shaped the person he’s becoming. Inspired by artists like Jelly Roll, NF, Struggle Jennings, Upchurch, and Five Finger Death Punch, Georgia Phantom strikes a compelling balance between hard-hitting production and deeply personal storytelling. His commanding vocal delivery cuts through layered guitars, driving rhythms, and atmospheric textures, creating a track that feels equally suited for late-night reflection and moments of personal determination. What gives “Who I Am” its greatest strength is its authenticity. Raised by a single mother in Ohio before serving nearly a decade in the military as a combat veteran during Operation Iraqi Freedom II, Georgia Phantom writes from lived experience rather than observation. Those experiences have become the foundation of music that resonates with listeners navigating depression, addiction, grief, and the long road toward healing. The production also reflects his willingness to embrace innovation. Created using Ableton alongside AI-assisted instrumental experimentation, the track demonstrates how modern technology can enhance creativity without replacing the human heart behind the music. Every lyric, vocal performance, and artistic decision remains unmistakably personal. Following previous releases like Built From Broken, Stay, and Victory In My Veins, “Who I Am” continues Georgia Phantom’s mission of creating music that offers strength during difficult seasons. More than a song about identity, it’s a reminder that survival itself is a victory, and sometimes simply refusing to give up is the bravest thing a person can do. “Who I Am” explores identity through the lens of survival. Was there a specific moment in your life that inspired this song? Going through the end of a relationship and losing what I had really made me reflect on identity and survival. It put me in a place where I had to reinvent myself and figure out who I was without everything I had known. I think a lot of people experience those moments when they wake up feeling completely alone and realize it’s time to change, grow, and become the person they need to be. That’s what inspired “Who I Am” and the idea of pushing forward despite everything. Your military background has clearly shaped your perspective. How has that experience influenced your songwriting and the messages you choose to share? Veterans often develop a mindset of pushing forward no matter what, and that’s something I’ve carried with me ever since leaving the military. I’ve always leaned toward entrepreneurial pursuits and creative outlets because they help keep my mind from drifting into dark places. During deployments, music was an escape from reality, and I realized that everyone, not just veterans, uses music as a form of healing. My songwriting reflects both my own experiences and the emotions we all face at different points in life. I hope my music can provide the same sense of comfort that music once gave me. You incorporated AI-assisted production while keeping the songwriting and vocals entirely your own. How do you see technology fitting into your creative process going forward? As an independent artist, I have found technology to be an important tool. If you don’t have a full band or unlimited resources, AI and modern production tools can help bring your ideas to life. I see it as another evolution of the technology musicians have always used, whether that’s autotune, guitar pedals, studio software, or advanced mixing techniques. There’s a big difference between typing a prompt and letting AI do everything versus using it as a starting point before shaping the music yourself. My songwriting, vocals, and creative vision remain my own, while technology simply helps me build and refine the final product. Many listeners have connected with your music while dealing with depression, trauma, or addiction. What does it mean to know your songs are helping people through those struggles? That means everything to me. After leaving the military, I struggled to find my purpose, and music became my therapy and a way to make sense of life. When I released “Built From Broken” and especially “Stay,” people reached out saying those songs helped keep them from addiction and even suicide. Hearing stories like that completely changed my perspective. If my music can help even one person find hope or keep moving forward, then everything I’ve been through has been worth it. Music truly is magic. Your catalog consistently focuses on resilience and perseverance. What message do you hope people carry with them after hearing “Who I Am”? I hope people can look back on their lives without regret and accept every version of themselves that got them to where they are today. From this moment forward, I want them to focus on becoming the best version of themselves. We only get one life, and we all deserve happiness while we’re here. Own your life, strive to be great, and leave people smiling instead of frowning. That’s the message I hope stays with listeners after hearing “Who I Am.”

There's a certain kind of sadness that rarely gets talked about openly: the feeling of watching everyone else seem okay while you're quietly falling apart. On their latest single, "Turn To Green," Bowties and Jack transform that experience into a vibrant indie-pop track that feels equally suited for late-night reflection and dancing through your emotions. The Irish trio has carved out a sound that perfectly fits what they jokingly describe as "sad songs wearing a happy outfit," and "Turn To Green" may be their strongest example yet. Built on grooving bass lines, shimmering retro synths, and infectious melodies, the song immediately creates an upbeat atmosphere that contrasts beautifully with its deeper emotional themes. At its core, "Turn To Green" explores masking, the act of hiding how you're truly feeling in order to fit in or avoid burdening others. While the lyrics reflect feelings of envy, isolation, and emotional exhaustion, the production never becomes overwhelming or bleak. Instead, Bowties and Jack create a space where vulnerability feels approachable, allowing listeners to process difficult emotions without being consumed by them. What makes the song impactful is the personal perspective behind it. Frontman Stevey draws from his experiences as an autistic person, exploring the exhausting reality of navigating social situations while concealing internal struggles. The result is a song that feels deeply authentic while remaining universally relatable. Even listeners unfamiliar with the concept of masking will likely recognize the experience of pretending everything is fine when it isn't. Musically, the band's chemistry shines throughout "Turn To Green." Having spent years collaborating on various projects after meeting at Cork School of Music, the trio sound completely locked in, balancing emotional depth with irresistible indie-pop charm. As part of a larger project still to come, "Turn To Green" offers an exciting glimpse into Bowties and Jack's creative world. It's honest, catchy, and refreshingly human, proving that some of the most meaningful conversations can begin on the dance floor. The song explores masking and the feeling of pretending everything is okay. Was there a specific moment or experience that sparked the idea for this track? Stevey: A lot of the time when I start writing, I’m not fully sure what I’m trying to say at first. So I write phrases and words I like the sound of together, and after a few lines I figure out what I’m saying, which guides me through