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From notable styles and a stunning stage presence, M-Cellz’s music is standing out as an entity all on its own. The quality of art, music, and dedication put forth by the artist has definitely made a mark and impact on the music community. The Norwalk, Connecticut-born and current Atlanta resident, is the owner and CEO of his independent label and brand Grind Trybe Entertainment. M-Cellz is solely driven to expand his brand and build more of a fan base for himself and his company, all while delivering nothing but good quality music to the world. Honing in on his authentic emcee delivery, the unalloyed and present performance from M-Cellz shines brightly in, “The Business.” Recruiting Hip-hop artist S.L.I.M in order to achieve the desired sound that tours us through the verses, we are offered up hard-hitting energy that thrives on the dynamism that both artists bring forth. The buoyant instrumentation courtesy of OrionCreates and Gerard sits heavily on your mind as you’re persuaded to get up out of your seat and fuel your soul with the charismatic likes of the music at hand. “The Business,” allows you to feast on the lyrical complexity that both M-Cellz and S.L.I.M bring to the table as they flaunt their undeniable swagger through slick cadences and perfectly timed rhyme schemes. Conveying a motivational message that touches on the struggle they’ve been through to get where they’re going, your eyes are opened to the confidence oozing from this track. Conquering an inimitable panache that effortlessly flows through your headspace, M-Cellz weighs in superlatively as he destroys this beat with an unapologetic persona. Delivering us a minimalistic approach to the oversaturated bells and whistles blazing, keep your mind open to the seamless pieces of M-Cellz’ universe slowly coming together in a raw and gritty fashion. Congratulations on the release of “The Business.” How did the collaborations between yourself and S.L.I.M come to be? What was it like working with one another? Me and S.L.I.M have been friends for years, that's my bro, we make great songs together. Our chemistry on the track is untouchable. Working with one another is always fun, he's from New Orleans and I'm from Connecticut so the blend of our two different styles is always complimentary. What themes and messages are you hoping that your listeners pick up from “The Business”? That you're always going to have haters, and no matter how much you progress in life and change for the better some people just don't want to acknowledge the positive change you've made, but that's THEIR perception and that has nothing to do with you. Always keep grinding! Could you please take us into what the creative process looked like when bringing this song to life? I really wanted to put my brand out there, especially my merch. I'm about giving a message to the people, I like substance. I wanted to show that not every hustle out there has to be all about selling drugs or something negative, and no matter what business endeavor "We", people of the black culture pursue, people are always going to see us in a stereotypical light and that's what I wanted to depict. This visual is a continuation of my other single/ video called "Can't Take" which shows 2 officers stalking me in hopes to catch me doing dirt, only to find out I've been selling my merch all along. What is your favorite lyric that you lay down in “The Business”? Why? My favorite line is probably when I say "Ain't study none, but I passed those tests. It's the school of hard knocks, life knows best"...Because it's so true. Life's like a test that we don't get a chance to study for, there are so many unexpected twists and turns. Hence the saying Life/experience is your best teacher What's next for you? Anything and everything I put my mind to, The sky's the limit! Definitely the expansion of my Grind Trybe brand and so much more. Grind Trybe is more than just the music, it's about getting money with Your tribe (Close Family/ friends) and it's about the Culture. Music is my core passion but I'm trying to definitely take this beyond just music, I just wanna help make a powerful and positive impact in society, While expressing my creativity to the world. YouTube Instagram

Breakthruu is a multifaceted EDM, Hip-Hop, and Trap producer, DJ, and engineer who hails from the Bay Area but now calls Los Angeles his home for the moment. His sound has been influenced by a lifetime adoration for Classic Rock, Metal, Emo-Hardcore, Hip-Hop, Rap, R&B, and of course the timeless electronic favorites such as Dubstep, Trap, Future Bass, House, Techno, and Trance. Breakthruu has been actively DJing for 10 years now with hopes to make his fans and listeners feel their lives being positively shifted even if it's only for a brief moment. Teaming up with the ever so talented Yo. Izz, the two artists create an elusive atmosphere that takes a head-on approach to a mesmerizing bop of reminiscent tendencies. “That Rush,” combines ethereal elements that syndicate Hyperpop with a Hip-hop realm, you immediately get lost in the minimalistic approach that the beat immerses itself in as it creates an impact in each radical pulsation. Accompanying the reverberated resonance of the enticing vocals swaying in and out of rhyme schemes, you hear a story unfolding at the seams. Digging into the sentimental hues of missing someone who was once so important in your life, Breakthruu and Yo. Izz allows us to take the scenic route on this sonic expedition as they paint our canvas in immersive illustrations that have our minds working overtime. As “That Rush,” progresses, we can’t help but admire that slow tempo single provided to our heartfelt tenors. We’re fully wrapped in the tantalizing appeal that the dynamism of both artists drapes us in. Creating a deeper impact with each listen, “That Rush,” is the wistful echoes that you need drowning your soundwaves. Breakthruu and Yo. Izz is most definitely creatives that you want to keep on your radar. We’re really vibing with this collaboration between yourself and Yo. Izz on “That Rush.” Could you please tell us how this single came to be? This single came to be I believe all the way back in September of last year. Yo. Izz and I are both close friends from the bay area and he was visiting me in LA for 2 weeks to make music. We made several singles and this was one of them. We had so many singles at that point so it took time to get to this one. As the producer, I don't have the opportunity to always release songs I make with artists as one of my own singles but we decided that after we had released so many singles under his name that it was time for me to have one. What was it like working with Yo. Izz to give “That Rush,” the desired sound that we know and love? Iz and I have known each other for over 10 years so our friendship allows for us to be creative together without too much ego getting involved. We both trust each other with our talents. When it comes to me producing the track, he sits there and lets me do my thing completely. He just vibes and tells me when he does and doesn't like something. We're efficient and can even get 2-3 songs done in a day at times. My influences on this one were XXXtentacion's "Jocelyn Flores" & "Woah" which helped me get to the sound I wanted. With each creative being different, how do you know when a song is complete? I trust my gut and my instinct, if it feels right and I've listened over and over again and nothing is missing or sticking out then I call it done. The mix and master have to be on point everywhere-car, phone, headphones, portable speaker, TV speaker, etc. I'll test on everything, and if it doesn't sound good on one of them it's not done yet. It's back to the drawing board until it sounds right. Being in the industry for 10 years now, how have you found yourself growing as a creative from your first release to now? I began this journey DJing and being an artist-photographer for many years which gave me a key set of skills- pushing creative limits, learning to work through growing pains (creatively speaking), networking, stage presence, the business behind music, promoting shows, who are the big players in the music industry behind closed doors, how to get bigger and better gigs and learning how to keep connections and build new ones. The list could go on because I really did a lot of development early on. Nowadays I'm back almost at square one with only 2 years of producing experience which is fine because knowing that I have this knowledge and experience makes me feel comfortable with where I'm at. My releases from 2 years ago were very beginner, I've seen immense growth from then to now. Dedication does pay off in the long run. What's next for you? I will have several singles that I produced for Yo. Izz coming out each month. I have a couple of remixes of my good artist friend Nodis' songs ready to drop. Just have to get the green light from all the other parties/labels involved. I have a couple more of my own personal singles in the works coming out soon. I'm also highly considering going to Icon Music School here in LA once in-person school goes back to normal. I want a degree in music production and to further my skills/hone my brand & sound. I'm in it for the long haul, this won't be the last you'll hear of me. Instagram

Facing the forfeit of touring opportunities, marketing prospects, and the halting of his promising acting career all due to a pandemic that also claimed the life of a dear family member, Que-Brick delivers a project near and dear to his heart titled, ‘Lost Jewels.’ The 16 track album was mainly recorded in isolation and with the one and only producer mastermind, Othello by his side. As Que Brick’s first offering of 2021, he delivers a thesis of a beleaguered soul, utilizing his sizeable talent for combining lyrical earnestness with passionate melodies to convey a ray of hope for not only his own life but those of his audience. As we focus our attention on the introductory single on this project conveyed by rage, Que-Brick has us tuning into, “Rock Bottom.” Immediately transitioning our attention to a cerebral state of stillness, Que-Brick approaches the melodic beat in a cognizant manner that drives home his lyrical dexterity and ability to tell a well-worded story in his musical offerings. Impacting the speakers with hard-hitting verses that swindle our mindset to sink into our seats, Que-Brick is a force to be reckoned with as he performs with conviction in the melancholic hues shed on “Rock Bottom.” Adapting his messaging to the tantalizing instrumentation that elusively trucks on through the progression, we’re open to hearing the vulnerability that gushes from Que-Brock in an effortless manner. Fixated on telling his authentic truth, Que-Brick molds his sonic delivery into relevant content that has his audience begging him for more. The emotional bonds that seep from the connection he portrays prove that Que-Brock encompasses compassion and drive, as he is grippingly raw in what he presents through the microphone. If “Rock Bottom,” is an indicator of what we can expect on ‘Lost Jewels,’ then we suggest that you hit play, and take in all that Que-Brick has to generously share with his fan base. Congratulations on the release of your album, ‘Lost Jewels.’ We are loving the track, “Rock Bottom.” What inspired your songwriting on this particular track? The entire album is like a mixture of my personal life and how I viewed the world in 2020. It was one of the toughest years in my life, to say the least. It’s obvious that covid affected the world in many ways. People lost their livelihood. Their means to live and be a productive citizen in America. As a Black man, we’ve dealt with hardships and oppression for over 400 years. So on top of dealing with a pandemic, we’re also still dealing with social injustice. RIP to George Floyd and we still need justice for Breonna Taylor. Amongst others. Channeling that energy into music is where I shine the most. I can’t be sold on any politicians or parties. America is what America has always been and that’s how Rock Bottom came about. What are you hoping that your listeners take away from the overall message of the 16 track album? As people, we all go through things. My music is a reflection of my life at that moment. Making it a relatable as possible is my mission. I hope people are inspired by truth and motivated by passion. This is my love letter to Black Excellence, Black Trauma, and Black Love. The Joy and the heartbreak. What encouraged your placement for “Rock Bottom,” becoming the opening single? I can’t say “Rock Bottom” is a single. It’s just the song I chose on this particular day to talk about. It’s the song I’ve been playing the most lately. But that changes often. It’s honestly the people who will decide what is single and what will be that “one” from me. I just make music that resonates with me. And hope that it resonates with others. Out of all songs on the project, do you have one that resonates with you more than others? I would say “Across the Waters” is the most personal. Losing my aunt last year turned my heart cold. It affected me in a way no other death has. I’ve lost my best friend, my sister, my pops and still, this one feels different. It’s the one song on the album where I care how people feel about it. She meant the world to me. Instagram Twitter

Jaiden Lovett is a young rapper from Tulsa who began making waves in his hometown by freestyling to his small Instagram audience. His fan base began to grow with his talents and he eventually released his first single “Fiji” in 2018 under his rapper alias Kidgoten. Since then, the Oklahoma artist has reached over 200,000 streams on all platforms from his debut album “Kidgoten New Era.” Best known for the dynamic vibrance he brings to each verse, it is clear to fans that rapping is Kidgoten's first language. He has recently opted to take a break from producing new music this year so he can cultivate his other talents. He has officially started his own record label which is set to release his first artist Chefuno’s debut album. Additionally, Kidgoten is branching out into the production industry as he works on some movies and shows that may come to light later this year. With an artistic rebrand being planned this summer, we can expect new music from the young artist by early 2022. Instagram Facebook

With no definitive hometown prior to his arrival in Nashville, independent artist Owen St found himself more at home than ever upon joining forces with the creative collective It's Like That Records. His sound reflects this journeyman's upbringing, tastefully blending his widespread influences into a genre-fluid sound driven by the spirit of Indie. From Alternative and R&B to Bedroom Pop and Hip-hop, Owen St looks to showcase the beauty in all corners of the music landscape while challenging the crumbling barriers of outdated societal norms and biases. Tantalizing and inquisitive, with a touch of blown-out captivation, the single and music video “1,000,” by Owen St has us tip-toeing in a vividly etched universe of luscious vocals and mid-tempo ambiance. As Owen St exudes a passion-fueled performance coming straight from the soul of his poignant timbres, you’re immediately drawn towards the burst of color provided in the creatively thought out direction of the eye-catching visuals before us. The center of attention is full of freshly prospered life with an extravagant buffet of mouth-watering fruits to match the juicy sonic hues in “1,000.” The lyrical motif that thrives in the mesmerizing chorus, ‘you taste like watermelon, you’re so refreshing and sweet,’ is thoroughly brought to the foreground in the fruit buffet that is attacked by Owen St and friends as we drive back around to the community-powered quintessence that Owen St is known for delivering. Panning between the fruitful main attraction, you’re also offered the humorous tones that Owen St plays upon in the visuals portrayed. Finding him on the football field, basking in good times with his friends, the spirited tenor of Owen St is more apparent than ever. Continuously driving it back to the individuals he showcases in his music video for, “1,000,” you’re caught up in the entrancing sounds that make you question; was this music video a daydream? All in all, if this was a dream, we don’t want to wake up. What inspired the songwriting of this specific song? I’ve had the idea for the hook of the song for a while, but it really started to come together last summer. I really wanted to capture that feeling of being initially overwhelmed when someone else is being entirely themself, but opening up to it as they invite you to do the same. I love songs about vulnerability, and while being vulnerable can sometimes carry a certain level of tension or be a touchy subject for some, I’m learning that it can be such a lively, upbeat feeling to open up. Being real and vulnerable can always be groovy if we let it. The visuals are so creative and extremely well done! Was the vision we see always your main inspiration? The visuals came out even better than I had hoped for! Working with one of my best friends Jah Frida who produced the song & did the cinematography for the video, this project really has his creative spirit running through it as much as my own. I came to him with a storyboard, but not so much a frame-by-frame layout. This always leaves room for him to be behind the camera looking for fun B-roll and having that extra eye for shots that we didn’t plan for but are too good to pass up. So many of my favorite moments came from something Jah would notice and say “oo let's get that!” From a visual standpoint, my mindset is to set the scene, bring a few