the rest of the song. When “Turn to Green” started to come together, I think the main experience that came to mind was when I got older and realized my life wasn’t where I thought it would be, while everyone around me seemed to be further ahead and doing fine. I wanted to explore that mix of pretending to be okay with who you are and the envy you feel when other people seem to be fine. You describe your music as "sad songs wearing a happy outfit." Why do you think upbeat music can sometimes be the best vehicle for difficult emotions? Matt: Lots of songs that deal with darker/emotional issues tend to have music that matches that theme. Some people find comfort in that, which I completely understand; I used to as well. Writing about personal experiences to a more upbeat instrumental brings the idea of universal understanding. It lets people know they aren't alone and others are going through similar issues. I find the blend of emotional lyrics to bouncier tracks helps show that things get better. Stevey, you've spoken openly about your experience with autism and masking. How important was it for you to bring that perspective into your songwriting? Stevey: I feel like too many people have to hide their disabilities/neurodivergence in an attempt to fit in, but if people could talk about it more freely, maybe awareness and acceptance would help people feel safer to be themselves. I also think there’s quite a lot of media about autism over the years that is told by people who aren’t autistic themselves. So having autistic experiences shared by autistic people themselves is something that I think people like me would love to see a lot more of. The song balances personal experiences with themes that feel universally relatable. How do you approach writing something deeply personal while still connecting with a broad audience? Kenny: There’s a certain level of commonality between what someone who’s neurotypical and someone who’s neurodivergent may feel. Though the experiences/feelings would be exaggerated. Whenever I’ve been asked “What’s it like to be autistic?”, I find myself having to write my own metaphors to better give them an idea. I imagine that a neurotypical person hearing these lyrics would think “Yeah, I’ve definitely been in this scenario once or twice”, whereas a neurodivergent person would see it as another Tuesday. You almost have to dress it up to make it understandable, which is ironic given the nature of the song. This release is part of a larger project in the works. How does this song fit into the bigger story you're preparing to tell? Matt: Some of the material we started working on in our last year of university together. It was a difficult time for us, between academic pressure, love life, and personal life. ​ Even though the world is so connected, people still struggle to talk or realize that others could be dealing with the same issues, and that's something we want to highlight.

As major-label groups continue expanding their influence across distribution, services, and artist development, Swedish music company Amuse is positioning itself as an alternative for labels and management teams looking to maintain ownership and creative control. The company announced a new partnership with Swedish independent powerhouse TEN, alongside the rollout of a new analytics platform designed specifically for modern music businesses. For many in the industry, the timing feels significant. Over the last several years, independent labels have watched as many of the tools and services they once relied on have been absorbed into larger corporate ecosystems. Distribution, marketing services, royalty infrastructure, and artist development platforms increasingly sit under major-label umbrellas, creating new challenges for teams determined to remain independent. The Stockholm-based label and management company helped launch the careers of major international acts, including Zara Larsson, Icona Pop, and Omar Rudberg. Through the new agreement, TEN will gain access to Amuse’s Label Services division, which offers support across release management, catalog optimization, royalty reporting, physical distribution, and user-generated content management while allowing the company to retain its independence. Alongside the partnership, Amuse is previewing a new insights platform built to centralize artist and catalog data into a single workspace. The platform combines cross-platform analytics with distributor-level information, helping labels identify growth opportunities, monitor campaigns, and react to emerging trends across streaming services and social media. One of its most notable features is an alert system that surfaces early momentum signals, such as unexpected activity in new territories, spikes in user-generated content, or renewed interest in catalog releases. As independent music continues to compete on a global scale, access to actionable data is becoming just as valuable as distribution itself. Amuse appears to be betting that the future belongs to companies that can provide both infrastructure and independence. Why is it important that labels have an independent alternative to the current services on the market? With most existing services sitting under the control of the major labels, we felt we had a unique opportunity to provide independent labels and management groups with a modern, all-encompassing solution that cannot be accessed anywhere else. Thanks to our independent infrastructure and ownership, Amuse is perfectly suited to support other organizations without forcing them to compromise on their entrepreneurial and creative control. The independent music sector has long proven itself to be an integral part of the music industry, and so with the expansion of our label services division, we hope to play a valuable role in protecting it. Why was TEN such an exciting prospect for Amuse? First and foremost, it’s an honor to be working with TEN, which has long proven itself to be an exceptional organization and place to develop great artists like Zara Larsson, all whilst maintaining a fierce commitment to independence. Furthermore, being a fellow Swedish business, we are truly excited to partner with an organization like TEN, which is a shining example of Swedish excellence in the music industry. We’re looking forward to providing them with the valuable data and power from our insights to further support their catalog and label operations. Why has Amuse taken such a data-led approach with this partnership? Our proprietary software and distributor-level data access are at the core of everything we do at Amuse, and this approach allows us to spot opportunities before the rest of the market and operate with evidence behind our convictions. Our Artist & Label Services platform will allow us to optimize their vast catalog, as well as find moments for sync opportunities, monetization across different DSPs, and opportunities across different markets. With data in our DNA, we’re proud to be able to bring our expertise to the wider industry and provide independent teams with the insights that they need to thrive in the market. Does Amuse have broader ambitions for this new insights platform? We’re very proud of the platform we’ve built so far, but we have no intentions of stopping there. Over the coming months, our ambition is to provide turnkey solutions for labels and managers to win business with full transparency. Providing superior business intelligence that no one else is providing is only the starting point.