characters to life, and then focus on how they interact. A storyline always helps tie it all in, in this case, the travels of the time-machine cassette player connect all the scenes, but it’s more important to me to have a vivid setting and characters that feel like people. I love to keep an element of surrealism in visuals, enough to where it feels like our world if we just turned up the vibrance. What are you hoping that your listeners take away from the single and music video as a whole? I hope anyone who listens to the song or watches the video can get a little escape from the heavy or the mundane in life. Keeping it 1,000 is to take a moment to embrace everything we are and the people around us that encourage this freedom. Whatever makes you feel like yourself, turn that dial all the way up. We deserve it. Are there any memorable moments from the set of, “1,000,” that you’d like to share with your audience? This was definitely the most fun I’ve ever had on set, everyone involved brought the energy. After we filmed the fruit scene, we went right into the kitchen and put as much of the fruit as we could into the juicer and made some tasty stuff. I was for sure drinking watermelon juice for the next week. Also, probably my favorite shot in the whole video where I’m hanging on to the goal post was the toughest to film but by far got us laughing the most in the process. I’ll admit I kept on falling and falling but we got just enough of a shot to use thankfully. What can we expect to see next from you? I’ve got a few collaborations in the works right now that I’m super excited about! Been working on a handful of features with some artists I really love. Last fall, I recorded an EP with some of my best friends that are almost ready, should be out this year. This one I’m really stoked about because it let me dive into a different side of my music. I’ve always loved hip-hop, especially more of the underground genre-fluid side, and in the spirit of that this project will be a lot more driven by the constant pressure in the state of our world currently, and I love that we’re taking a dark time and making something beautiful out of it. Also working on a trio project with the fam Jah Frida and 1 1, two of the other members of our collective It’s Like That Records. Not only are they great friends, but two of my favorite artists right now in the most unbiased way, so the energy working with them is electric. Lots of alt r&b, Avant hip-hop vibes with influences from anywhere and everywhere. We’ll be working on that all summer! As for the next Owen St project, I’m really excited about these new songs we’ve written. They feel completely honest and helped me make light of a lot of confusing and conflicting feelings. I’d say most of my songs start out as conversations I never got to have and wish I did, especially with these next ones. The brand new ILT studio is so close to being finished, and later this month once it is, we’ll be in there laying down all the next stuff. I’ve been feeling so inspired by 00’s alt-rock this past year, so that influence is going to be a fun additional element for the sound of these upcoming songs. Just trying to keep building out this colorful world we found ourselves in. Instagram

Coming in hot with a fiery, serenading EP, Summers Ovver gives audiences an incredible culmination of genuine, quality-produced R&B music. Working alongside Tre Kent, this enticing duo has what it takes to create a sonic atmosphere of relaxing, relative vibrations that will have listeners from all over in absolute admiration of their dynamic talent. Summers Ovver, a Salisbury, Maryland native, is a producer, songwriter, and artist that has a gift for masterfully creating an effectual and adept sound. With the release of 'If Your Alone Tonight,' we are engulfed in fervent, elegant, and provisional music. The ability of Summers Ovver premiers to connect with listeners and provide a relevant basis of emotion holds incredible value, a treat that many artists fail to provide. Boasting inspiration from producers and artists including Bryan Michael Cox, Rodney Jerkins, and Brian McKnight, Summers Ovver presents pride and precision in his incomparable craft. As the EP kicks off with a crisp intro track labeled "Incase Your Alone Tonight," we get a bold taste of the versatile and encapsulating flavor which foreshadows a unique venture of experience through the rest of the EP. "Light a candle" with the follow-up hit titled "For 2nite," with intrepid vocals and a deep bassline that focuses on a sensual adventure through a slow-rock anthem of divulgence and lyrically dexterity. Next up on the list is "Open Love," which stands out as a unique piece that gives fire and flame to relationships. The vibrant background singing in combination with a mid-tempo beat leaves the audience with a breath of fresh air in the form of memorable style and grace. As we're gently soothed into our next track "Waitin For You" the listener gets a chance to appreciate a superior sound with a lyrical aptitude and a throaty chorus. This piece particularly paints a mental picture for the audience that's second-to-none, giving substance to a fundamentally sound project. "Saden Love" is the following track that features the angelic voice of JHAI. The way Tre Kent's vocals are complimented in harmonic duality with JHAI enriches this hit with feverish heat and seduction. Without second thought this song stands out as a bold and striking testament to R&B and what it stands for. Closing out the EP with "Trust Issues," Summers Ovver and Tre Kent once again come together to deliver a crisp sound that only they can create. By doing what they do best, this thrilling duo gives life to the lyrics recited in this song "can't be only me, baby girl it takes two." With the compelling production and conveyance of technique spotlighted throughout this EP, audiences everywhere get a powerful idea of the musical integrity Summers Ovver possesses. On a final note, lull yourself into serene dystopia as you sink into the insightful EP 'If Your Alone Tonight.' Congratulations on the release of your visceral, enlightening EP Summers Ovver, and thanks for joining us here at BuzzMusic. Where have you drawn some inspiration from that's gone towards the creation of the EP? I would say a lot of inspiration for this specific project came from past relationships & experiences with females... a lot of failures within those too I might add.. which you all will hear within the music. If there was one message listeners could draw from the EP, what would you like it to be? One specific message that I would like for people to take away from the project, is that everyone needs love. Everyone needs some type of affection. It’s just an essential feeling that you have to go through in life! Some people try to play hard-bodied and cold-hearted when it comes to pursuing relationships.. but as I said, the reality is that everyone needs it. Can fans expect more of the same great sound moving forward, or do you plan to shift your focus into different genres at any point soon? Oh yeah! I and Summer ovver always come up with that heat. I don’t know what it is about the chemistry between us musically but it just works man. We definitely have more singles on the way this year. Our next single which is titled “Friends” is scheduled to be released on April 2nd. It’s on an R&B vibe as well but we definitely will be stepping into other genres for sure. How did the talent between yourself and Tre Kent come to be the collaboration that it is today? So me and Tre Kent go back to about 2018. I heard a single he put out back then titled “On Me” and after I heard the raw talent he had on that track, I just had to hit him up to collaborate via Instagram. Little did we know that it would turn into an actual brotherhood. Over time the trust and musical chemistry would develop. But yeah.. 2018 sparked the journey we’re currently on. What sort of influences in your life brought you towards writing and producing music? My family, everyone is musical and it took me some time to find my stroke of genius in the family, and production and crafting songs seems to be my thing, but my cousins and my family and just me trying to get out my feelings are what brought me to production music. Instagram

Visalia, California, native artist Soap has valued being surrounded by music throughout her entire life. Being not just a singer-songwriter but an artist with the skill and ability to play guitar, violin, piano, and ukulele Soap is unlike any other artist in her genre. Drawing towards a spooky vibe with her music, her new single “Warning label” is a jazz-style piece that will give listeners a feeling of inner uncertainty. Each slow-moving guitar and drum combination fit seamlessly as Soap’s lyrics crawl through the track. Being influenced by the ’50s and other jazz-style tracks, Soap sneaky instrumentals have a beat perfect for the slow-moving two-step. “Warning Label” examines personal experience where one feels a sense of release from an unkind love, and looking back is able to reflect on all of the foreshadowings for misery and betrayal. With lyrics like “they warned me about you,” and “time came to tell,” it is clear Soap feels regret as she looks back on a situation where she didn’t read all the signs and cues and ended up causing personal harm to her emotions. Soap’s sneaky, jazz-style tracks are so unique and bring a new element to slower-based singles within the industry. Can you walk us through the storyline behind your new single “Warning Label”? I started working at a camp near Shaver Lake and I started a relationship with a coworker, some of his friends seemed a little off about the whole dating thing. It wasn't until I left camp when his friends who also became really good friends with me cut ties with him and told me how bad he was and warned me to watch out for him. Did not want to believe it at first but fast forward 3 months and I was extremely drained and the relationship ended, that's when the title "warning Label" came to mind. People told me what I was getting myself into but brushed it off and continued seeing someone that was not good for me. You mentioned you have drawn influence from the 50’s and jazzy music, do you have any specific artists who inspire you? I have a mix of influences, from the 50s-60s I enjoy listening to The Shangri Las, Dinah Washington, Billie Holiday, Etta James. I also have a couple of other artists who inspire me like I love Lana Del Rey's poetry, Jim Morrison's poetry slaps too, I kinda just smash and mix all that together to form my own style. How would you explain your musical style to people who may be new listeners of your tracks? People tend to assume most of my songs are sad and gloomy but I believe it's just a dark raw sound than most songs, I have a very mellow dark vibe to everything I play, I've been compared to Amy Winehouse and Lana del Rey but again I have my own twist to it. How have you been able to tap into your talent of playing guitar, violin, piano and ukulele and what do you feel are your next steps instrumentally? Honestly, everything I can put my time into I'm willing to learn, I would love to buy an old piano and continue getting better at it. I started playing Violin when I was 12 so I'm thankful to be able to read music easily now, It's really fun to connect with people musically and create with different types of instruments. For now, I'll like to put more time and effort into what I know in hopes of getting better in the future. Instagram Spotify

American singer and songwriter Manny Pemberton arrived as a squeaky-clean teen Pop/R&B artist with his first single, "Girls All Over The World." This title earned the singer three Beat 100 Awards and the #2 music video in New York City on Video City TV. While there was nowhere to go but up from here, this singer was only getting started. The Cincinnati-based R&B singer, songwriter, and entertainer is currently making noise with his hit single, “GPS.” Taking an early 2000’s approach to the instrumentation, you’re fully immersed in a seamless concoction of gushing charisma. The smooth and sultry vocalization that Manny Pemberton exudes has you falling under his spell as he waves his lyrical wit upon the enthralling masterpiece that is, “GPS.” Taking you into his world of carefully curated cadences, Manny Pemberton invites you into his mind with an effervescent appeal that is sure to have his fan base flocking to him. As we dive into the songwriting, we’re made aware of a plotline that reflects on a guy who is much too busy to be tied down in a relationship. Manny Pemberton turns up the heat and allows us to simmer in a transmission of Pop-fueled R&B that embodies all characteristics of a certified hit. With “GPS,” already going viral on numerous platforms such as Dubsmash, Triller, and TikTok, it is more apparent that Manny Pemberton fits right into the pocket of intoxicating bops that make your hips swing. “GPS,” is available on all streaming platforms, and Manny Pemberton comes well equipped with the hypnotic vigor guaranteed to stay stuck in your head long after the song is over. We love the vibes of your latest single, “GPS.” What moment inspired the creation of this song? Thank you for having me. The inspiration came to me after I heard the chorus of the song. We love the 2000’s styled ambiance that sits in this track. Could you please take us into what the creative and recording process looked like for “GPS”? Well the hook “Shawty gotta GPS on me, etc...” was actually introduced to me by my good friend (Aaron Freeman) who’s a wonderful songwriter, I built the storyline around the hook. From there, I reached out to my uncle (Jimy Bleu) an amazing musician and producer, and my good friend (LOVRemy) another wonderful producer and songwriter. Then the results are what you hear. How does it feel to have one of your songs going viral on Dubsmash, Triller, and TikTok? Do you think this will play a role in how you write music from now on? It’s very humbling. Actually, before the song was released I posted, I believe it was 20 seconds of the song and people were hyping it up. My DMs were blowing up, people were asking when the song is dropping and then the next thing I know on Tik Tok everyone was doing the #GPSChallenge. I couldn’t believe there was a challenge going on to the song, that’s when I decided to release it. It actually falls into place with how I write my songs, ie; music that will make people feel good with a good storyline. What are you most excited about next in your career? I’m looking forward to branching into all avenues of show business that I can, like acting, I love musical theatre, and hopefully collaborating with other artists. What has been keeping you inspired to create music? I’ve been writing and performing since I was 10 years old, and I love it. It’s what I am born to do. I come from a family of musicians and entertainers, I’m a fourth generation. It’s important to me to keep my family’s legacy going. Instagram Twitter

As an established multi-genre singer-songwriter, Kathryn Cloward has been able to share her transformation journey through life through the lens of her various singles and albums. Releasing over 4 full-length albums and 3 Kathryn the Grape® albums to date, Cloward creates music for all ages that positively engage individuals as her tracks have relatable lyrics and emotions. In her new single, "Magic Between Me and You," Cloward brings forth a fresh perspective to lyrical storytelling where she examines how the spark of a moment can bring forth magical things. Filled with positivity and energy, each strumming guitar instrumental builds throughout the song to create a fun-filled single that radiates with joy. Cloward has a light vocal tone that will engage listeners to the magic within her voice and the magic within their own lives through lyrical storytelling and captivating and fulfilling musical arrangements. While also being a children's book writer, Kathryn Cloward provides children with positive self-help tools through a positive means, and her music transfers directly into this path as well. "Magic Between Me and You," is a great showing of Cloward’s introspect and inner passion for music and songwriting; and a strong start to 2021 for this amazing artist! Your new single, "Magic Between Me and You" is filled with feelings of positivity. Can you walk us through what the process was like while writing and producing this piece? I wrote “Magic Between Me and You” in January 2020. Since most of my songs start with a feeling and then lyrics and melody just come to me, I felt inspired to write this song because of a magical moment I experienced with someone who ignited my curiosity and creativity. I felt very drawn to their magnetism and just had to connect with them. I think many people have experiences like this — where an encounter with another person, even for the briefest moment, can spark excitement and passion. This song is fun and flirty, and I like that. I worked with my friend Daniel Fritz on producing the song during COVID, mostly from home studios. I recorded my vocals at Jason Mraz’s home studio with producer/engineer Jeff Berkley, who has produced four of my albums. I like working with Jeff and since Jason’s The Om Studio has separate rooms, it was safe to record there during the pandemic. The male backing vocalist on the song is Leonard Patton, an incredibly talented artist I have worked with quite a bit. Leonard recorded his vocals from home, too. How do you feel you have grown and adapted as an artist over your various album releases and experiences? This entire journey has been about growing, exploring, and becoming. The songs on my first four Kathryn Cloward albums were written all within the period from 2013 to 2016. I was just pumping out songs like crazy as I was deep in my healing process — working through some heartache and shedding old, imprinted patterns that no longer served me. While I wrote some songs between 2017 and 2020, I just didn’t love them enough to energize them. I knew I wanted my sound to evolve and I really got solid with a refreshed direction on my music at that time. The Kathryn Cloward music I am releasing now is all-new from 2020 on and reflects a more whole Kathryn. I am stronger personally and I am aligned with understanding my passionate energy, and my new songs reflect that evolution. I will be releasing my fifth Kathryn Cloward album soon, with my first two singles of “She Roared” and “Magic Between Me and You” debuting my fresh vibrancy. There’s less heartache on my new songs and more whole-woman discovery. It’s been an empowering journey for me. All of your singles bring a fresh perspective to storytelling through your passionate lyrics and soulful lyrics, how would you describe your personal sound, and did you have any influences who helped to shape this? I guess I’m a little bit country and a little bit rock and roll, with some pop sparkle. As a blanket statement about life, I don’t like to be boxed into one thing. I am not linear. I am full spectrum and full passion. My feelings are not linear. I feel everything and I think that’s what my songs bring forth. I articulate into my songs the emotions I have experienced. Sometimes, I want to rock out in full tilt empowerment and I resonate with my 1980s sheroes — The GoGo’s, Pat Benatar, and Heart. Other times, I am more introspectively charged and my country storytelling songwriting comes through, inspired by the influences of some of my songwriting sheroes — Gretchen Peters and Mary Chapin Carpenter. I think my music depicts the journey many women go through in life as we maintain many roles and responsibilities with regard to other people, while also growing through the question of, “Who am I now?” My music is the transparent and authentic journey of me constantly asking and answering that question for myself. It is super interesting that you have released books as well as your music, how do you think these two media fit together and what do you like specifically about each individually? I believe wholeheartedly that storytelling is the way we understand each other and ourselves. It’s the root of everything. I am a writer, a storyteller. Words matter to me. I am guided by the purpose to create and write for my own understanding and then I share to provide for others. Writing my Kathryn the Grape youth series of books and music is fulfilling for me. It was in creating the illustrated me that I finally had the courage to brave the music industry with my Kathryn Cloward music. I can’t wait to get up every morning because I know each day I get to create and there’s nothing more exhilarating than manifesting an idea into reality. What's next for you? I have a lot going on. Three major projects I have been working on for the past two years, that all got paused during COVID on some level, are releasing in the next few months. I just released my brand new Kathryn the Grape “All Together” 10-song album for youth and families. An album I produced and wrote with teenager Michelle Hopkins is releasing in March. Michelle has a rare incurable disease and her new album helps raise awareness for the rare disease community. Also, I am gearing up to enjoy the release of a book I wrote for Father Joe Carroll, a humble hero for San Diego who developed housing to help people experiencing homelessness that is now called Father Joe’s Villages. It’s important to note it was through the Father Joe book project that I met Daniel Fritz, who has helped me produce all my new Kathryn the Grape and Kathryn Cloward music. I just keep getting guided to the most magical people and the most magical experiences, and I trust new songs and books will keep coming through, like my newest single, “Magic Between Me and You.” Spotify Apple Music YouTube Amazon Music Instagram Facebook

As an emerging indie artist, based in Vancouver, Canada, Victoria Groff releases her debut single after writing music for herself privately over the last ten years. After practicing a variety of acoustic covers and originals in late 2019, Victoria had the opportunity to collaborate and produce with other successful artists which catapulted her career forward and has been making music ever since. Her debut single “Sun and Moon” is an ode to dealing with a difficult relationship and the beauty within personal growth and hope. The process of struggle and change having the ability to move forward is a very important chapter within her life that she was brave enough to share with the world in this piece. The natural, light vocal tones complement and glide to interlock within the various instrumentals to create a smooth, flowing track. “Sun and Moon” has a relaxing nature that soothes listeners' minds and souls with every in-depth verse and brings a sense of joy to the struggles that many relate to. This connection within her personal life, her music, and her listeners are truly what sets Victoria Groff’s music apart. Every warm and honest vocal dives deep into an indie beat that will soothe your soul. Your debut single “Sun and Moon” is such a beautiful piece. Can you take us through what the process was like when writing and producing this single? Thank you for the warm welcome and words! I wrote Sun and Moon six years ago when I was struggling with the aftermath of a bad relationship. I took a trip to see my extended family, and one night was inspired by the beautiful and strong relationships I was surrounded by. I felt the inkling of the belief that maybe I could have something that special in my future. The words came quickly to me that night, and Sun and Moon were created. I brought this song to my producers, Sal and Pete from Sound of Kalima, as just a voice recording of me and my guitar. Originally we had a difficult time trying to figure out what sort of vibe we wanted, and they challenged me to listen to my current favorite artists for the week and listen to the production of the music and come back with some suggestions. This was difficult for me, as I always listen to the songwriting in songs first, not the production. I came back to them the next week with ‘It’s OK If You Forget Me’ By Astrid S, loving the combination of a single vocal and guitar at the beginning, followed by a more chill-hop upbeat vibe in the middle and end of the song. Pete and Sal loved it, and they worked their magic and created the amazing instrumentation that is Sun and Moon. What has it been like building your music repertoire during the difficult year of 2020 and how do you think this has shaped you as an artist? I’ve been writing music for about 10 years now, and this past year was my most productive songwriting year yet for me. Part of this is because I started dating my partner at the beginning of 2020, and the love songs just poured out of me like a leaky faucet. Just song after song filled with hope and love and excitement about a potential love, and then an official one. The other reason sadly isn’t as uplifting. 2020 was difficult for me, as it was for most. My mom became really sick and for a second there I thought I would lose her. My aunt’s cancer came back with a vengeance and she passed away in August. Then, just as I felt like life was getting back to normal, I tore a bunch of ligaments in my knee and was unable to walk, and had to get surgery in December. Since songwriting is the way I cope with my emotions, I wrote a lot about these situations last year, as a means to grieve, process my feelings, and move on. While the latter is saddening and I wouldn’t wish to go through it again, I am so grateful that I was at a point in my songwriting that I felt brave enough to show my partner and my producers the songs I wrote about these situations. I think if 2020 taught me anything as an artist, it’s to never stop writing and never stop talking about the things that try to drown us. Writing to cope helps a lot, but being able to talk about it, and bring about some beauty from devastation, helped even more. It also reinforced that I have amazing people in my corner rooting for my music. Would you say that you have any artists that you gain inspiration from when writing your music, and how have they impacted your sound? In the last 3 years, I’ve been really inspired by Luca Fogale’s music. His songwriting and production are fantastic and have evoked something in me since the first time I saw him perform when he opened for Serena Ryder. When I start to get an idea for a song but just can’t get there on an emotional level, his music helps transport me somewhere else in my mind where all the deep thoughtful feelings live, if that makes sense. Julia Michaels and JP Saxe are also two artists I love because of their personal lyrics that at times feel like diary entries or letters to people who have impacted their lives; I find a lot of my music is like that. Like in JP’s latest song with Maren Morris, ‘there are things that I sing, that I’d never had the confidence to say’. Their music reminds me that I’m not alone and encourages me to continue making songs that are personal and close to my heart. Some other artists I’m inspired by are Maren Morris, Kacey Musgraves, Astrid S, Taylor Swift, and Lennon Stella. Last but not least, I’ve been so very influenced by my partner, Chris Clute. He’s the first person I show my songs to, and the first person that really made me believe I could release my own music. He loves music just as much as I do (maybe more) and has such a brilliant mind when it comes to harmonies and production. A lot of times, all I have at the beginning is a vocal, simple guitar chord, and maybe a song that inspired me. With his passion, work ethic, and experience, he’s able to imagine something bigger and broader than I can. He’s taught me to be proud of my music, and at my most vulnerable when all I want to do is file a brilliant song away because of fear, he encourages me to dive a little deeper and to take a chance on myself. How can that not inspire you as an artist? You mentioned that each song is a distinct chapter in your life that you are sharing with the world. Do you think that your upcoming singles will sound similar to “Sun and Moon” or will they examine extremely different experiences and feelings? I think most of my music will always have a singer-songwriter vibe mixed into them; but future singles are going to experiment with lots of different genres, vibes, and experiences I’ve had in my life. The songs we have in the works right now range from songs I wrote in college, to a song I wrote last week which span across the last 7 years of my life. Each of the upcoming singles we have on deck capture a different moment; being wrapped up in anxiety, feeling grief and loss, the first sparks of love. To make a long story short, there’s going to be a whole lot of emotions and a whole lot of moments that my listeners will get a window to see into. What would you like new listeners to know about you and the music you create? I think the most important thing I want my listeners to know, is that although my music is initially written from my personal experience and the emotions I’m processing at the time, the reason I want to share my songs is so that other people who have been through similar moments know they’re not alone. A lot of the music I write is about times in my life that I struggled and couldn’t comprehend or fully understand why what was happening was happening to me, and songwriting helped me piece it all together. If my music can help at least one other person feel a little more understood, then I’ll take that as a success. Facebook